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1. Company Snapshot

1.a. Company Description

Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally.The company's work marketplace provides access to talent with various skills across a range of categories, including sales and marketing, customer service, data science and analytics, design and creative, web, mobile, and software development.Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting.


The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection.Its marketplace offerings include Upwork Basic, Upwork Plus, Upwork Enterprise, and Upwork Payroll, as well as managed and internet escrow agency services.The company was formerly known as Elance-oDesk, Inc.


and changed its name to Upwork Inc.in May 2015.Upwork Inc.


was incorporated in 2013 and is headquartered in San Francisco, California.

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1.b. Last Insights on UPWK

Upwork's recent performance is driven by strong Q3 results, with record revenue of $201.7 million and adjusted EBITDA of $59.6 million. The company's AI-driven growth catalysts, including a 53% year-over-year increase in AI-related Gross Services Volume, are gaining traction. Upwork's expansion into enterprise staffing services and building AI talent pools address evolving market needs. Analysts have a "Moderate Buy" rating, with 10 buy ratings and 4 hold ratings. The company's path to profitability is supported by declining costs, reduced SBC, and AI tool integration.

1.c. Company Highlights

2. Upwork's Q3 2025 Earnings: A Strong Comeback

Upwork's third-quarter 2025 earnings report was a resounding success, with the company reporting a record high revenue of $201.7 million, representing a significant growth. The adjusted EBITDA was $59.6 million, with an adjusted EBITDA margin of 29.6%. However, the actual EPS of $0.21 was slightly lower than the estimated $0.25. The company's Gross Services Volume (GSV) increased 2% year-over-year to $1.02 billion, driven by growth in AI-related projects, which saw a 53% increase in GSV.

Publication Date: Nov -17

📋 Highlights

Growth Drivers

The company's AI-native platform and targeted AI customer experience and product innovations were the key drivers of growth, with the number of clients engaging in AI-related projects increasing 45% year-over-year. The launch of the new enterprise subsidiary, Lifted, is expected to be meaningfully accretive to GSV, revenue, and adjusted EBITDA in 2027. Upwork's strategy to deepen its reach with small and medium-sized businesses (SMBs) also performed ahead of plans, with active clients on Business Plus growing 36% quarter-over-quarter.

Outlook and Guidance

Upwork increased its revenue and adjusted EBITDA outlook for the full year, with revenue guidance raised to $782 million to $787 million and adjusted EBITDA guidance increased to $222 million to $225 million. The company expects full-year 2025 non-GAAP diluted EPS to be between $1.35 and $1.37, an increase of 30% at the midpoint from 2024 non-GAAP EPS. For 2026, the company expects acceleration in GSV growth, driven by multiple growth drivers, including AI-related work, Business Plus plan expansion, and the Lifted strategy.

Valuation

With a P/E Ratio of 8.88 and an EV/EBITDA of 17.18, the market seems to have a reasonable expectation of the company's growth prospects. The ROE of 41.05% and ROIC of 20.38% indicate a strong return on equity and invested capital. Analysts estimate next year's revenue growth at 5.6%, which is relatively modest compared to the company's historical growth rate. The Free Cash Flow Yield of 8.54% is also attractive, indicating a sustainable free cash flow generation.

3. NewsRoom

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Upwork November Monthly Hiring Report: Demand Rose for Quality Assurance Testers, Interpreters, and Creatives

Dec -04

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Upwork Inc. (UPWK) Presents at UBS Global Technology and AI Conference 2025 Transcript

Dec -04

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Upwork's CEO Sold Nearly $7 Million in Company Stock. Is This a Warning Sign for Shareholders?

Nov -29

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Head-To-Head Analysis: Upwork (NASDAQ:UPWK) vs. Tencent (OTCMKTS:TCEHY)

Nov -29

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Sandisk Set to Join S&P 500; Upwork, First Interstate BancSystem, PTC Therapeutics to Join S&P SmallCap 600

Nov -24

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Upwork Inc. (UPWK) Analyst/Investor Day Transcript

Nov -24

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Upwork Inc. (NASDAQ:UPWK) Receives Average Rating of “Moderate Buy” from Analysts

Nov -22

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Upwork to Present at UBS Global Technology and AI Conference

Nov -19

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (11.70%)

6. Segments

Marketplace

Expected Growth: 12%

Upwork's marketplace growth is driven by increasing adoption of remote work, rising demand for skilled freelancers, and expansion into new industries. Additionally, the platform's investments in AI-powered matching technology, enhanced user experience, and strategic partnerships have contributed to its 12% growth.

Enterprise

Expected Growth: 10%

Upwork's Enterprise segment growth is driven by increasing adoption of remote work, expansion into new industries, and growing demand for skilled freelancers. The company's investments in sales and marketing, coupled with its platform's scalability and flexibility, have enabled it to capitalize on these trends, resulting in 10% growth.

7. Detailed Products

Upwork Freelancer

A platform for freelancers to find work and collaborate with clients

Upwork Client

A platform for clients to find and hire skilled freelancers

Upwork Enterprise

A platform for large enterprises to find and manage a scalable workforce

Upwork Payroll

A service that helps clients manage payments to freelancers

Upwork Messages

A messaging platform for clients and freelancers to communicate

Upwork Time Tracker

A tool that helps freelancers track time spent on projects

Upwork Skills Certification

A certification program that verifies freelancers' skills

8. Upwork Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Upwork's services are specialized and require a high level of expertise, making it difficult for substitutes to emerge.

Bargaining Power Of Customers

While clients have some bargaining power due to the competitive nature of the freelance market, Upwork's platform and reputation help to mitigate this power.

Bargaining Power Of Suppliers

Freelancers have limited bargaining power due to the abundance of skilled professionals on the platform, making it easy for clients to find alternative suppliers.

Threat Of New Entrants

While there are some barriers to entry, the online freelance market is relatively easy to enter, and new platforms could potentially emerge as competitors.

Intensity Of Rivalry

The online freelance market is highly competitive, with many established players and new entrants vying for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 48.70%
Debt Cost 3.95%
Equity Weight 51.30%
Equity Cost 12.20%
WACC 8.18%
Leverage 94.94%

11. Quality Control: Upwork Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Upwork

A-Score: 5.7/10

Value: 4.8

Growth: 8.6

Quality: 8.2

Yield: 0.0

Momentum: 9.5

Volatility: 3.3

1-Year Total Return ->

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HireQuest

A-Score: 4.2/10

Value: 3.9

Growth: 4.4

Quality: 7.2

Yield: 4.0

Momentum: 1.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
GEE Group

A-Score: 3.5/10

Value: 9.8

Growth: 2.7

Quality: 3.0

Yield: 0.0

Momentum: 2.0

Volatility: 3.7

1-Year Total Return ->

Stock-Card
Hudson Global

A-Score: 3.2/10

Value: 9.4

Growth: 0.9

Quality: 4.4

Yield: 0.0

Momentum: 0.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
ZipRecruiter

A-Score: 3.0/10

Value: 6.0

Growth: 3.6

Quality: 6.2

Yield: 0.0

Momentum: 0.0

Volatility: 2.3

1-Year Total Return ->

Stock-Card
Mastech Digital

A-Score: 2.9/10

Value: 4.8

Growth: 2.9

Quality: 5.2

Yield: 0.0

Momentum: 1.5

Volatility: 3.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

19.84$

Current Price

19.84$

Potential

-0.00%

Expected Cash-Flows