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1. Company Snapshot

1.a. Company Description

Phunware, Inc., together with its subsidiaries, offers integrated software platform that equips companies with the products, solutions, and services to engage, manage, and monetize their mobile application portfolios in the United States and internationally.The company's products and services include cloud-based mobile software that licenses in software development kits (SDKs) form utilized inside mobile applications, such as analytics that provides data related to application use and engagement; content management that allows application administrators to create and manage app content in a cloud-based portal; alerts, notifications, and messaging; marketing automation that enables location-triggered messages and workflow; advertising; and location-based services that include mapping, navigation, wayfinding, workflow, asset management, and policy enforcement.It also engages the integration of its SDK licenses into existing applications maintained by its customers, as well as custom application development and support services; provision of cloud-based vertical solutions for healthcare, retail, sports, aviation, real estate, hospitality, education, and other applications; offering application transactions, including re-occurring and one-time transactional media purchases for application discovery, user acquisition and audience building, audience engagement, and audience monetization; and pre-packaged and custom high-end personal computer systems for gaming, streaming, and cryptocurrency mining enthusiasts.


The company was founded in 2009 and is headquartered in Austin, Texas.

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1.b. Last Insights on PHUN

Phunware's recent performance was negatively impacted by a lack of significant revenue growth and a decline in profitability. The company's net loss from continuing operations widened to $10.3 million in 2024, despite an improvement in adjusted EBITDA loss. Furthermore, the recent earnings release did not provide any substantial updates on the company's growth prospects. The absence of a clear roadmap for revenue expansion and the persistence of net losses may continue to weigh on investor sentiment.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Phunware names Elliot Han as new board chair

Dec -02

Source: proactiveinvestors.com

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Phunware Announces Appointment of Elliot Han as Chairperson of the Board of Directors

Dec -02

Source: globenewswire.com

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Phunware (PHUN) Reports Q3 Loss, Beats Revenue Estimates

Nov -07

Source: zacks.com

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Phunware advances AI offerings with strong cash position

Nov -06

Source: proactiveinvestors.com

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Phunware releases white paper highlighting guest engagement technology revenue opportunities

Nov -03

Source: proactiveinvestors.com

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Phunware Unveils New White Paper Demonstrating $2M+ Annual Revenue Opportunity for Hospitality Leaders

Nov -03

Source: globenewswire.com

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Phunware appoints interim CEO Jeremy Krol to board of directors

Oct -22

Source: proactiveinvestors.com

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Phunware Announces Appointment of Jeremy Krol to Board of Directors

Oct -22

Source: globenewswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.88%)

6. Segments

Platform Subscriptions and Services

Expected Growth: 12.88%

Phunware's 12.88% growth in Platform Subscriptions and Services is driven by increasing adoption of its mobile-first customer engagement platform, expansion into new industries, and growing demand for location-based services and data analytics. Additionally, strategic partnerships and investments in product development have enhanced the company's offerings, contributing to the segment's growth.

7. Detailed Products

Multiscreen-as-a-Service (MaaS)

A cloud-based platform that enables brands to engage, manage and monetize their mobile application portfolios across multiple screens and devices.

Location-Based Services (LBS)

A suite of location-based services that enable brands to deliver proximity-based experiences, including wayfinding, proximity marketing, and location-based analytics.

Knowledge Graph

A graph database that enables brands to organize, manage, and analyze complex data relationships, powering AI-driven experiences and insights.

Phunware Data Exchange (PDE)

A data management platform that enables brands to collect, organize, and activate their first-party data, powering targeted marketing and analytics.

Phunware Identity Platform (PIP)

A customer identity and access management platform that enables brands to manage customer identities, preferences, and consent across multiple touchpoints.

8. Phunware, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Phunware, Inc. operates in a highly competitive industry, and there are many substitutes available to customers. However, the company's unique offerings and strong brand recognition help to mitigate the threat of substitutes.

Bargaining Power Of Customers

Phunware, Inc.'s customers have some bargaining power due to the availability of substitutes, but the company's strong brand and unique offerings give it an upper hand in negotiations.

Bargaining Power Of Suppliers

Phunware, Inc. relies on a few key suppliers for its operations, giving them some bargaining power. However, the company's size and scale of operations help to mitigate this threat.

Threat Of New Entrants

The industry in which Phunware, Inc. operates is highly competitive, and there are low barriers to entry. This makes it easy for new entrants to join the market, posing a significant threat to the company.

Intensity Of Rivalry

The industry in which Phunware, Inc. operates is highly competitive, with many players vying for market share. This leads to a high intensity of rivalry, which can make it difficult for the company to maintain its market position.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight -135.69%
Debt Cost 16.86%
Equity Weight 235.69%
Equity Cost 16.86%
WACC 16.86%
Leverage -57.57%

11. Quality Control: Phunware, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Cepton

A-Score: 4.8/10

Value: 8.4

Growth: 4.1

Quality: 5.2

Yield: 0.0

Momentum: 7.5

Volatility: 3.7

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A-Score: 4.0/10

Value: 6.0

Growth: 3.8

Quality: 3.2

Yield: 0.0

Momentum: 10.0

Volatility: 1.3

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E2open

A-Score: 3.9/10

Value: 7.5

Growth: 3.2

Quality: 2.8

Yield: 0.0

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Volatility: 3.7

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Digital Turbine

A-Score: 3.4/10

Value: 6.0

Growth: 3.4

Quality: 1.6

Yield: 0.0

Momentum: 9.0

Volatility: 0.3

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LivePerson

A-Score: 3.3/10

Value: 10.0

Growth: 2.3

Quality: 6.2

Yield: 0.0

Momentum: 0.5

Volatility: 0.7

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Phunware

A-Score: 3.0/10

Value: 7.5

Growth: 4.3

Quality: 3.4

Yield: 0.0

Momentum: 1.5

Volatility: 1.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.09$

Current Price

2.1$

Potential

-0.00%

Expected Cash-Flows