-0.58%
-1.78%
0.61%
20.91%
9.82%
-4.97%
1.40%
AI Spotlight on CLX
Company Description
The Clorox Company manufactures and markets consumer and professional products worldwide.It operates through four segments: Health and Wellness, Household, Lifestyle, and International.The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States.
The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States.The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States.The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands.
The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.
Market Data
| Last Price | 159.52 |
| Change Percentage | -0.58% |
| Open | 158.7 |
| Previous Close | 160.45 |
| Market Cap ( Millions) | 19746 |
| Volume | 429071 |
| Year High | 171.37 |
| Year Low | 127.6 |
| M A 50 | 163.64 |
| M A 200 | 151.29 |
Financial Ratios
| FCF Yield | 3.39% |
| Dividend Yield | 3.06% |
| ROE | 268.42% |
| Debt / Equity | 4806.67% |
| Net Debt / EBIDTA | 297.15% |
| Price To Book | 329.26 |
| Price Earnings Ratio | 55.34 |
| Price To FCF | 29.53 |
| Price To sales | 2.64 |
| EV / EBITDA | 25.5 |
News
- Jan -29 - Steven Cress' Top 10 Dividend Stocks For 2025
- Jan -29 - Clorox Is Overpriced Versus Other Consumer Staples Stocks (Rating Downgrade)
- Jan -28 - Clorox CFO Kevin Jacobsen to Retire; Luc Bellet Named CFO
- Jan -28 - Clorox Gears Up for Upcoming Q2 Earnings: Here's What You Should Know
- Jan -27 - Clorox Trading Above 200-Day SMA: Is the Stock Worth Buying?
- Jan -27 - 4 Consumer Staple Stocks Likely to Top Earnings Estimates This Season
- Jan -21 - EYE or CLX: Which Is the Better Value Stock Right Now?
- Jan -14 - CloroxPro's Latest Clean Index Report Reveals Increased Call for Eco-Conscious Solutions
- Jan -13 - Clorox Announces Feb. 3 Webcast of Second-Quarter Fiscal Year 2025 Results
- Jan -13 - Buy 4 Consumer Staples Stocks to Navigate Market Volatility
- Jan -10 - 1 Magnificent S&P 500 Dividend Stock Down 33% to Buy in 2025 for a Lifetime of Passive Income
- Jan -07 - Down -5.86% in 4 Weeks, Here's Why You Should You Buy the Dip in Clorox (CLX)
- Jan -02 - 4 Consumer Product Stocks Gaining Attention Amid Industry Momentum
- Jan -01 - Are Consumer Staples Stocks Lagging Clorox (CLX) This Year?
- Dec -31 - Why These 5 Consumer Staple Stocks are Perfect for Investing in 2025
- Dec -31 - ACI vs. CLX: Which Stock Should Value Investors Buy Now?
- Dec -19 - Fed Signals Fewer Rate Cuts in 2025: 4 Low-Beta Staples Stocks to Buy
- Dec -16 - Are Consumer Staples Stocks Lagging Clorox (CLX) This Year?
- Dec -09 - Clorox (CLX) Upgraded to Buy: What Does It Mean for the Stock?
- Dec -07 - 12 High-Yield Dividend Aristocrats To Weather The Coming 2025 Storm In Style
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Health and Wellness
Expected Growth : 2.5 %
What the company do ?
Health and Wellness from The Clorox Company focuses on providing innovative, science-backed products and services that promote healthy living and well-being.
Why we expect these perspectives ?
The 2.5% growth in Health and Wellness segment of The Clorox Company is driven by increasing consumer focus on healthy living, rising demand for nutritional supplements, and expansion of e-commerce channels. Additionally, the company's strategic acquisitions and product innovations in the vitamins and supplements space have contributed to the growth.
Segment n°2 -> Household
Expected Growth : 1.8 %
What the company do ?
The Household segment from The Clorox Company includes popular cleaning and laundry brands like Clorox, Pine-Sol, and Kingsford, providing essential products for everyday household needs.
Why we expect these perspectives ?
The 1.8% growth in Clorox's Household segment is driven by increasing demand for cleaning and disinfecting products, particularly in the wake of the pandemic. Additionally, the company's focus on innovation, such as the introduction of new product lines and scents, has helped to drive sales. Furthermore, Clorox's strong brand recognition and distribution network have enabled the company to maintain its market share and capitalize on growth opportunities.
Segment n°3 -> Lifestyle
Expected Growth : 2.2 %
What the company do ?
Lifestyle from The Clorox Company refers to a range of products and services that promote healthy and sustainable living, including cleaning supplies, food, and wellness solutions.
Why we expect these perspectives ?
The 2.2% growth in Lifestyle segment of The Clorox Company is driven by increasing demand for premium and sustainable products, particularly in the cat litter and charcoal businesses. Additionally, the company's focus on innovation, brand renovation, and e-commerce expansion are contributing to the segment's growth.
Segment n°4 -> International
Expected Growth : 2.8 %
What the company do ?
International from The Clorox Company refers to the segment that operates in international markets, excluding the United States, offering a range of consumer and professional products.
Why we expect these perspectives ?
The 2.8% international growth of The Clorox Company is driven by increasing demand for its cleaning and disinfecting products, particularly in emerging markets. Expansion into new geographies, strategic partnerships, and effective supply chain management also contribute to this growth. Additionally, the company's focus on innovation and product diversification helps to drive sales and revenue in international markets.
Segment n°5 -> Corporate and Other
Expected Growth : 1.5 %
What the company do ?
The Corporate and Other segment from The Clorox Company includes administrative and overhead costs, as well as sales from its 2030 Ventures and CLX Ventures subsidiaries.
Why we expect these perspectives ?
The 1.5% growth in Corporate and Other segment of The Clorox Company is driven by increased demand for water filtration systems, expansion of the company's digital platform, and cost savings initiatives. Additionally, strategic investments in e-commerce and innovation are expected to contribute to the segment's growth.
The Clorox Company Products
| Product Range | What is it ? |
|---|---|
| Bleach | A strong disinfectant used for cleaning and sanitizing surfaces |
| Pine-Sol | A multi-purpose cleaner used for cleaning and disinfecting surfaces |
| Glad Trash Bags | A line of trash bags used for waste management |
| Kingsford Charcoal | A line of charcoal products used for outdoor grilling and barbecuing |
| Brita Water Filters | A line of water filtration systems used for purifying drinking water |
| Liquid-Plumr | A line of drain cleaning products used for unclogging drains |
| POETT Home Care | A line of home care products used for cleaning and organizing |
| Tilex | A line of mold and mildew removers used for cleaning and disinfecting |
The Clorox Company's Porter Forces
Threat Of Substitutes
The threat of substitutes for Clorox is moderate due to the presence of alternative cleaning products and personal care items from other manufacturers.
Bargaining Power Of Customers
The bargaining power of customers is low for Clorox as the company has a diverse customer base and no single customer accounts for a significant portion of its revenue.
Bargaining Power Of Suppliers
The bargaining power of suppliers is moderate for Clorox as the company relies on a few key suppliers for raw materials, but has some flexibility to negotiate prices.
Threat Of New Entrants
The threat of new entrants is low for Clorox as the company has a strong brand presence and significant barriers to entry in the cleaning products and personal care industries.
Intensity Of Rivalry
The intensity of rivalry is high for Clorox as the company operates in a highly competitive market with several established players, leading to intense competition for market share.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 93.00% |
| Debt Cost | 4.55% |
| Equity Weight | 7.00% |
| Equity Cost | 6.08% |
| WACC | 4.66% |
| Leverage | 1329.09% |
The Clorox Company : Quality Control
The Clorox Company passed 4 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| ELF | e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers … |
| IPAR | Inter Parfums, Inc., together with its subsidiaries, manufactures, markets, and distributes a range of fragrances and fragrance related products in the United States and internationally. The company operates in two … |
| COTY | Coty Inc., together with its subsidiaries, engages in the manufacture, marketing, distribution, and sale of beauty products worldwide. The company provides prestige fragrances, skin care, and color cosmetics products through … |
| NWL | Newell Brands Inc. designs, manufactures, sources, and distributes consumer and commercial products worldwide. It operates in five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and … |
| HELE | Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Clorox
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Inter Parfums
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Newell Brands
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1-Year Total Return ->
4
Helen of Troy
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5
Coty
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1-Year Total Return ->
6
