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1. Company Snapshot

1.a. Company Description

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers.It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products.The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms.


It also offers eat-in services in its stores.The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names.It operates in Xinjiang in the People's Republic of China; and New York City, the United States.


The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020.The company was incorporated in 2019 and is headquartered in Urumqi, China.Chanson International Holding operates as a subsidiary of Danton Global Limited.

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1.b. Last Insights on CHSN

Chanson International Holding's recent performance was negatively impacted by a $8 million public offering, which may have diluted shareholder value. The company's decision to raise capital through a public offering suggests that it may be facing financial constraints or seeking to reduce debt. Additionally, the timing of the offering may have coincided with a decline in investor confidence, further exacerbating the negative sentiment.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Critical Comparison: Insynergy Products (OTCMKTS:STCB) vs. Chanson International (NASDAQ:CHSN)

Dec -13

Source: defenseworld.net

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Chanson International (NASDAQ:CHSN) Trading Down 3.2% – Here’s What Happened

Dec -11

Source: defenseworld.net

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Chanson International Holding Announces First Half of Fiscal Year 2025 Financial Results

Sep -04

Source: prnewswire.com

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Chanson International Holding Announces 80 for 1 Share Consolidation

Aug -14

Source: globenewswire.com

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Chanson International Realized Significant Growth with Livestreaming and Same-City Delivery Strategy

Jul -24

Source: globenewswire.com

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Chanson International Holding Deepens Tourism Market Footprint with New Stores in Urumqi Grand Bazaar and Kashgar Old City

Jul -22

Source: globenewswire.com

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Univest Securities, LLC Announces Closing of $8 Million Public Offering for its Client Chanson International Holding (NASDAQ: CHSN)

Jun -16

Source: globenewswire.com

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Chanson International Holding Announces Pricing of $8 Million Public Offering

Jun -13

Source: globenewswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (5.83%)

6. Segments

Bakery

Expected Growth: 5.5%

Growing demand for artisanal and high-quality baked goods, increasing consumer preference for traditional techniques, and rising health consciousness drive the bakery segment's growth.

Other

Expected Growth: 5.5%

Driven by increasing tourism and urbanization, Chanson's property investment and hotel operations are expected to grow steadily. The diversified investment portfolio will also contribute to growth, fueled by strategic acquisitions and partnerships.

Beverage

Expected Growth: 8.5%

Growing demand for healthy beverages, increasing awareness of alkaline water benefits, and expanding distribution channels drive growth in Chanson's beverage segment.

Eat-in Services

Expected Growth: 5.5%

Growing demand for unique dining experiences, increasing disposable income, and a rising trend of socializing over meals drive the growth of Eat-in Services. Chanson International Holding's comfortable and cozy atmosphere further enhances the segment's growth prospects.

7. Detailed Products

Water Purifiers

Chanson's water purifiers use advanced technology to remove impurities and contaminants from drinking water, providing clean and healthy water for households and commercial establishments.

Alkaline Water Ionizers

Chanson's alkaline water ionizers use electrolysis to split water into alkaline and acidic components, providing a healthy and balanced drinking water option.

Air Purifiers

Chanson's air purifiers utilize advanced filtration systems to remove pollutants and allergens from the air, providing a healthier breathing environment.

Water Filtration Systems

Chanson's water filtration systems use a combination of filters and UV technology to remove impurities and contaminants from water, providing clean and safe drinking water.

Health Supplements

Chanson's health supplements are designed to support overall health and wellness, with a range of products targeting specific health concerns such as digestion, immunity, and energy.

8. Chanson International Holding's Porter Forces

Forces Ranking

Threat Of Substitutes

Chanson International Holding faces moderate threat from substitutes due to the availability of alternative products in the market.

Bargaining Power Of Customers

Chanson International Holding's customers have high bargaining power due to their ability to switch to alternative products and services.

Bargaining Power Of Suppliers

Chanson International Holding's suppliers have low bargaining power due to the company's large scale of operations and diversified supply chain.

Threat Of New Entrants

Chanson International Holding faces moderate threat from new entrants due to the presence of barriers to entry and the company's established brand reputation.

Intensity Of Rivalry

Chanson International Holding operates in a highly competitive industry, leading to high intensity of rivalry among existing players.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 87.96%
Debt Cost 3.95%
Equity Weight 12.04%
Equity Cost -8.36%
WACC 2.46%
Leverage 730.78%

11. Quality Control: Chanson International Holding passed 1 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
TH International

A-Score: 5.2/10

Value: 9.6

Growth: 5.9

Quality: 5.9

Yield: 0.0

Momentum: 2.0

Volatility: 7.7

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Kandi Technologies

A-Score: 4.3/10

Value: 7.7

Growth: 2.6

Quality: 4.9

Yield: 0.0

Momentum: 3.5

Volatility: 7.3

1-Year Total Return ->

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Chanson

A-Score: 4.0/10

Value: 8.8

Growth: 5.6

Quality: 4.1

Yield: 0.0

Momentum: 4.0

Volatility: 1.7

1-Year Total Return ->

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RCI Hospitality

A-Score: 4.0/10

Value: 8.3

Growth: 5.1

Quality: 5.2

Yield: 1.0

Momentum: 0.5

Volatility: 4.0

1-Year Total Return ->

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Chuy's

A-Score: 4.0/10

Value: 4.0

Growth: 6.8

Quality: 5.0

Yield: 0.0

Momentum: 6.0

Volatility: 2.0

1-Year Total Return ->

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HelloFresh

A-Score: 3.2/10

Value: 9.0

Growth: 5.3

Quality: 4.1

Yield: 0.0

Momentum: 0.0

Volatility: 0.7

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.17$

Current Price

2.17$

Potential

-0.00%

Expected Cash-Flows