Company Story
1936 - National Beverage Corp. was founded by Shepard Freeman.
1940s - The company started to focus on the development of Shasta brand of soft drinks.
1950s - National Beverage Corp. expanded its operations to the eastern United States.
1960s - The company went public with an initial public offering (IPO).
1970s - National Beverage Corp. acquired the Dr. Enuf brand of soft drinks.
1980s - The company expanded its product line to include juice drinks and bottled water.
1990s - National Beverage Corp. acquired the Shasta brand of soft drinks.
2000s - The company launched its LaCroix brand of sparkling water.
2010s - National Beverage Corp. expanded its operations to international markets.
2018 - The company acquired the Rip It brand of energy drinks.
2020 - National Beverage Corp. launched its Spindrift brand of sparkling water.