Company Story
1983 - The Swatch Group AG was founded as a result of the merger between ASUAG and SSIH.
1985 - The first Swatch watch was launched, revolutionizing the watch industry.
1991 - The Group acquired the luxury watch brand, Blancpain.
1992 - The Group acquired the luxury watch brand, Omega.
1998 - The Group acquired the luxury watch brand, Breguet.
2002 - The Group acquired the luxury watch brand, Glashütte Original.
2003 - The Group acquired the luxury watch brand, Léon Hatot.
2013 - The Group acquired the luxury watch brand, Harry Winston.
2014 - The Group launched its smartwatch, the Swatch Touch.
2018 - The Group launched its first smartwatch with cellular connectivity, the Swatch Bellamy.