-3.30%
-3.05%
-23.95%
-44.62%
-50.39%
-53.48%
-60.23%
AI Spotlight on VRA
Company Description
Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts.It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida.The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags.
It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services.The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana.As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores.
The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca.It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements.Vera Bradley, Inc.
was incorporated in 1982 and is headquartered in Roanoke, Indiana.
Market Data
| Last Price | 3.81 |
| Change Percentage | -3.30% |
| Open | 3.95 |
| Previous Close | 3.94 |
| Market Cap ( Millions) | 106 |
| Volume | 17495 |
| Year High | 8.32 |
| Year Low | 3.27 |
| M A 50 | 4.38 |
| M A 200 | 5.72 |
Financial Ratios
| FCF Yield | -15.24% |
| Dividend Yield | 0.00% |
| ROE | -7.01% |
| Debt / Equity | 42.25% |
| Net Debt / EBIDTA | 3454.65% |
| Price To Book | 0.47 |
| Price Earnings Ratio | -6.27 |
| Price To FCF | -6.56 |
| Price To sales | 0.26 |
| EV / EBITDA | 79.37 |
News
- Dec -30 - Fund 1 Sends Letter to Vera Bradley's Board of Directors Highlighting the Opportunity for Value-Enhancing Strategic Alternatives
- Dec -17 - Vera Bradley Worth A Flyer On Hopes Of Better Management Or Takeover
- Dec -11 - Vera Bradley, Inc. (VRA) Q3 2025 Earnings Call Transcript
- Dec -11 - Vera Bradley (VRA) Reports Q3 Loss, Lags Revenue Estimates
- Dec -11 - Vera Bradley Announces Third Quarter Fiscal Year 2025 Results
- Nov -27 - Vera Bradley, Inc. Announces Reporting Date for Third Quarter Fiscal Year 2025 Results
- Nov -01 - Vera Bradley Announces Appointment of Ian Bickley to the Board of Directors
- Oct -11 - Vera Bradley Announces Adoption of Limited Duration Shareholder Rights Plan
- Sep -17 - Vera Bradley Is Too Risky: 2Q25 Was Challenging, And Does Not Even Include Its Criticized Rebranding
- Sep -16 - Vera Bradley Foundation for Breast Cancer Raises $1,601,830 for Breast Cancer Research
- Sep -11 - Vera Bradley, Inc. (VRA) Q2 2025 Earnings Call Transcript
- Sep -11 - Vera Bradley (VRA) Misses Q2 Earnings and Revenue Estimates
- Sep -11 - Vera Bradley Announces Second Quarter Fiscal Year 2025 Results
- Aug -27 - Vera Bradley Launches Limited-Edition Collection in Collaboration With Urban Outfitters
- Jun -12 - Crude Oil Moves Higher; Vera Bradley Shares Slide
- Jun -12 - Vera Bradley (VRA) Reports Q1 Loss, Misses Revenue Estimates
- Jun -12 - Vera Bradley Announces First Quarter Fiscal Year 2025 Results
- Jun -11 - Vera Bradley: A Risky Turnaround Play
- Jun -10 - Vera Bradley, Inc. to Present at SHARE Series Event
- May -28 - Vera Bradley, Inc. to Present at Water Tower Research's Inaugural Consumer Products Virtual Investor Conference
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Vera Bradley Direct
Expected Growth : 4.83 %
What the company do ?
Vera Bradley Direct is a direct-to-consumer sales channel offering exclusive products and personalized experiences from Vera Bradley, Inc.
Why we expect these perspectives ?
Vera Bradley Direct's 4.83% growth is driven by increasing online presence, strategic marketing efforts, and expanding product offerings. The brand's strong e-commerce platform, loyalty program, and targeted promotions contribute to higher sales. Additionally, the company's focus on digital marketing, social media engagement, and influencer partnerships enhance brand awareness, attracting new customers and driving revenue growth.
Segment n°2 -> Pure Vida
Expected Growth : 9.9 %
What the company do ?
Pure Vida is a sustainable, eco-friendly brand from Vera Bradley, Inc., offering stylish, recycled, and recyclable bags and accessories.
Why we expect these perspectives ?
Pure Vida's 9.9% growth is driven by increasing demand for stylish, functional, and affordable jewelry. Strong brand recognition, effective social media marketing, and strategic partnerships contribute to its success. Additionally, the brand's focus on empowering women and donating a portion of proceeds to charitable causes resonates with consumers, fostering loyalty and driving sales.
Segment n°3 -> Vera Bradley Indirect
Expected Growth : 4.83 %
What the company do ?
Vera Bradley Indirect is a wholesale business segment of Vera Bradley, Inc. that sells its products to various retailers, such as department stores and specialty retailers.
Why we expect these perspectives ?
Vera Bradley Indirect's 4.83% growth is driven by increasing online sales, expanded product offerings, and strategic partnerships. The brand's strong e-commerce platform and social media presence have enhanced customer engagement, while new product categories, such as pet accessories, have attracted a broader customer base.
Vera Bradley, Inc. Products
| Product Range | What is it ? |
|---|---|
| Bags | Vera Bradley offers a wide range of stylish and functional bags, including totes, backpacks, crossbody bags, and more, designed to fit various lifestyles and preferences. |
| Accessories | Vera Bradley's accessories collection includes wallets, phone cases, keychains, and more, designed to complement their iconic bags and add a touch of personality to any outfit. |
| Travel | Vera Bradley's travel collection features durable and stylish luggage, travel bags, and packing accessories designed to make traveling easier and more enjoyable. |
| Home and Campus | Vera Bradley's home and campus collection includes decorative items, storage solutions, and organizational tools designed to add a touch of personality to any room. |
Vera Bradley, Inc.'s Porter Forces
Threat Of Substitutes
Vera Bradley's products are moderately substitutable, as customers can opt for other brands or alternatives. However, the company's strong brand reputation and loyal customer base mitigate this threat.
Bargaining Power Of Customers
Vera Bradley's customers have relatively low bargaining power due to the company's strong brand reputation and loyal customer base. Customers are willing to pay a premium for the company's high-quality products.
Bargaining Power Of Suppliers
Vera Bradley's suppliers have moderate bargaining power due to the company's dependence on a few key suppliers. However, the company's strong relationships with suppliers and its ability to negotiate prices mitigate this threat.
Threat Of New Entrants
The threat of new entrants is low due to the high barriers to entry in the industry, including the need for significant capital investment and the difficulty of replicating Vera Bradley's strong brand reputation.
Intensity Of Rivalry
The intensity of rivalry in the industry is high due to the presence of several established competitors. Vera Bradley faces intense competition from other brands, which can lead to pricing pressure and decreased market share.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 23.76% |
| Debt Cost | 3.95% |
| Equity Weight | 76.24% |
| Equity Cost | 13.34% |
| WACC | 11.11% |
| Leverage | 31.16% |
Vera Bradley, Inc. : Quality Control
Vera Bradley, Inc. passed 5 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| CAL | Caleres, Inc. engages in the retail and wholesale of footwear in the United States, Canada, China, and Guam. It operates through Famous Footwear and Brand Portfolio segments. The company offers … |
| RCKY | Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United … |
| WWW | Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin … |
| WEYS | Weyco Group, Inc. designs and distributes footwear for men, women, and children. It operates through two segments, North American Wholesale Operations and North American Retail Operations. The company offers mid-priced … |
| HOFT | Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture. The company's Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Weyco
A-Score
1-Year Total Return ->
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Hooker Furnishings
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Wolverine World Wide
A-Score
1-Year Total Return ->
4
Rocky Brands
A-Score
1-Year Total Return ->
5
Caleres
A-Score
1-Year Total Return ->
6
