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1. Company Snapshot

1.a. Company Description

Amplitude, Inc.provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally.It offers Amplitude analytics for insights of customer behavior; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization – instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions.


The company also provides customer support services related to initial implementation setup, ongoing support, and application training.It delivers its application over the Internet as a subscription service using a software-as-a-service model.The company was formerly known as Sonalight, Inc.


and changed its name to Amplitude, Inc.in December 2014.Amplitude, Inc.


was incorporated in 2011 and is headquartered in San Francisco, California.

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1.b. Last Insights on AMPL

Amplitude's recent performance was driven by its expanding product suite and enterprise surge, positioning it for stronger growth. The company's enterprise sales strategy is driving significant ARR growth, with customers over $100k ARR increasing 16% y/y and enterprise deals now 80% of the pipeline. Product expansion, including Guides & Surveys and session replay, enhances AMPL's platform, increasing TAM and customer stickiness, crucial for long-term growth. Piper Sandler analyst Brent A. Bracelin reiterated the Overweight rating on Amplitude, Inc., raising the price forecast to $17 from $15.

1.c. Company Highlights

2. Amplitude's Q4 Results Exceed Expectations

Amplitude reported a strong fourth quarter with revenue reaching $91.4 million, up 17% year-over-year and exceeding the high end of their revenue guidance. Annual recurring revenue (ARR) stood at $366 million, also up 17% year-over-year. The company's actual EPS came out at $0.04, in line with estimates. The number of customers with over $100,000 in ARR grew to 698, an 18% year-over-year increase, with over 25 AI companies included in this cohort.

Publication Date: Mar -05

📋 Highlights

Driving Growth through AI

The company's growth is being driven by the increasing demand for analytics as AI coding assistance compresses development cycles. Amplitude's Agentic analytics platform has achieved a 76% success rate on complex production-grade queries, significantly better than a straight text-to-SQL approach. The launch of new AI agents enables teams to move from insight to action in minutes, not weeks, and the company's MCP integrations with major AI players like Anthropic, Figma, and OpenAI are bringing behavioral intelligence to teams where they work.

Expanding Platform Capabilities

Amplitude's platform strategy is delivering greater value to customers by combining niche point product solutions into a comprehensive platform. The multiproduct attach rate for customers has expanded to 74% of ARR, demonstrating the platform's essential role in harnessing AI capabilities. The company has seen a significant increase in customers with multiple products, up 15 percentage points from last year.

Valuation Metrics

Amplitude's current valuation metrics show a P/S Ratio of 3.01 and an EV/EBITDA of -11.76. The company's ROE is -32.9%, and its ROIC is -37.51%. Analysts estimate next year's revenue growth at 14.2%, indicating a potential continuation of the company's growth trajectory.

Future Outlook

The company expects revenue to be between $91.7 million and $93.7 million in Q1 2026, representing an annual growth rate of 16% at the midpoint. Amplitude is confident in its ability to scale a durable and growing business while bringing holistic analytics to the world. The integration of AI capabilities is expected to expand adoption and use cases, making the platform more valuable and easier to use.

Operational Efficiency

Amplitude's profitability came in ahead of expectations due to efforts on sales and marketing, cost to serve, and operating more effectively as a company. The company is introducing agentic capabilities into its own workflows, contributing to its efficiency. The full-year revenue range is $8 million, with a wider range than normal, due to a breadth of different opportunities the company is pursuing.

3. NewsRoom

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Amplitude to Host First Quarter 2026 Earnings Webcast on May 6, 2026

Apr -15

Source: businesswire.com

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Amplitude Names Serial Founder Gab Menachem as CPO

Apr -14

Source: businesswire.com

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Financial Analysis: Amplitude (NASDAQ:AMPL) vs. Swvl (NASDAQ:SWVL)

Apr -07

Source: defenseworld.net

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Planet Ventures Inc. Announces Engagement of PRmediaNow Inc., Investor Brand Network and Appointment of Strategic Advisor

Mar -25

Source: newsfilecorp.com

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Amplitude: Accelerating RPO And Improving NRR Anchor This Overlooked Stock

Mar -25

Source: seekingalpha.com

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Griffin Gaming Partners Leads Series A Funding Round in Amplitude Studios Spin-Out games2gether

Mar -19

Source: businesswire.com

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Loop Industries (NASDAQ:LOOP) & Amplitude (NASDAQ:AMPL) Critical Survey

Mar -12

Source: defenseworld.net

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Amplitude Pitches AI Agents, Simpler Pricing as It Expands Beyond Product Analytics at TMT Conference

Mar -07

Source: defenseworld.net

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.00%)

6. Segments

Digital Analytics Platform

Expected Growth: 12%

Amplitude's Digital Analytics Platform growth is driven by increasing demand for data-driven decision making, rising adoption of digital transformation, and growing need for customer-centric experiences. Additionally, the platform's ability to provide real-time insights, scalability, and ease of use contribute to its 12% growth.

7. Detailed Products

Amplitude Analytics

A product analytics platform that helps businesses understand user behavior and optimize their digital products.

Amplitude Recommend

A personalized recommendation engine that helps businesses suggest relevant content, products, or features to their users.

Amplitude Experiment

A product experimentation platform that helps businesses measure the impact of new features and product changes on user behavior.

Amplitude CDP

A customer data platform that helps businesses unify their customer data and create a single customer profile.

8. Amplitude, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Amplitude, Inc. has a low threat of substitutes due to its unique product offerings and strong brand recognition.

Bargaining Power Of Customers

Amplitude, Inc. has a medium bargaining power of customers due to the presence of some large enterprise customers, but the company's product is still a crucial part of their operations.

Bargaining Power Of Suppliers

Amplitude, Inc. has a low bargaining power of suppliers due to its ability to negotiate with suppliers and maintain a diverse supply chain.

Threat Of New Entrants

Amplitude, Inc. has a high threat of new entrants due to the growing demand for digital analytics and the relatively low barriers to entry in the industry.

Intensity Of Rivalry

Amplitude, Inc. operates in a moderately competitive industry, with several established players, but the company's strong brand and product offerings help it to maintain a competitive edge.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 2.70%
Debt Cost 3.95%
Equity Weight 97.30%
Equity Cost 10.78%
WACC 10.60%
Leverage 2.77%

11. Quality Control: Amplitude, Inc. passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
NetSol Technologies

A-Score: 4.9/10

Value: 8.5

Growth: 4.2

Quality: 5.7

Yield: 0.0

Momentum: 8.0

Volatility: 2.7

1-Year Total Return ->

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Stock-Card
Domo

A-Score: 4.7/10

Value: 7.7

Growth: 4.9

Quality: 5.6

Yield: 0.0

Momentum: 8.0

Volatility: 2.0

1-Year Total Return ->

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Stock-Card
Matterport

A-Score: 4.4/10

Value: 6.4

Growth: 4.9

Quality: 4.0

Yield: 0.0

Momentum: 8.0

Volatility: 3.3

1-Year Total Return ->

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Stock-Card
Amplitude

A-Score: 3.9/10

Value: 4.6

Growth: 5.4

Quality: 4.3

Yield: 0.0

Momentum: 5.0

Volatility: 4.0

1-Year Total Return ->

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Stock-Card
Creative Realities

A-Score: 3.9/10

Value: 9.2

Growth: 2.8

Quality: 5.0

Yield: 0.0

Momentum: 5.0

Volatility: 1.3

1-Year Total Return ->

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Stock-Card
Weave Communications

A-Score: 3.3/10

Value: 5.5

Growth: 5.9

Quality: 4.0

Yield: 0.0

Momentum: 1.0

Volatility: 3.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

6.77$

Current Price

6.77$

Potential

-0.00%

Expected Cash-Flows