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1. Company Snapshot

1.a. Company Description

Victoria PLC, together with its subsidiaries, designs, manufactures, and distributes flooring products primarily in the United Kingdom, Spain, Italy, the Netherlands, Belgium, Turkey, the United States, and Australia.The company operates through four segments: UK & Europe Soft Flooring, UK & Europe Ceramic Tiles, Australia, and North America.It offers a range of wool and synthetic broadloom carpets, ceramic and porcelain tiles, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass, carpet tiles, and flooring accessories, as well as markets and distributes LVT and hardwood flooring products.


The company also offers logistics services.It provides its products under various brands.The company was founded in 1895 and is headquartered in Kidderminster, the United Kingdom.

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1.b. Last Insights on VCP

Victoria PLC faced challenges amid evolving business conditions. The company's prolonged struggles have led to significant shareholder losses. A recent earnings release revealed pressures on the business, although specific details were not disclosed. Heightened competition and market headwinds likely impacted operations. According to recent reports, the industry has experienced a slowdown, affecting Victoria PLC's activities. Analysts at Investopedia currently rate the stock as "Hold". No recent share buyback announcements were found.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Even after rising 16% this past week, Victoria (LON:VCP) shareholders are still down 78% over the past three years

Jul -26

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With Victoria Up 19%, Insider Buyers Count Their Returns

Jun -13

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Victoria PLC (LON:VCP) Is Expected To Breakeven In The Near Future

Mar -30

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Investors in Victoria (LON:VCP) have unfortunately lost 85% over the last three years

Feb -14

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Non-Executive Director of Victoria Gavin Petken Buys 3,213% More Shares

Jan -04

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Victoria First Half 2025 Earnings: UK£1.25 loss per share (vs UK£0.16 loss in 1H 2024)

Dec -01

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Victoria (LON:VCP) shareholders have endured a 87% loss from investing in the stock three years ago

Aug -28

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Calculating The Intrinsic Value Of Victoria PLC (LON:VCP)

Aug -12

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (5.31%)

6. Segments

UK & Europe Soft Flooring

Expected Growth: 4.83%

Victoria PLC's UK & Europe Soft Flooring segment growth of 4.83% is driven by increasing demand for premium and sustainable flooring products, particularly among millennials and Gen Z consumers. Additionally, the segment benefits from the company's strong brand reputation, strategic partnerships with retailers, and investments in e-commerce and digital marketing.

UK & Europe Ceramic Tiles

Expected Growth: 4.82%

Victoria PLC's 4.82% growth in UK & Europe Ceramic Tiles is driven by increasing demand for premium, eco-friendly, and design-led products. Rising renovation and new-build activities, fueled by government incentives and low interest rates, also contribute to growth. Additionally, Victoria's strategic acquisitions and investments in digital marketing and e-commerce capabilities have enhanced its market presence and competitiveness.

Hard Flooring and Luxury Vinyl Tiles

Expected Growth: 9.08%

Victoria PLC's 9.08% growth in Hard Flooring and Luxury Vinyl Tiles is driven by increasing demand for premium, durable, and low-maintenance flooring solutions. Rising consumer spending on home renovations, growing popularity of luxury vinyl tiles, and expansion into new markets also contribute to this growth.

Carpets, Flooring underlay and Luxury Vinyl Tiles

Expected Growth: 4.78%

Victoria PLC's 4.78% growth in Carpets, Flooring underlay, and Luxury Vinyl Tiles is driven by increasing demand for home renovations, rising consumer spending on interior design, and growing popularity of luxury and sustainable flooring options. Additionally, the company's strategic expansion into new markets and product innovation have contributed to its growth momentum.

7. Detailed Products

Floorcoverings

Victoria PLC offers a wide range of floorcoverings including carpets, rugs, and underlays for residential and commercial use.

Ceramics

Victoria PLC provides a variety of ceramic tiles for walls, floors, and bathrooms, suitable for both residential and commercial applications.

Luxury Vinyl Tiles (LVT)

Victoria PLC offers a range of LVT products that mimic natural materials, suitable for high-traffic areas and commercial spaces.

Needlebond

Victoria PLC's Needlebond products are high-quality, heavy-duty carpets designed for high-traffic areas and commercial use.

8. Victoria PLC's Porter Forces

Forces Ranking

Threat Of Substitutes

Victoria PLC operates in a market with moderate threat of substitutes. While there are some alternatives available, they are not significantly cheaper or better, limiting the threat.

Bargaining Power Of Customers

Victoria PLC's customers have limited bargaining power due to the company's strong brand and limited availability of alternatives.

Bargaining Power Of Suppliers

Victoria PLC's suppliers have moderate bargaining power due to the company's dependence on a few key suppliers, but the suppliers also rely on Victoria PLC for a significant portion of their business.

Threat Of New Entrants

The threat of new entrants is low due to the high barriers to entry in the industry, including significant capital requirements and regulatory hurdles.

Intensity Of Rivalry

The intensity of rivalry in the industry is high due to the presence of several established competitors, leading to a highly competitive market.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 89.86%
Debt Cost 7.09%
Equity Weight 10.14%
Equity Cost 8.87%
WACC 7.27%
Leverage 885.88%

11. Quality Control: Victoria PLC passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Villeroy & Boch

A-Score: 5.6/10

Value: 7.7

Growth: 3.9

Quality: 3.2

Yield: 8.8

Momentum: 3.0

Volatility: 7.3

1-Year Total Return ->

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DFS

A-Score: 5.4/10

Value: 7.8

Growth: 5.0

Quality: 4.2

Yield: 3.8

Momentum: 6.5

Volatility: 5.0

1-Year Total Return ->

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Stock-Card
Pierre et Vacances

A-Score: 4.7/10

Value: 6.9

Growth: 7.4

Quality: 3.4

Yield: 0.0

Momentum: 7.0

Volatility: 3.7

1-Year Total Return ->

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Stock-Card
Roche Bobois

A-Score: 4.5/10

Value: 5.4

Growth: 4.0

Quality: 4.0

Yield: 6.9

Momentum: 1.0

Volatility: 6.0

1-Year Total Return ->

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Stock-Card
Nobia

A-Score: 3.2/10

Value: 8.5

Growth: 0.2

Quality: 0.8

Yield: 5.0

Momentum: 4.0

Volatility: 0.7

1-Year Total Return ->

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Stock-Card
Victoria

A-Score: 3.0/10

Value: 10.0

Growth: 2.0

Quality: 5.4

Yield: 0.0

Momentum: 0.0

Volatility: 0.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.36$

Current Price

0.36$

Potential

-0.00%

Expected Cash-Flows