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1. Company Snapshot

1.a. Company Description

Wickes Group plc operates as a retailer of home repair, maintenance, and improvement products and services in the United Kingdom.It supports customers home improvements plans through Local Trade, do-it-for-me (DIFM), and do-it-yourself (DIY) prepositions.The company's products portfolio includes kitchens, bathrooms, garden maintenance and decorating areas, building supplies, tools, timber and sheet materials, doors, windows, flooring and tiles, painting, lofty conversions, driveways, joinery and landscaping, and glazing categories.


It operates through 232 retail stores; wickes.co.uk website; and a TradePro mobile app for trade members.Wickes Group plc was founded in 1854 and is headquartered in Watford, the United Kingdom.

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1.b. Last Insights on WIX

Wickes Group's recent performance has been impacted by a cautious view from Deutsche Bank analysts on the UK consumer, which likely affected investor sentiment. However, the company's first half 2025 earnings report showed a positive trend, with revenue up 5.6% to £847.9m and EPS increasing to UK£0.09 from UK£0.069 in 1H2024. Additionally, the company's dividend payment of £0.036 per share, scheduled for November 7, may provide support to shareholders. The UK market's recent challenges, including weak trade data from China and falling commodity prices, have also influenced the stock's performance.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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UK Market: Unveiling 3 Stocks That May Be Trading Below Estimated Value

Nov -24

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Undervalued European Small Caps With Insider Action In November 2025

Nov -19

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UK Stocks That Could Be Trading Below Estimated Value In October 2025

Oct -24

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Three Undervalued European Small Caps With Insider Action

Oct -21

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UK Stocks Estimated To Be Trading At Discounts Up To 49%

Sep -25

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Kingfisher flies but FTSE 100 loses early gains

Sep -23

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European Undervalued Small Caps With Insider Action In September 2025

Sep -22

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Wickes Group First Half 2025 Earnings: EPS: UK£0.09 (vs UK£0.069 in 1H 2024)

Sep -15

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.47%)

6. Segments

Retail (Product)

Expected Growth: 4%

Wickes Group plc's Retail (Product) segment growth of 4% is driven by increasing demand for home improvement products, expansion of online channels, and strategic pricing. Additionally, the company's focus on customer service, product innovation, and effective supply chain management contribute to the growth. Furthermore, the UK's growing housing market and rising DIY trends also support the segment's growth.

Design & Installation (Project)

Expected Growth: 6%

Wickes Group plc's Design & Installation (Project) segment growth of 6% is driven by increasing demand for home improvement, government initiatives for energy-efficient renovations, and rising consumer spending on DIY projects. Additionally, Wickes' strategic partnerships with suppliers, investments in digital platforms, and expansion of its installation services also contribute to the growth.

7. Detailed Products

Kitchen and Bathroom Products

Wickes offers a wide range of kitchen and bathroom products, including kitchen units, worktops, sinks, taps, and bathroom suites.

Timber and Building Materials

Wickes supplies a variety of timber and building materials, including lumber, plywood, MDF, and roofing materials.

Decorating and Painting Supplies

Wickes offers a range of decorating and painting supplies, including paints, wallpapers, and decorating tools.

Landscaping and Gardening Products

Wickes provides a variety of landscaping and gardening products, including paving, fencing, and gardening tools.

Tools and Equipment

Wickes sells a range of tools and equipment, including power tools, hand tools, and accessories.

Insulation and Dry Lining

Wickes offers a variety of insulation and dry lining products, including insulation materials, plasterboards, and dry lining systems.

8. Wickes Group plc's Porter Forces

Forces Ranking

Threat Of Substitutes

Wickes Group plc operates in the home improvement retail industry, where substitutes are limited. However, online retailers and DIY stores may pose some threat.

Bargaining Power Of Customers

Wickes Group plc has a large customer base, but individual customers do not have significant bargaining power. The company's pricing strategy and product offerings are designed to appeal to a wide range of customers.

Bargaining Power Of Suppliers

Wickes Group plc relies on a network of suppliers for its products. While the company has some bargaining power due to its scale, suppliers may still exert some pressure on prices and delivery terms.

Threat Of New Entrants

The home improvement retail industry has high barriers to entry, including significant capital requirements and established supply chains. New entrants would face significant challenges in competing with established players like Wickes Group plc.

Intensity Of Rivalry

The home improvement retail industry is highly competitive, with several established players competing for market share. Wickes Group plc faces intense competition from rivals such as Homebase and B&Q.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 80.54%
Debt Cost 5.98%
Equity Weight 19.46%
Equity Cost 7.52%
WACC 6.28%
Leverage 413.84%

11. Quality Control: Wickes Group plc passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Atal

A-Score: 6.5/10

Value: 6.0

Growth: 3.6

Quality: 5.6

Yield: 10.0

Momentum: 7.0

Volatility: 6.7

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Debica

A-Score: 6.3/10

Value: 8.7

Growth: 3.9

Quality: 4.1

Yield: 8.1

Momentum: 3.5

Volatility: 9.7

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Wickes

A-Score: 6.1/10

Value: 6.1

Growth: 4.1

Quality: 3.3

Yield: 8.8

Momentum: 8.5

Volatility: 6.0

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HORNBACH

A-Score: 5.6/10

Value: 9.1

Growth: 4.1

Quality: 3.6

Yield: 4.4

Momentum: 6.5

Volatility: 6.0

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Fiskars

A-Score: 4.4/10

Value: 3.5

Growth: 2.4

Quality: 2.5

Yield: 8.1

Momentum: 2.0

Volatility: 7.7

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Victorian Plumbing

A-Score: 3.2/10

Value: 3.2

Growth: 5.7

Quality: 3.9

Yield: 3.1

Momentum: 1.0

Volatility: 2.3

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.38$

Current Price

2.38$

Potential

-0.00%

Expected Cash-Flows