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1. Company Snapshot

1.a. Company Description

Profoto Holding AB (publ) provides lighting products for professional photographers in Sweden and internationally.The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools.In addition, the company provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and smartphone photography products, including smartphone lights and light shaping tools.


It offers its products through dealers and rental companies, as well as online.Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden

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1.b. Last Insights on PRFO

Profoto Holding AB faces challenges, including a 28% revenue decline in Q3 2025, according to its earnings call highlights. The company is navigating a difficult environment, focusing on cost reduction and LED innovation to drive future growth. European market uncertainty, fueled by political turmoil in France and trade tensions, may also impact the company's performance. Additionally, global economic uncertainty, including a U.S. government shutdown and mixed economic signals, may affect investor sentiment.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Profoto Holding AB (FRA:94H) Q3 2025 Earnings Call Highlights: Navigating Challenges with ...

Oct -23

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European Stocks Trading At An Estimated 22.5% To 47.9% Below Intrinsic Value

Oct -13

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3 Global Stocks Estimated To Be Trading Below Fair Value

Oct -13

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3 European Stocks Estimated To Be 34.8% Below Intrinsic Value

Oct -13

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3 European Stocks Estimated To Be Trading Below Intrinsic Value

Oct -10

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Global Market Highlights 3 Companies Trading Below Estimated Value

Oct -10

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European Stocks Estimated Below Intrinsic Value In October 2025

Oct -10

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3 European Stocks Estimated To Be Up To 35.5% Below Intrinsic Value

Oct -09

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.00%)

6. Segments

Photographics

Expected Growth: 4%

Profoto Holding AB's 4% growth in Photographics is driven by increasing demand for high-end photography equipment, expansion into new markets, and strategic partnerships. The company's innovative products, such as wireless flash systems, and its strong brand reputation among professional photographers also contribute to its growth.

7. Detailed Products

Profoto B10

A portable and compact flash unit designed for on-location photography

Profoto B10 Plus

A more powerful version of the B10, with increased flash energy and longer battery life

Profoto D2

A high-end studio strobe designed for professional photographers

Profoto Pro-10

A high-end generator designed for professional photographers who need high power and flexibility

Profoto Air Remote

A wireless remote system that allows photographers to control and trigger their Profoto flashes

Profoto Connect

A wireless connectivity system that allows photographers to control and trigger their Profoto flashes using their smartphone

8. Profoto Holding AB (publ)'s Porter Forces

Forces Ranking

Threat Of Substitutes

Profoto Holding AB (publ) faces moderate threat from substitutes due to the availability of alternative products and services in the photography industry.

Bargaining Power Of Customers

Profoto Holding AB (publ) has a diverse customer base, which reduces the bargaining power of individual customers, giving the company an upper hand in negotiations.

Bargaining Power Of Suppliers

Profoto Holding AB (publ) relies on a few key suppliers for components and materials, giving them some bargaining power, but the company's size and reputation help mitigate this risk.

Threat Of New Entrants

The photography industry is relatively easy to enter, and new entrants could potentially disrupt Profoto Holding AB (publ)'s market share, especially with the rise of new technologies and innovations.

Intensity Of Rivalry

The photography industry is highly competitive, with many established players and new entrants vying for market share, leading to intense rivalry and pricing pressure.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 18.48%
Debt Cost 6.84%
Equity Weight 81.52%
Equity Cost 6.84%
WACC 6.84%
Leverage 22.67%

11. Quality Control: Profoto Holding AB (publ) passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Sats

A-Score: 5.2/10

Value: 5.5

Growth: 5.9

Quality: 5.6

Yield: 1.2

Momentum: 9.5

Volatility: 3.7

1-Year Total Return ->

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Profoto

A-Score: 4.5/10

Value: 9.0

Growth: 2.1

Quality: 6.9

Yield: 8.8

Momentum: 0.0

Volatility: 0.0

1-Year Total Return ->

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Tivoli

A-Score: 4.3/10

Value: 2.4

Growth: 5.7

Quality: 5.4

Yield: 0.6

Momentum: 2.0

Volatility: 10.0

1-Year Total Return ->

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The Gym Group

A-Score: 3.8/10

Value: 5.5

Growth: 6.6

Quality: 3.4

Yield: 0.0

Momentum: 3.5

Volatility: 4.0

1-Year Total Return ->

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Stock-Card
Harvia

A-Score: 3.8/10

Value: 1.8

Growth: 5.1

Quality: 6.6

Yield: 3.8

Momentum: 2.0

Volatility: 3.3

1-Year Total Return ->

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Focusrite

A-Score: 3.2/10

Value: 6.1

Growth: 3.1

Quality: 4.5

Yield: 3.1

Momentum: 1.5

Volatility: 1.0

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

10.2$

Current Price

10.2$

Potential

-0.00%

Expected Cash-Flows