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1. Company Snapshot

1.a. Company Description

ChoiceOne Financial Services, Inc.operates as the bank holding company for ChoiceOne Bank that provides community banking services to corporations, partnerships, and individuals in Michigan.The company offers various deposit products, including time, savings, and demand deposits, safe deposit, and automated transaction machine services.


It also provides commercial loans, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties.In addition, the company offers safe deposit and automated transaction machine services; and alternative investment products, including annuities and mutual funds, as well as sells insurance policies, such as life and health for commercial and consumer clients.It operates 32 full-service offices in Kent, Muskegon, Newaygo, and Ottawa, Lapeer, Macomb, and St. Clair counties, Michigan.


The company also operates three loan production offices.ChoiceOne Financial Services, Inc.was founded in 1898 and is headquartered in Sparta, Michigan.

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1.b. Last Insights on COFS

ChoiceOne Financial Services, Inc.'s recent performance was positively driven by its Q3 earnings beat, with quarterly earnings of $0.97 per share, surpassing the Zacks Consensus Estimate. This strong showing reflects the company's solid financial position. The parent company of ChoiceOne Bank reported its Q3 2025 results, showcasing stability. With a growing earnings trajectory, ChoiceOne's prospects appear favorable. According to recent reports, the company's financial health and strategic positioning are noteworthy.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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ChoiceOne Financial Services, Inc. (COFS) Q3 Earnings and Revenues Top Estimates

Oct -24

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ChoiceOne Reports Third Quarter 2025 Results

Oct -24

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ChoiceOne Financial Services, Inc. (COFS) Q2 Earnings and Revenues Surpass Estimates

Jul -25

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ChoiceOne Reports Second Quarter 2025 Results

Jul -25

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Earnings Preview: ChoiceOne Financial Services, Inc. (COFS) Q2 Earnings Expected to Decline

Jul -17

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ChoiceOne Financial Announces Cash Dividends

May -21

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Chairman Jack G. Hendon Retires from ChoiceOne Boards of Directors, Gregory A.

May -21

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ChoiceOne Financial Services, Inc. (COFS) Q1 Earnings Beat Estimates

Apr -30

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (5.50%)

6. Segments

Commercial, Consumer, Real Estate Loans, Traditional Demand, Savings and Time Deposits

Expected Growth: 5.5%

Growing demand for commercial and consumer loans, increasing adoption of digital banking, and rising need for long-term savings solutions drive growth in ChoiceOne Financial Services' product offerings.

7. Detailed Products

Consumer Banking

Provides personal banking services, including checking and savings accounts, credit cards, personal loans, and mortgages.

Commercial Banking

Offers financial solutions for businesses, including commercial loans, cash management, and treasury services.

Mortgage Lending

Provides mortgage loans for purchasing, refinancing, or renovating homes.

Wealth Management

Offers investment and wealth management services, including financial planning, investment management, and retirement planning.

Insurance Services

Provides insurance products, including life insurance, disability insurance, and long-term care insurance.

8. ChoiceOne Financial Services, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for ChoiceOne Financial Services, Inc. is medium due to the presence of alternative financial institutions and digital banking platforms.

Bargaining Power Of Customers

The bargaining power of customers for ChoiceOne Financial Services, Inc. is low due to the lack of concentration of buyers and the limited ability of individual customers to influence prices.

Bargaining Power Of Suppliers

The bargaining power of suppliers for ChoiceOne Financial Services, Inc. is medium due to the presence of multiple suppliers and the moderate level of dependence on these suppliers.

Threat Of New Entrants

The threat of new entrants for ChoiceOne Financial Services, Inc. is high due to the relatively low barriers to entry and the attractiveness of the financial services industry.

Intensity Of Rivalry

The intensity of rivalry for ChoiceOne Financial Services, Inc. is high due to the presence of multiple competitors and the high level of competition in the financial services industry.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 54.66%
Debt Cost 3.95%
Equity Weight 45.34%
Equity Cost 6.83%
WACC 5.25%
Leverage 120.54%

11. Quality Control: ChoiceOne Financial Services, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Byline Bancorp

A-Score: 6.6/10

Value: 7.5

Growth: 7.9

Quality: 7.0

Yield: 3.0

Momentum: 6.0

Volatility: 8.3

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Home Bancorp

A-Score: 6.5/10

Value: 7.3

Growth: 5.9

Quality: 6.2

Yield: 4.0

Momentum: 8.5

Volatility: 7.3

1-Year Total Return ->

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ChoiceOne Financial Services

A-Score: 6.1/10

Value: 5.5

Growth: 7.7

Quality: 5.4

Yield: 8.0

Momentum: 3.5

Volatility: 6.7

1-Year Total Return ->

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First Mid Bancshares

A-Score: 6.0/10

Value: 6.8

Growth: 5.8

Quality: 5.2

Yield: 6.0

Momentum: 4.0

Volatility: 8.0

1-Year Total Return ->

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Orange County Bancorp

A-Score: 5.3/10

Value: 6.5

Growth: 6.3

Quality: 7.1

Yield: 4.0

Momentum: 2.5

Volatility: 5.3

1-Year Total Return ->

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Primis Financial

A-Score: 5.0/10

Value: 5.0

Growth: 3.9

Quality: 4.3

Yield: 8.0

Momentum: 2.5

Volatility: 6.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

31.25$

Current Price

31.25$

Potential

-0.00%

Expected Cash-Flows