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1. Company Snapshot

1.a. Company Description

Upwork Inc., together with its subsidiaries, operates a work marketplace that connects businesses with various independent professionals and agencies in the United States, India, the Philippines, and internationally.The company's work marketplace provides access to talent with various skills across a range of categories, including sales and marketing, customer service, data science and analytics, design and creative, web, mobile, and software development.Its work marketplace also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting.


The company's work marketplace offers access to various functionalities for remote engagements with talent, including communication and collaboration, ability to receive talent invoices through their work marketplace, and payment protection.Its marketplace offerings include Upwork Basic, Upwork Plus, Upwork Enterprise, and Upwork Payroll, as well as managed and internet escrow agency services.The company was formerly known as Elance-oDesk, Inc.


and changed its name to Upwork Inc.in May 2015.Upwork Inc.


was incorporated in 2013 and is headquartered in San Francisco, California.

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1.b. Last Insights on UPWK

Upwork Inc.'s recent performance was negatively impacted by weak Q4 earnings, with the company missing estimates and reporting a significant decline in profitability. The stock has also faced selling pressure from institutional investors, including Capital International Investors, which reduced its holdings by 40.1%. Additionally, the company's forward guidance has raised execution risk, with revenue growth expected to slow to 6-8% in 2026, below its prior 13-15% CAGR target. A $300 million buyback is underway, which could provide some support. Analysts have a "Moderate Buy" rating on the stock.

1.c. Company Highlights

2. Upwork's Strong FY2025 Results Position Company for AI Era Leadership

Upwork's full-year 2025 financial performance was impressive, with over $4 billion in Gross Services Volume (GSV), $788 million in revenue, and $226 million in adjusted EBITDA. Revenue growth came in at 2.4%, while adjusted EBITDA margin was 29%. In Q4, GSV grew 3% year-over-year, revenue grew 4%, and adjusted EBITDA margin was 27%. The company's earnings per share (EPS) was $0.12, missing estimates of $0.23. Analysts had estimated revenue growth of 13.6% for the next year, indicating a potential upside.

Publication Date: Feb -23

📋 Highlights
  • 2025 Financial Performance:: $4B GSV, $788M revenue (+2.4% growth), $226M adjusted EBITDA (29% margin), with Q4 margin at 27%.
  • AI-Driven Growth:: 50% GSV growth in AI-related work, surpassing $300M annualized, supported by 350,000 AI experts on the platform.
  • SMB Expansion:: Business Plus active clients surged 49% sequentially, with 38% new clients and 5%+ GSV contribution expected by year-end.
  • 2026 Guidance:: 4–6% GSV growth, 6–8% revenue growth ($835–850M), 29% EBITDA margin ($240–250M), and $1.43–1.48 non-GAAP EPS.
  • Lyfted Integration:: Strategic focus on migrating high-quality clients to the Lyfted platform, with $53M Q1 EBITDA guidance impacted by integration costs.

Growth Pillars

Upwork is focused on three growth pillars: AI, SMB, and enterprise. The AI category saw 50% GSV growth, with GSV surpassing $300 million on an annualized basis. Business Plus, a purpose-built SMB solution, scaled quickly, with active clients growing 49% sequentially. Enterprise revenue decreased 3% year-over-year in Q4, but the company expects 25% GSV growth in 2026. As Erica Gessert mentioned, "We're comfortable with the Q1 guidance," indicating a positive outlook for the company's growth drivers.

Outlook and Guidance

Upwork expects 2026 GSV growth of 4-6% and revenue growth of 6-8%, or $835-850 million. The company anticipates full-year 2026 adjusted EBITDA margin of approximately 29%, or $240-250 million, and non-GAAP diluted EPS of $1.43-1.48. For Q1, the company expects adjusted EBITDA of $45-47 million, representing a 23-24% margin. The guidance suggests a bridge quarter, with acceleration in revenue and GSV coming in the back half of the year.

Valuation

Upwork's current valuation multiples are relatively reasonable, with a P/E Ratio of 14.9, P/B Ratio of 2.73, and P/S Ratio of 2.18. The EV/EBITDA ratio is 11.03, indicating a moderate valuation. The Free Cash Flow Yield is 13.58%, suggesting a strong ability to generate cash. The ROE is 18.76%, indicating a healthy return on equity. These metrics suggest that the company's stock is fairly valued, with potential for long-term growth driven by its AI, SMB, and enterprise growth pillars.

3. NewsRoom

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Senmiao Technology (NASDAQ:AIHS) and Upwork (NASDAQ:UPWK) Head to Head Review

Apr -16

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Upwork to Report First Quarter Financial Results on May 7, 2026

Apr -14

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Upwork Inc (UPWK) Stock Up 3.3% and Still Undervalued -- GF Score: 79/100

Apr -13

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Upwork's Work Marketplace Comes to ChatGPT

Apr -09

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SG Americas Securities LLC Acquires 68,475 Shares of Upwork Inc. $UPWK

Apr -04

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Upwork Inc. (NASDAQ:UPWK) Receives Average Rating of “Moderate Buy” from Analysts

Mar -27

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Insider Selling: Upwork (NASDAQ:UPWK) CAO Sells $18,243.42 in Stock

Mar -23

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Hayden Brown Sells 23,745 Shares of Upwork (NASDAQ:UPWK) Stock

Mar -22

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (11.70%)

6. Segments

Marketplace

Expected Growth: 12%

Upwork's marketplace growth is driven by increasing adoption of remote work, rising demand for skilled freelancers, and expansion into new industries. Additionally, the platform's investments in AI-powered matching technology, enhanced user experience, and strategic partnerships have contributed to its 12% growth.

Enterprise

Expected Growth: 10%

Upwork's Enterprise segment growth is driven by increasing adoption of remote work, expansion into new industries, and growing demand for skilled freelancers. The company's investments in sales and marketing, coupled with its platform's scalability and flexibility, have enabled it to capitalize on these trends, resulting in 10% growth.

7. Detailed Products

Upwork Freelancer

A platform for freelancers to find work and collaborate with clients

Upwork Client

A platform for clients to find and hire skilled freelancers

Upwork Enterprise

A platform for large enterprises to find and manage a scalable workforce

Upwork Payroll

A service that helps clients manage payments to freelancers

Upwork Messages

A messaging platform for clients and freelancers to communicate

Upwork Time Tracker

A tool that helps freelancers track time spent on projects

Upwork Skills Certification

A certification program that verifies freelancers' skills

8. Upwork Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Upwork's services are specialized and require a high level of expertise, making it difficult for substitutes to emerge.

Bargaining Power Of Customers

While clients have some bargaining power due to the competitive nature of the freelance market, Upwork's platform and reputation help to mitigate this power.

Bargaining Power Of Suppliers

Freelancers have limited bargaining power due to the abundance of skilled professionals on the platform, making it easy for clients to find alternative suppliers.

Threat Of New Entrants

While there are some barriers to entry, the online freelance market is relatively easy to enter, and new platforms could potentially emerge as competitors.

Intensity Of Rivalry

The online freelance market is highly competitive, with many established players and new entrants vying for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 48.70%
Debt Cost 3.95%
Equity Weight 51.30%
Equity Cost 12.20%
WACC 8.18%
Leverage 94.94%

11. Quality Control: Upwork Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Upwork

A-Score: 5.0/10

Value: 3.9

Growth: 8.6

Quality: 8.2

Yield: 0.0

Momentum: 7.0

Volatility: 2.7

1-Year Total Return ->

Stock-Card
HireQuest

A-Score: 4.5/10

Value: 5.3

Growth: 4.4

Quality: 8.4

Yield: 4.0

Momentum: 1.0

Volatility: 3.7

1-Year Total Return ->

Stock-Card
GEE Group

A-Score: 3.8/10

Value: 10.0

Growth: 3.3

Quality: 3.1

Yield: 0.0

Momentum: 2.0

Volatility: 4.7

1-Year Total Return ->

Stock-Card
Hudson Global

A-Score: 3.3/10

Value: 8.3

Growth: 0.8

Quality: 4.9

Yield: 0.0

Momentum: 0.5

Volatility: 5.3

1-Year Total Return ->

Stock-Card
Mastech Digital

A-Score: 3.1/10

Value: 7.3

Growth: 2.9

Quality: 5.1

Yield: 0.0

Momentum: 0.0

Volatility: 3.3

1-Year Total Return ->

Stock-Card
ZipRecruiter

A-Score: 3.1/10

Value: 6.0

Growth: 3.6

Quality: 6.2

Yield: 0.0

Momentum: 0.5

Volatility: 2.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

10.49$

Current Price

10.49$

Potential

-0.00%

Expected Cash-Flows