-2.54%
-5.77%
75.54%
75.07%
129.12%
0.62%
-59.19%
AI Spotlight on HNST
Company Description
The Honest Company, Inc.manufactures and sells diapers and wipes, skin and personal care, and household and wellness products.The company also offers baby clothing and nursery bedding products.
It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers.The company was incorporated in 2012 and is headquartered in Los Angeles, California.
Market Data
| Last Price | 6.53 |
| Change Percentage | -2.54% |
| Open | 6.64 |
| Previous Close | 6.7 |
| Market Cap ( Millions) | 659 |
| Volume | 973648 |
| Year High | 8.97 |
| Year Low | 2.4 |
| M A 50 | 7.02 |
| M A 200 | 4.34 |
Financial Ratios
| FCF Yield | 4.22% |
| Dividend Yield | 0.00% |
| ROE | -3.26% |
| Debt / Equity | 17.77% |
| Net Debt / EBIDTA | 1449.17% |
| Price To Book | 4.91 |
| Price Earnings Ratio | -157.6 |
| Price To FCF | 23.68 |
| Price To sales | 1.79 |
| EV / EBITDA | -307.73 |
News
- Jan -28 - How to Find the Best Cheap Stocks Under $10 to Buy Now
- Jan -21 - Honest (HNST) Upgraded to Strong Buy: Here's What You Should Know
- Jan -08 - The Honest Company Announces CFO Retirement and Transition Plan in 2025
- Jan -07 - The Honest Company Announces Participation in the ICR Conference 2025
- Jan -07 - Why The Honest Company's Stock Swooned in December
- Dec -03 - The Honest Talk Announces Partnership with Air Canada as Platinum Partner
- Nov -20 - 1 Unstoppable Growth Stock Poised to Trounce the S&P 500 in 2025
- Nov -15 - Has The Honest Company (HNST) Outpaced Other Consumer Discretionary Stocks This Year?
- Nov -15 - The Honest Company, Inc. (HNST) Hit a 52 Week High, Can the Run Continue?
- Nov -14 - The Honest Company Posts Breakeven Q3 Earnings, Raises FY24 View
- Nov -13 - The Honest Company, Inc. (HNST) Q3 2024 Earnings Call Transcript
- Nov -13 - Honest (HNST) Reports Break-Even Earnings for Q3
- Nov -12 - The Honest Company Reports Strong Third Quarter 2024 Results and Raises Full Year Outlook
- Nov -05 - Honest (HNST) Expected to Beat Earnings Estimates: Should You Buy?
- Oct -29 - The Honest Company to Report Third Quarter Financial Results on November 12, 2024
- Oct -29 - 3 Small-Cap Stocks That Could Trounce the S&P 500 Over the Next 5 Years
- Oct -21 - Why Is Everyone Talking About These 2 Small-Cap Stocks?
- Aug -15 - Consumers still willing to pay for quality, The Honest Company CEO says
- Aug -08 - Honest (HNST) Reports Q2 Loss, Tops Revenue Estimates
- Aug -08 - The Honest Company Reports Second Quarter 2024 Results and Raises Full Year Outlook
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Diapers and Wipes
Expected Growth : 4.5 %
What the company do ?
The Honest Company, Inc. offers eco-friendly diapers and gentle, plant-based wipes for babies, promoting healthy skin and a sustainable future.
Why we expect these perspectives ?
The Honest Company's Diapers and Wipes segment growth of 4.5% is driven by increasing demand for eco-friendly and sustainable baby care products, expanding online presence, and growing brand awareness among millennial parents seeking natural and organic alternatives. Additionally, strategic partnerships and targeted marketing efforts contribute to the segment's growth.
Segment n°2 -> Skin and Personal Care
Expected Growth : 4.8 %
What the company do ?
The Honest Company, Inc.'s Skin and Personal Care segment offers a range of natural and eco-friendly products for skin, hair, and baby care.
Why we expect these perspectives ?
The Honest Company's 4.8% growth in Skin and Personal Care is driven by increasing consumer demand for natural and organic products, expansion into new distribution channels, and a strong online presence. Additionally, the company's focus on sustainability, transparency, and eco-friendliness resonates with the growing demographic of environmentally conscious consumers.
Segment n°3 -> Household and Wellness
Expected Growth : 5.2 %
What the company do ?
Household and Wellness from The Honest Company, Inc. offers eco-friendly and sustainable products for a healthy home and family, including cleaning supplies, paper goods, and personal care items.
Why we expect these perspectives ?
The Honest Company's Household and Wellness segment growth of 5.2% is driven by increasing consumer demand for eco-friendly and sustainable products, expanding online presence, and strategic partnerships. Additionally, the company's focus on product innovation, particularly in the baby and beauty categories, has contributed to the segment's growth.
The Honest Company, Inc. Products
| Product Range | What is it ? |
|---|---|
| Diapers | Eco-friendly diapers made with sustainable materials and free of chlorine, fragrances, and latex. |
| Baby Wipes | Gentle and effective wipes for cleaning baby's skin, made with plant-based ingredients and free of harsh chemicals. |
| Cleaning Products | Plant-based cleaning products that are free of harsh chemicals, toxins, and artificial fragrances. |
| Personal Care Products | Natural and effective personal care products, including shampoo, conditioner, and body wash, free of harsh chemicals and toxins. |
| Baby Care Products | Natural and gentle baby care products, including lotions, oils, and creams, free of harsh chemicals and toxins. |
| Wellness Products | Natural supplements and vitamins designed to support overall health and wellness. |
| Household Essentials | Eco-friendly household essentials, including paper products, trash bags, and cleaning tools. |
The Honest Company, Inc.'s Porter Forces
Threat Of Substitutes
The threat of substitutes for The Honest Company, Inc. is medium due to the presence of alternative products in the market, but the company's focus on natural and eco-friendly products differentiates it from competitors.
Bargaining Power Of Customers
The bargaining power of customers for The Honest Company, Inc. is low due to the company's strong brand reputation and customer loyalty, making it difficult for customers to negotiate prices.
Bargaining Power Of Suppliers
The bargaining power of suppliers for The Honest Company, Inc. is medium due to the company's dependence on a few key suppliers, but the company's scale and reputation help to mitigate this risk.
Threat Of New Entrants
The threat of new entrants for The Honest Company, Inc. is high due to the growing demand for natural and eco-friendly products, making it an attractive market for new entrants.
Intensity Of Rivalry
The intensity of rivalry for The Honest Company, Inc. is high due to the presence of established competitors in the market, and the company's need to continuously innovate and differentiate itself to maintain market share.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 19.52% |
| Debt Cost | 3.95% |
| Equity Weight | 80.48% |
| Equity Cost | 13.46% |
| WACC | 11.60% |
| Leverage | 24.25% |
The Honest Company, Inc. : Quality Control
The Honest Company, Inc. passed 6 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| ODP | The ODP Corporation provides business services and supplies, products, and digital workplace technology solutions for small, medium, and enterprise businesses. The company operates in two divisions, Business Solutions and Retail. … |
| DIBS | 1stdibs.Com, Inc. operates an online marketplace for vintage, antique, and contemporary furniture, home décor, jewelry, watches, art, and fashion products worldwide. The company offers online marketplace that enables commerce between … |
| FLWS | 1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift … |
| BGFV | Big 5 Sporting Goods Corporation operates as a sporting goods retailer in the western United States. The company's products include athletic shoes, apparel, and accessories. It also offers a selection … |
| AKA | a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, and internationally. It offers apparel, footwear, and accessories through its online stores under the … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Big 5 Sporting Goods
A-Score
1-Year Total Return ->
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1stdibs
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1-Year Total Return ->
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Honest
A-Score
1-Year Total Return ->
4
A.K.A. Brands
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1-Year Total Return ->
5
1800Flowers
A-Score
1-Year Total Return ->
6
