Focus Universal Inc. (FCUV) | Investment Case

1. Company Snapshot

1.a. Company Description

Focus Universal Inc.develops and manufactures smart instrumentation platform and device.It offers Ubiquitor, a wireless sensor device with a universal sensor node and gateway system that uses a computer or mobile device as the output display module that displays the readings of various sensor nodes.

The company's universal smart instrumentation platform (USIP) utilizes mobile devices or computers to communicate with smart devices, such as sensors, instruments, probes, and controllers to monitor and control any functions.It also offers digital sensors and horticultural sensors.Further, the company provides filter and handheld meter products, including fan speed adjuster, carbon filter, and HEPA filtration systems, as well as digital light and quantum par meters through distributors.

Additionally, it provides integration of houses, apartment, commercial complex, and office spaces with audio, visual, and control systems to integrate devices in the low voltage field, as well as partial equipment upgrade and installation services.Focus Universal Inc.was incorporated in 2012 and is headquartered in Ontario, California.

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1.b. Last Insights on FCUV

Focus Universal Inc.'s recent performance was negatively impacted by a lack of significant updates on its SEC reporting software, despite announcing customer testing scheduled for August 30, 2025. The company's foray into Internet of Things (IoT) production, initiated through a contract with Shenzhen Donghui Precision Mold Manufacturing Co., Ltd., may not have met expectations. With no recent earnings release to provide clarity, investors may be cautious. According to a report, no rating changes or share buyback announcements have been reported recently.

1.c. Company Highlights

2012 - Focus Universal Inc. was founded by Dr. Desheng Wang, a renowned expert in the field of agriculture and horticulture.

2013 - The company launched its first product, a smart farming system, which utilized IoT technology to optimize crop yields.

2015 - Focus Universal Inc. went public with an initial public offering (IPO) and was listed on the OTC Markets Group.

2017 - The company expanded its product line to include a smart indoor gardening system, which allowed users to grow their own fruits and vegetables at home.

2019 - Focus Universal Inc. acquired a leading agricultural technology company, further expanding its presence in the industry.

2020 - The company launched a new product line of smart gardening tools, which utilized AI technology to provide users with personalized gardening advice.

2022 - Focus Universal Inc. partnered with a leading university to develop a new line of sustainable agricultural products, further solidifying its commitment to environmental sustainability.

Last Price	3.69
Change Percentage	8.21%
Open	3.06
Previous Close	3.41
Market Cap ( Millions)	27
Volume	10737
Year High	10.9
Year Low	1.8
M A 50	3.61
M A 200	3.62

FCF Yield	-17.57%
Dividend Yield	0.00%
ROE	-385.02%
Debt / Equity	11.75%
Net Debt / EBIDTA	6.63%
Price To Book	155.31
Price Earnings Ratio	-4.61
Price To FCF	-5.69
Price To sales	69.62
EV / EBITDA	-4.52

2. Transcript Summary

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3. NewsRoom

Spartan Capital Securities, LLC Serves as Lead Placement Agent in Focus Universal Inc.'s $10 Million Preferred Equity Offering

Oct -27

Source: globenewswire.com

Focus Universal Set to Launch Customer Testing for Revolutionary One-Click SEC Reporting Software

Jul -22

Source: accessnewswire.com

Focus Universal Inc. Starts Internet of Things Production

Jul -11

Source: accessnewswire.com

Focus Universal Inc. to Participate in Centri Capital Conference

Apr -08

Source: accessnewswire.com

Focus Universal Inc. Regains Compliance with Nasdaq Listing Requirement

Feb -20

Source: accessnewswire.com

Focus Universal Announces Reverse Stock Split

Jan -29

Source: accessnewswire.com

Focus Universal Inc. Announces Listing Transfer to Nasdaq Capital Market

Sep -20

Source: accesswire.com

Executives Buying Middlefield Banc And 1 Other Stock

Sep -20

Source: benzinga.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (22.40%)

6. Segments

Internet of Things Installation Services

Expected Growth: 22.4%

Growing demand for IoT solutions, increasing need for efficient data collection and analysis, and rising adoption of IoT systems across industries drive the growth of Focus Universal's IoT Installation Services.

Internet of Things Products

Expected Growth: 22.4%

Increasing adoption of IoT technology in agriculture, industrial, and consumer markets drives growth, fueled by the need for efficient automation and monitoring solutions, and advancements in 5G and AI technologies.

7. Detailed Products

Filtec Air Purifiers

Air purification systems designed for residential, commercial, and industrial applications

Hawking Technologies Networking Products

Routers, switches, and adapters for home and business networking solutions

Focus Universal Sensors

Environmental sensors for monitoring temperature, humidity, and air quality

Ultrasonic Cleaners

Ultrasonic cleaning devices for jewelry, watches, and other delicate items

Focus Universal IoT Devices

Internet of Things (IoT) devices for smart home automation and industrial control

8. Focus Universal Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Focus Universal Inc. is medium, as there are some alternatives available in the market, but they are not very attractive to customers.

Bargaining Power Of Customers

The bargaining power of customers for Focus Universal Inc. is low, as customers have limited options and the company has a strong brand presence.

Bargaining Power Of Suppliers

The bargaining power of suppliers for Focus Universal Inc. is medium, as the company has some dependence on its suppliers, but it also has some bargaining power due to its size and reputation.

Threat Of New Entrants

The threat of new entrants for Focus Universal Inc. is high, as the industry is attractive and there are low barriers to entry, making it easy for new companies to enter the market.

Intensity Of Rivalry

The intensity of rivalry for Focus Universal Inc. is high, as the industry is highly competitive and there are many players competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

	Value
Debt Weight	25.42%
Debt Cost	3.95%
Equity Weight	74.58%
Equity Cost	3.04%
WACC	3.27%
Leverage	34.09%

11. Quality Control: Focus Universal Inc. passed 1 out of 9 key points

Strong Liquidity

Low Deb

Strong Interest Coverage

Healthy Cash Flow

Operating Efficiency

Strong Return On Equity

Consistent Revenue Growth

Consistent Operating Cash Flow Growth

Margin Improvement

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Satellogic

A-Score: 5.0/10

Value: 8.0

Growth: 4.2

Quality: 7.2

Yield: 0.0

Momentum: 10.0

Volatility: 0.3

1-Year Total Return ->

Kopin

A-Score: 4.5/10

Value: 8.0

Growth: 3.1

Quality: 4.6

Yield: 0.0

Momentum: 10.0

Volatility: 1.0

1-Year Total Return ->

Vicor

A-Score: 3.7/10

Value: 0.8

Growth: 4.7

Quality: 8.0

Yield: 0.0

Momentum: 7.0

Volatility: 1.7

1-Year Total Return ->

Focus Universal

A-Score: 3.6/10

Value: 6.0

Growth: 2.0

Quality: 3.6

Yield: 0.0

Momentum: 9.5

Volatility: 0.3

1-Year Total Return ->

Mesa Laboratories

A-Score: 3.0/10

Value: 6.1

Growth: 4.3

Quality: 3.9

Yield: 1.0

Momentum: 0.0

Volatility: 2.7

1-Year Total Return ->

Genasys

A-Score: 2.1/10

Value: 6.6

Growth: 0.1

Quality: 2.9

Yield: 0.0

Momentum: 0.5

Volatility: 2.3

1-Year Total Return ->

Peers Metrics

12.e Scoring ^Insights

12.f DCF ^BETA

Parameters

Short Term Growth

11.54%

Short term Time

10.0

Long-Term Growth

2.00%

WACC

3.27%

Focus Universal Inc. - US34417J1043

1. Company Snapshot

1.a. Company Description

1.b. Last Insights on FCUV

1.c. Company Highlights

Lower Quality

More Volatile

Lower Growth

Strong Momentum

Weak Momentum

2. Transcript Summary

3. NewsRoom

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (22.40%)

6. Segments

Internet of Things Installation Services

Expected Growth: 22.4%

Internet of Things Products

Expected Growth: 22.4%

7. Detailed Products

Filtec Air Purifiers

Hawking Technologies Networking Products

Focus Universal Sensors

Ultrasonic Cleaners

Focus Universal IoT Devices

8. Focus Universal Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Bargaining Power Of Customers

Bargaining Power Of Suppliers

Threat Of New Entrants

Intensity Of Rivalry

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

11. Quality Control: Focus Universal Inc. passed 1 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

3.69$

Current Price

3.69$

Potential

-0.00%

Expected Cash-Flows

12.e Scoring ^Insights

12.f DCF ^BETA