-1.87%
16.13%
-19.80%
-26.96%
0.72%
3.28%
-41.42%

Company Description

Rocket Companies, Inc.engages in the tech-driven real estate, mortgage, and e-Commerce businesses in the United States and Canada.It operates through two segments, Direct to Consumer and Partner Network.


The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to online car purchasing platforms; and Rocket Loans, an online-based personal loans business.It also offer Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Rocket Solar, which connect homeowners with digital financing solutions through a team of trained solar advisors; Truebill, a personal finance app that helps clients manage every aspect of their financial lives; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage broker.In addition, the company originates, closes, sells, and services agency-conforming loans.


Rocket Companies, Inc.was founded in 1985 and is headquartered in Detroit, Michigan.Rocket Companies, Inc.


operates as a subsidiary of Rock Holdings, Inc.

Market Data

Last Price 12.6
Change Percentage -1.87%
Open 12.77
Previous Close 12.84
Market Cap ( Millions) 25133
Volume 3545136
Year High 21.38
Year Low 10.06
M A 50 12.33
M A 200 15.08

Financial Ratios

FCF Yield -12.25%
Dividend Yield 0.00%
ROE -2.34%
Debt / Equity 1011.19%
Net Debt / EBIDTA 1828.66%
Price To Book 2.74
Price Earnings Ratio -118.01
Price To FCF -8.17
Price To sales 6.43
EV / EBITDA 103.89

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Direct to Consumer

Expected Growth : 10.27 %

What the company do ?

Direct to Consumer is a platform by Rocket Companies, Inc. that enables consumers to originate mortgages digitally, streamlining the mortgage process.

Why we expect these perspectives ?

Rocket Companies' Direct-to-Consumer segment growth of 10.27% is driven by increasing online mortgage applications, expansion into new markets, and strategic partnerships. Additionally, the company's investment in digital marketing and user experience enhancements have improved conversion rates and customer retention. Furthermore, the rise of fintech and digital lending platforms has increased demand for online mortgage services, contributing to the segment's growth.

Segment nΒ°2 -> Partner Network

Expected Growth : 7.43 %

What the company do ?

The Partner Network from Rocket Companies, Inc. is a platform that connects lenders with partners to originate and service mortgage loans, providing a seamless experience for borrowers.

Why we expect these perspectives ?

Rocket Companies' Partner Network growth of 7.43% is driven by increasing adoption of digital mortgage platforms, expansion into new markets, strategic partnerships with leading financial institutions, and investments in technology and marketing. Additionally, the rise of fintech and growing demand for online mortgage services also contribute to this growth.

Segment nΒ°3 -> All Other

Expected Growth : 7.4 %

What the company do ?

All Other from Rocket Companies, Inc. refers to the remaining business segments, excluding Rocket Mortgage, Rocket Auto, and Rocket Homes, which includes title insurance and settlement services.

Why we expect these perspectives ?

Rocket Companies' 7.4% growth in 'All Other' segment is driven by increasing demand for its title insurance and settlement services, expansion into new markets, and strategic partnerships. Additionally, the company's investments in digital transformation and process automation have improved operational efficiency, leading to higher revenue and profitability.

Rocket Companies, Inc. Products

Product Range What is it ?
Rocket Mortgage A digital mortgage platform that allows users to apply for a mortgage online
Quicken Loans Mortgage Services (QLMS) A mortgage lending platform that provides mortgage solutions to community banks and credit unions
Rocket Homes A real estate platform that provides homebuyers with a seamless home buying experience
Rocket Loans A personal loan platform that provides fast and easy access to personal loans
Rocket Auto An automotive fintech platform that provides car buyers with financing options
Title Source A title insurance and settlement services company

Rocket Companies, Inc.'s Porter Forces

Rocket Companies, Inc. operates in a highly competitive industry, and there are many substitutes available to customers. However, the company's strong brand recognition and customer loyalty help to mitigate the threat of substitutes.

Rocket Companies, Inc. has a large customer base, but individual customers do not have significant bargaining power. The company's strong brand and customer loyalty also reduce the bargaining power of customers.

Rocket Companies, Inc. relies on a few key suppliers for its mortgage lending business. While the company has some bargaining power due to its size, suppliers still have some negotiating power.

The mortgage lending industry is highly regulated, and new entrants face significant barriers to entry. However, the rise of fintech companies and digital lending platforms poses a threat to traditional mortgage lenders like Rocket Companies, Inc.

The mortgage lending industry is highly competitive, with many established players and new entrants vying for market share. Rocket Companies, Inc. faces intense competition from other mortgage lenders, which can lead to pricing pressure and reduced margins.

Capital Structure

Value
Debt Weight 93.67%
Debt Cost 3.95%
Equity Weight 6.33%
Equity Cost 15.91%
WACC 4.70%
Leverage 1480.24%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

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AJG Arthur J. Gallagher & Co., together with its subsidiaries, provides insurance brokerage, consulting, third-party claims settlement, and administration services in the United States, Australia, Bermuda, Canada, the Caribbean, New Zealand, …
ICE Intercontinental Exchange, Inc., together with its subsidiaries, operates regulated exchanges, clearing houses, and listings venues for commodity, financial, fixed income, and equity markets in the United States, the United Kingdom, …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
12.6$
Current Price
12.6$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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