Download PDF

1. Company Snapshot

1.a. Company Description

Sonder Holdings Inc.engages in the hospitality business.It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and professionals in North America, Europe, and the Middle East.


As of December 31, 2021, it had approximately 7,600 live units across 38 markets and 10 countries, as well as approximately 10,500 additional contracted units.The company is headquartered in San Francisco, California.

Show Full description

1.b. Last Insights on SOND

Sonder Holdings Inc.'s recent stock performance has been negatively driven by ongoing legal investigations. Bronstein, Gewirtz & Grossman, LLC has launched multiple investigations into potential claims against Sonder Holdings Inc. on behalf of purchasers of Sonder securities prior to March 16, 2023. This has likely created uncertainty and volatility for investors, weighing on the company's stock.

1.c. Company Highlights

2. Transcript Summary

Unfortunately this company is not part of our coverage yet. But as part of your subscription plan you can request it by clicking just below and we'll process.

3. NewsRoom

Card image cap

Inside Marriott's Disastrous Bet on Short-Term Rental Company Sonder

Nov -24

Card image cap

Marriott says Sonder tried to use guest safety as 'bargaining chip' in last-minute plea for cash

Nov -17

Card image cap

Market Today: Data Delays, CEO Shifts, M&A and Deals

Nov -14

Card image cap

Sonder files for bankruptcy after its breakup with Marriott

Nov -14

Card image cap

First Look: Tech Selloff, Starbucks Strike, Disney Miss

Nov -14

Card image cap

Sonder cofounder said pulling off Marriott deal was the 'hardest thing' he's ever done. Now he's left shocked.

Nov -13

Card image cap

Market Today: Stocks Slide, Boeing deal, Disney-YouTube TV fight

Nov -13

Card image cap

Market Today: SoftBank exits Nvidia; Ford doubles on EVs

Nov -11

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (10.37%)

6. Segments

Indirect

Expected Growth: 9.9%

Sonder Holdings Inc.'s 9.9% growth is driven by increasing demand for alternative accommodations, strategic partnerships, and expansion into new markets. Additionally, the company's focus on technology integration, operational efficiency, and customer experience enhancements have contributed to its growth momentum.

Direct

Expected Growth: 10.9%

Sonder Holdings Inc.'s 10.9% growth is driven by increasing demand for alternative accommodations, strategic partnerships, and expansion into new markets. Additionally, the company's focus on technology integration, operational efficiency, and customer experience enhancements have contributed to its rapid growth.

7. Detailed Products

Sonder Living

Sonder Living offers a unique blend of hotel-like amenities and services, combined with the comfort and space of a home.

Sonder Studios

Sonder Studios provides fully-furnished, design-driven apartments for short-term rentals, perfect for creatives and entrepreneurs.

Sonder Works

Sonder Works offers flexible, amenity-rich workspaces designed for entrepreneurs, startups, and small businesses.

Sonder Events

Sonder Events provides unique, bespoke event spaces and services for corporate events, weddings, and social gatherings.

8. Sonder Holdings Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Sonder Holdings Inc. is moderate due to the availability of alternative products and services in the market.

Bargaining Power Of Customers

The bargaining power of customers is high due to the presence of a large number of customers who can easily switch to competitors' products and services.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low due to the presence of multiple suppliers and the company's ability to negotiate prices.

Threat Of New Entrants

The threat of new entrants is moderate due to the presence of barriers to entry, such as high capital requirements and regulatory hurdles.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of several established competitors and the need to constantly innovate and differentiate products and services.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 101.35%
Debt Cost 3.95%
Equity Weight -1.35%
Equity Cost 10.53%
WACC 3.86%
Leverage -7509.07%

11. Quality Control: Sonder Holdings Inc. passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Johnson Outdoors

A-Score: 5.4/10

Value: 8.7

Growth: 1.9

Quality: 3.3

Yield: 5.0

Momentum: 8.0

Volatility: 5.3

1-Year Total Return ->

Stock-Card
TriMas

A-Score: 4.6/10

Value: 3.1

Growth: 2.7

Quality: 5.6

Yield: 0.0

Momentum: 9.0

Volatility: 7.3

1-Year Total Return ->

Stock-Card
InterGroup

A-Score: 4.4/10

Value: 5.9

Growth: 5.8

Quality: 4.6

Yield: 0.0

Momentum: 9.0

Volatility: 1.3

1-Year Total Return ->

Stock-Card
RCI Hospitality

A-Score: 4.3/10

Value: 7.6

Growth: 5.1

Quality: 5.2

Yield: 1.0

Momentum: 2.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
LuxUrban Hotels

A-Score: 3.8/10

Value: 10.0

Growth: 3.2

Quality: 4.9

Yield: 0.0

Momentum: 5.0

Volatility: 0.0

1-Year Total Return ->

Stock-Card
Sonder

A-Score: 3.3/10

Value: 10.0

Growth: 3.8

Quality: 5.8

Yield: 0.0

Momentum: 0.5

Volatility: 0.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.02$

Current Price

0.02$

Potential

-0.00%

Expected Cash-Flows