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1. Company Snapshot

1.a. Company Description

Auction Technology Group plc operates marketplaces and a proprietary auction platform primarily in the United Kingdom, North America, and Germany.The company operates through four segments: Arts and Antiques, Industrial and Commercial, Auction Services, and Content.It offers watches, jewellery, furniture, fine art, decorative art, classic cars, collectables, and fashion products; used equipment, commercial vehicles, and machineries for used in laboratories and pharmaceuticals, warehousing, oil and gas, real estate, construction, agriculture, plastic moulding, metalworking, woodworking, and food and beverage production industries; and electronics, apparel, homeware, and furniture products.


The company also operates marketplaces, such as Proxibid.com, BidSpotter.com, BidSpotter.co.uk, thesaleroom.com, lot-tissimo.com, liveauctioneers.com, and i-bidder.com.In addition, it offers Wavebid, a suite of products designed for auction house management; Auction Mobility, which provides digital auction technology for auctioneers, such as customized auction software, website design, and e-commerce solutions; Global Auction Platform, a digital marketplace for real-time audio and video broadcast; and Antiques Trade Gazette, a weekly industry trade magazine and guide to arts and antiques.It serves curated online marketplace, connecting bidders, and auctioneers to arts and antiques, industrial and commercial, and consumer surplus and returns industries.


The company was founded in 1971 and is headquartered in London, the United Kingdom.

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1.b. Last Insights on ATG

Auction Technology Group plc faced challenges due to the UK market's downturn, influenced by weak trade data from China, which impacted companies with significant exposure to the Chinese market. The broader economic uncertainty likely affected investor sentiment. Although there isn't recent earnings release data, the company's performance could be impacted by fluctuations in the FTSE indices, with Burberry, Taylor Wimpey, and Unite experiencing changes in their market positions. Additionally, energy group Metlen Energy & Metals joining the FTSE 100 may have drawn investor attention away from other stocks.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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October 2025's Promising UK Penny Stocks

Oct -24

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3 UK Penny Stocks With Over £100M Market Cap

Sep -10

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Burberry to reclaim FTSE 100 spot as Taylor Wimpey and Unite drop out

Sep -04

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Taylor Wimpey to be kicked out of FTSE 100 and Metlen added to blue-chip index

Aug -27

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ATG Acquires Chairish Inc. to Strengthen Leadership in the Global Art & Antiques Market

Aug -04

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UK's Top Penny Stocks To Watch In August 2025

Aug -01

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.04%)

6. Segments

Art and Antiques

Expected Growth: 1.2%

Auction Technology Group's Art and Antiques segment growth of 1.2% is driven by increasing online auction adoption, rising demand for rare and unique pieces, and growing wealth among high-net-worth individuals. Additionally, the segment benefits from the company's strong brand reputation, strategic partnerships, and investments in digital platforms.

Industrial and Commercial

Expected Growth: 0.8%

Auction Technology Group's Industrial and Commercial segment growth of 0.8% is driven by increasing adoption of digital marketplaces, rising demand for online auction platforms, and strategic acquisitions. Additionally, the segment benefits from a shift towards online procurement, growing e-commerce penetration, and an increasing need for efficient supply chain management.

Auction Services

Expected Growth: 1.5%

Auction Technology Group plc's Auction Services segment growth of 1.5% is driven by increasing adoption of digital platforms, rising demand for rare and unique items, and expansion into new markets. Additionally, the company's strategic partnerships and investments in technology, such as AI-powered bidding tools, are enhancing the user experience and driving growth.

Content

Expected Growth: 0.9%

Auction Technology Group plc's 0.9 growth is driven by increasing adoption of digital marketplaces, rising demand for online auction platforms, and strategic acquisitions expanding its customer base and product offerings. Additionally, the company's focus on innovation, improving user experience, and expanding into new markets also contribute to its growth.

7. Detailed Products

ATG Media

Auction Technology Group's media segment provides a platform for auctioneers to promote their sales and reach a wider audience through targeted online advertising.

ATG Commerce

ATG Commerce provides a suite of e-commerce solutions for auctioneers, enabling them to sell online and reach a global audience.

ATG Pro

ATG Pro is a software solution designed specifically for auctioneers, providing a comprehensive platform for managing auctions, bidders, and inventory.

ATG Live

ATG Live is a live auction platform that enables auctioneers to broadcast their sales in real-time, allowing bidders to participate remotely.

ATG Data

ATG Data provides auctioneers with valuable insights and analytics to help them optimize their sales and improve their business operations.

8. Auction Technology Group plc's Porter Forces

Forces Ranking

Threat Of Substitutes

Auction Technology Group plc operates in a niche market, but there are some substitutes available. However, the company's specialized services and technology make it difficult for substitutes to gain significant market share.

Bargaining Power Of Customers

Auction Technology Group plc's customers are largely dependent on the company's services, and the switching costs are high. This gives the company a strong bargaining position.

Bargaining Power Of Suppliers

Auction Technology Group plc has a diverse supplier base, and the company is not heavily dependent on any single supplier. However, the suppliers do have some bargaining power due to the specialized nature of their products and services.

Threat Of New Entrants

The barriers to entry in Auction Technology Group plc's market are relatively high, and the company's established position and specialized technology make it difficult for new entrants to gain a foothold.

Intensity Of Rivalry

Auction Technology Group plc operates in a highly competitive market, and the company faces intense rivalry from established players. The company's competitive advantage is largely based on its technology and specialized services.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 19.10%
Debt Cost 3.95%
Equity Weight 80.90%
Equity Cost 10.72%
WACC 9.43%
Leverage 23.60%

11. Quality Control: Auction Technology Group plc passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Auction Technology Group

A-Score: 4.1/10

Value: 7.2

Growth: 7.2

Quality: 7.4

Yield: 0.0

Momentum: 1.0

Volatility: 1.7

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Accesso Technology Group

A-Score: 3.7/10

Value: 6.6

Growth: 2.8

Quality: 7.1

Yield: 0.0

Momentum: 2.0

Volatility: 3.7

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WalkMe

A-Score: 3.1/10

Value: 4.2

Growth: 6.3

Quality: 3.5

Yield: 0.0

Momentum: 4.0

Volatility: 0.7

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Big Technologies

A-Score: 3.0/10

Value: 6.0

Growth: 6.6

Quality: 3.9

Yield: 0.0

Momentum: 0.5

Volatility: 1.0

1-Year Total Return ->

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Marti Technologies

A-Score: 2.9/10

Value: 8.2

Growth: 0.6

Quality: 5.2

Yield: 0.0

Momentum: 3.5

Volatility: 0.0

1-Year Total Return ->

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VTEX

A-Score: 2.8/10

Value: 1.5

Growth: 7.3

Quality: 6.5

Yield: 0.0

Momentum: 0.5

Volatility: 1.0

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.94$

Current Price

2.94$

Potential

-0.00%

Expected Cash-Flows