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1. Company Snapshot

1.a. Company Description

Whirlpool Corporation manufactures and markets home appliances and related products.It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia.The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers.


It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands.The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers.Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

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1.b. Last Insights on WHR

Whirlpool Corporation's recent performance has been influenced by several factors. Despite a Q4 earnings miss and cautious outlook, the company's long-term prospects remain intact. The stock has broken out above its 50-day moving average, indicating a short-term bullish trend. Management is focusing on margin and cash flow improvement in 2026 through pricing normalization, new products, and cost actions. Additionally, the company is navigating challenges such as tariffs, housing-market weakness, and a promotional US environment. Advisors Asset Management Inc. and Federated Hermes Inc. have recently increased their stakes in the company.

1.c. Company Highlights

2. Whirlpool's 2025 Earnings: A Resilient Performance Amidst Challenges

Whirlpool Corporation reported a resilient financial performance in 2025, with global organic revenues essentially flat despite the challenges posed by tariffs and a slow housing market. The operating margin was slightly below 5%, primarily due to the intense promotional environment in North America. The company's earnings per share (EPS) came in at $1.1, below analyst estimates of $1.54. Free cash flow was $78 million, impacted by the timing of tariff payments and higher inventory.

Publication Date: Feb -10

📋 Highlights

Revenue Growth and Margin Performance

The company's revenue growth was muted, with global organic revenues essentially flat. However, the company expects a less promotional environment in 2026, with industry pricing changes and a record number of new product launches driving margin expansion in North America. The operating margin is expected to expand by 80 to 110 basis points, with an ongoing EBIT margin of approximately 5.5 to 5.8%.

Cash Flow and Capital Allocation

Whirlpool generated $78 million of free cash flow in 2025, with expectations to deliver $400 to $500 million or approximately 3% of net sales in 2026. The company will continue to invest in product innovation, digital transformation, and cost efficiency projects, with approximately $400 million of capital expenditure expected in 2026. The company's capital allocation priorities include debt reduction and returning cash to shareholders through a healthy dividend.

Valuation and Outlook

With a P/E Ratio of 15.44 and an EV/EBITDA of 10.13, Whirlpool's valuation appears reasonable. The company's Dividend Yield is 6.03%, providing a relatively attractive return for income investors. As the company navigates the challenges of a slow housing market and tariffs, its focus on new product launches, cost savings, and debt reduction is expected to drive growth and improve margins. As Marc Bitzer noted, "Our number one priority continues to be debt paydown, and we will focus on cash and working capital to achieve $400 million to $500 million in free cash flow in 2026."

Growth Prospects

Whirlpool expects revenue growth of approximately 5% on a like-for-like basis in 2026, driven by new product launches and a less promotional environment. The company's focus on product innovation, digital transformation, and cost efficiency is expected to drive growth and improve margins. Analysts estimate revenue growth at 3.6% for next year, indicating a moderate pace of expansion.

3. NewsRoom

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Brokerages Set Whirlpool Corporation (NYSE:WHR) Target Price at $85.43

Feb -13

Source: defenseworld.net

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JENNAIR AMPLIFIES DESIGN FREEDOM AT KBIS: UNVEILS POLAR OPPOSITE KITCHEN DESIGNS AND DOUBLES-DOWN ON INDUCTION

Feb -12

Source: prnewswire.com

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No More Countertop Ice Makers: Whirlpool Brand Launches Industry First Refrigerator with Integrated Nugget Ice Maker

Feb -09

Source: prnewswire.com

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Whirlpool Corporation Named One of America's Most Iconic Companies by TIME

Feb -04

Source: prnewswire.com

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Maytag Delivers Unmatched Performance and Powerful Appliances at KBIS 2026

Feb -02

Source: prnewswire.com

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Whirlpool (WHR) Recently Broke Out Above the 50-Day Moving Average

Feb -02

Source: zacks.com

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Whirlpool: Near-Term Pain, Long-Term Gain—Is Now the Time?

Jan -30

Source: marketbeat.com

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Whirlpool Q4 Earnings Call Highlights

Jan -30

Source: defenseworld.net

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.95%)

6. Segments

Refrigeration

Expected Growth: 4.78%

Whirlpool's refrigeration segment growth of 4.78% is driven by increasing demand for energy-efficient and smart appliances, particularly in emerging markets. Additionally, the company's focus on innovation, such as its 6th Sense Live technology, and strategic partnerships have contributed to the growth. Furthermore, the rising trend of home renovation and remodeling has also boosted sales.

Laundry

Expected Growth: 5.15%

Whirlpool's Laundry segment growth of 5.15% is driven by increasing demand for energy-efficient and smart appliances, particularly in emerging markets. Additionally, the company's focus on product innovation, such as its 6th Sense technology, and strategic pricing strategies have contributed to the growth. Furthermore, the rising trend of urbanization and increasing disposable incomes have led to higher demand for laundry appliances.

Cooking

Expected Growth: 5.1%

Whirlpool's 5.1% growth in cooking segment is driven by increasing demand for smart and connected appliances, rising middle-class consumers in emerging markets, and a shift towards premium products with advanced features. Additionally, the company's focus on innovation, brand revitalization, and strategic acquisitions have contributed to its growth momentum.

Dishwashing

Expected Growth: 4.78%

Whirlpool's dishwashing segment growth of 4.78% is driven by increasing consumer preference for convenient and hygienic kitchen solutions, rising demand for energy-efficient appliances, and strategic product innovations such as quiet operation and advanced cleaning technologies.

Spare Parts and Warranties

Expected Growth: 4.65%

Whirlpool's Spare Parts and Warranties segment growth of 4.65% is driven by increasing demand for replacement parts, extended warranty sales, and a growing installed base of appliances. Additionally, the company's focus on digital transformation, e-commerce expansion, and strategic partnerships contribute to the segment's growth.

Other

Expected Growth: 4.65%

Whirlpool's 4.65% growth in 'Other' segment is driven by increasing demand for its premium and innovative products, expansion in emerging markets, and strategic partnerships. Additionally, the company's focus on cost savings initiatives, operational efficiencies, and investments in digital capabilities have contributed to this growth.

7. Detailed Products

Refrigerators

Whirlpool Corporation offers a wide range of refrigerators, including French door, side-by-side, top-freezer, and bottom-freezer models, designed to provide ample storage and advanced features for optimal food preservation.

Washing Machines

Whirlpool Corporation's washing machines are designed to provide efficient and effective cleaning, with features such as high-efficiency wash systems, steam cleaning, and advanced sensors to detect fabric type and soil level.

Dryers

Whirlpool Corporation's dryers are designed to provide fast and efficient drying, with features such as moisture-sensing technology, steam refresh, and advanced fabric care.

Dishwashers

Whirlpool Corporation's dishwashers are designed to provide efficient and effective cleaning, with features such as sensor-activated wash cycles, steam cleaning, and quiet operation.

Ovens and Ranges

Whirlpool Corporation's ovens and ranges are designed to provide precise temperature control, even heating, and advanced cooking features such as convection cooking and slow cooking.

Microwaves

Whirlpool Corporation's microwaves are designed to provide fast and efficient reheating, with features such as sensor cooking, defrosting, and cooking presets.

Air Conditioners and Heaters

Whirlpool Corporation's air conditioners and heaters are designed to provide efficient and effective temperature control, with features such as energy-saving modes and advanced air filtration.

8. Whirlpool Corporation's Porter Forces

Forces Ranking

Threat Of Substitutes

Whirlpool Corporation faces moderate threat from substitutes, as consumers have limited alternatives to its home appliances. However, the rise of smart home devices and energy-efficient solutions may pose a threat to Whirlpool's traditional product offerings.

Bargaining Power Of Customers

Whirlpool Corporation has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's strong brand presence and wide distribution network limit customers' ability to negotiate prices.

Bargaining Power Of Suppliers

Whirlpool Corporation relies on a few large suppliers for components and raw materials. While the company has some bargaining power due to its scale, suppliers may still exert pressure on prices and delivery terms.

Threat Of New Entrants

The home appliance industry has high barriers to entry, including significant capital investments and regulatory hurdles. New entrants would need to invest heavily in manufacturing, marketing, and distribution to compete with Whirlpool Corporation.

Intensity Of Rivalry

The home appliance industry is highly competitive, with several established players vying for market share. Whirlpool Corporation faces intense competition from companies like LG, Samsung, and Bosch, which may lead to pricing pressures and advertising wars.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 76.85%
Debt Cost 5.14%
Equity Weight 23.15%
Equity Cost 11.47%
WACC 6.61%
Leverage 332.05%

11. Quality Control: Whirlpool Corporation passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Growth: 2.7

Quality: 3.8

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Momentum: 0.5

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Patrick Industries

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Yield: 3.0

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Quality: 5.6

Yield: 2.0

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Whirlpool

A-Score: 4.3/10

Value: 5.9

Growth: 1.8

Quality: 1.8

Yield: 10.0

Momentum: 1.5

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Growth: 3.7

Quality: 4.6

Yield: 0.0

Momentum: 3.0

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

88.69$

Current Price

88.69$

Potential

-0.00%

Expected Cash-Flows