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1. Company Snapshot

1.a. Company Description

Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally.The company offers cloud services through a web-scale software infrastructure built on commodity hardware.It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases.


This service is offered as a consumption-based Infrastructure-as-a-Service (IaaS) and serves use cases, such as backups, multi-cloud, application development, and ransomware protection.In addition, the company offers Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which provides a subscription-based Software-as-a-Service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access.It serves the public cloud IaaS storage and Data-Protection-as-a-Service markets.


The company was incorporated in 2007 and is headquartered in San Mateo, California.

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1.b. Last Insights on BLZE

Backblaze's recent performance faces challenges due to increasing competition in the cloud data market. The company's impressive Q3 earnings, with $0.03 per share, beating estimates, was overshadowed by valuation concerns. Its B2 Cloud Storage segment grew 28% year-over-year, driven by AI customer expansion. However, comparisons with peers like Snowflake, which has a stronger lead in the market, may impact investor sentiment. Additionally, the company's decision to publish performance stats reports may be seen as a transparent move, but it may not directly address competitive pressures.

1.c. Company Highlights

2. Backblaze's Q3 2025 Earnings: Strong Revenue Growth and Improving Margins

Backblaze reported a robust third quarter, with total revenue growing 14% year-over-year to $37.2 million, exceeding the high end of guidance. The B2 Cloud Storage segment delivered 28% growth, driving the overall revenue increase. Adjusted EBITDA margin also came in above expectations, reflecting the company's operating leverage and benefits from a recent useful life study. Gross margin expanded to 62%, up from 55% a year ago, while adjusted gross margin reached 79%. Earnings per share (EPS) was $0.03, beating estimates of -$0.01. Operating expenses as a percentage of revenue improved to 71% from 92% a year ago, demonstrating the company's efforts to optimize its cost structure.

Publication Date: Nov -10

📋 Highlights
  • Revenue Growth Surpasses Guidance:: Q3 revenue hit $37.2 million (+14% YoY), with B2 Cloud Storage surging 28% YoY.
  • Net Revenue Retention Hits 116%:: Driven by a large AI customer, reflecting strong account expansion and retention.
  • Gross Margin Improves to 62%:: Up from 55% YoY, aided by operating leverage and a useful life study, with adjusted gross margin at 79%.
  • Q4 Guidance Reflects High Confidence:: Projects $37.3–$37.9 million revenue, with B2 growth of 25–28% and a tripling of B2’s Rule of 40 score.
  • AI Business Momentum:: Expanded AI partnerships and closed 7-figure ARR deals, including AI video surveillance customers, with 25% of new business from AI companies.

Business Highlights and Growth Drivers

The company's AI business is gaining traction, with various use cases, including large-scale vision language models and surveillance. Backblaze has signed new deals with AI start-ups and expanded existing relationships, showcasing its technology and innovation strength. The platform offers a valuable multi-cloud upload that streamlines workflows, and it has received industry recognition in cloud security and technology innovation. With 100,000 customers on B2, the company has a distributed customer base across various use cases, providing core predictability in the business.

Go-to-Market Transformation and Growth Outlook

Backblaze is launching Phase 2 of its go-to-market transformation, focusing on accelerating the velocity of both self-serve and direct sales motions. The company expects revenue in the range of $37.3 million to $37.9 million in Q4 and B2 growth between 25% and 28%. For 2025, B2 is on track for mid-20s year-over-year growth rate, and 2026 is expected to be in a similar range, driven by the second phase of go-to-market transformation and potential large deals.

Valuation and Key Metrics

With a current P/S Ratio of 2.36 and EV/EBITDA of -18.99, the market is pricing in significant growth expectations. The company's strong balance sheet, with $50 million in cash and marketable securities, positions it well to support continued growth and investment. As Backblaze continues to execute on its go-to-market transformation and drive growth in its AI business, investors will be watching closely to see if the company can meet its ambitious targets.

3. NewsRoom

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Backblaze to Present Strategy for Future-Proofing AI Initiatives at Gartner IT Infrastructure, Operations, & Cloud Strategies Conference 2025

Dec -02

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Backblaze B2 Cloud Storage Partners with Shareio's Creator Monetization Platform

Nov -18

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Backblaze Publishes First Performance Stats Report: Transparent Cloud Storage Benchmarking

Nov -12

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Backblaze Q3 2025 Drive Stats: Rethinking Failure, Celebrating High-Capacity Drive Strength

Nov -11

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Backblaze Publishes Q3 2025 Network Stats: The Magnitude of AI Workflows

Nov -10

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Backblaze, Inc. (BLZE) Q3 2025 Earnings Call Transcript

Nov -06

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Backblaze, Inc. (BLZE) Surpasses Q3 Earnings and Revenue Estimates

Nov -06

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Backblaze Announces Third Quarter 2025 Financial Results

Nov -06

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (17.93%)

6. Segments

Subscription-based Arrangements (Computer Backup)

Expected Growth: 12.53%

Backblaze's subscription-based arrangements for computer backup are driven by increasing demand for cloud-based data storage, growing adoption of remote work, and rising concerns about data security and ransomware attacks. Additionally, the company's competitive pricing, user-friendly interface, and reliable backup services contribute to its 12.53% growth.

Consumption-based Arrangements (B2 Cloud Storage)

Expected Growth: 24.67%

Backblaze's Consumption-based Arrangements (B2 Cloud Storage) growth of 24.67% is driven by increasing adoption of cloud storage solutions, rising demand for data backup and archiving, and the company's competitive pricing strategy. Additionally, the growing need for scalable and secure data storage, coupled with the shift towards hybrid and multi-cloud environments, contributes to the segment's rapid expansion.

Physical Media

Expected Growth: 10.27%

Backblaze's Physical Media segment growth of 10.27% is driven by increasing demand for cloud-based data storage, rising adoption of hybrid cloud strategies, and growing need for data archiving and compliance. Additionally, the company's focus on providing low-cost, high-capacity storage solutions and expanding its partner network contribute to its growth momentum.

7. Detailed Products

Backblaze Computer Backup

A cloud-based backup service that automatically backs up data from computers and external drives

Backblaze B2 Cloud Storage

A cloud-based object storage service that allows users to store and serve large amounts of data

Backblaze Cloud Backup for Business

A cloud-based backup service designed for businesses to protect their data across multiple computers and locations

8. Backblaze, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Backblaze's cloud backup service is a niche product, and customers have limited alternatives. However, the company's focus on providing a low-cost, high-capacity backup solution reduces the threat of substitutes.

Bargaining Power Of Customers

Backblaze's customers have some bargaining power due to the availability of alternative cloud backup services. However, the company's competitive pricing and feature set help to mitigate this power.

Bargaining Power Of Suppliers

Backblaze's suppliers of hardware and infrastructure have limited bargaining power due to the company's ability to negotiate favorable terms and its focus on vertical integration.

Threat Of New Entrants

The threat of new entrants in the cloud backup market is moderate, as it requires significant investment in infrastructure and technology. However, the low barriers to entry in the software industry make it easier for new competitors to emerge.

Intensity Of Rivalry

The cloud backup market is highly competitive, with several established players competing for market share. Backblaze's focus on providing a low-cost, high-capacity solution helps the company to differentiate itself in this competitive landscape.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 36.10%
Debt Cost 8.09%
Equity Weight 63.90%
Equity Cost 10.01%
WACC 9.32%
Leverage 56.50%

11. Quality Control: Backblaze, Inc. passed 1 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
EverCommerce

A-Score: 4.6/10

Value: 4.3

Growth: 7.9

Quality: 4.3

Yield: 0.0

Momentum: 6.0

Volatility: 5.3

1-Year Total Return ->

Stock-Card
LiveRamp

A-Score: 4.5/10

Value: 3.2

Growth: 6.8

Quality: 6.4

Yield: 0.0

Momentum: 6.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
Repay

A-Score: 3.9/10

Value: 9.2

Growth: 5.1

Quality: 4.3

Yield: 0.0

Momentum: 1.5

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Bandwidth

A-Score: 3.9/10

Value: 6.8

Growth: 7.1

Quality: 2.6

Yield: 0.0

Momentum: 4.0

Volatility: 3.0

1-Year Total Return ->

Stock-Card
Backblaze

A-Score: 3.5/10

Value: 4.8

Growth: 3.2

Quality: 3.2

Yield: 0.0

Momentum: 8.0

Volatility: 2.0

1-Year Total Return ->

Stock-Card
Synchronoss Technologies

A-Score: 3.3/10

Value: 8.4

Growth: 6.2

Quality: 3.2

Yield: 0.0

Momentum: 0.5

Volatility: 1.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

4.83$

Current Price

4.83$

Potential

-0.00%

Expected Cash-Flows