Company Story
1941 - Foundation of the company by Max Kellenberger and his brothers in Sursee, Switzerland.
1950s - CALIDA starts producing ladies' underwear and becomes a leading manufacturer in Switzerland.
1960s - CALIDA expands its product range to include men's underwear and starts exporting to neighboring countries.
1970s - CALIDA introduces its first lingerie collection and starts selling its products in department stores.
1980s - CALIDA launches its first advertising campaign and starts sponsoring sports events.
1990s - CALIDA expands its business to Eastern Europe and introduces its first sleepwear collection.
2000s - CALIDA launches its online shop and starts selling its products in Asia.
2010s - CALIDA introduces its first sustainable collection and starts partnering with influencers and bloggers.
2017 - CALIDA Holding AG is listed on the SIX Swiss Exchange.
2020s - CALIDA launches its digital transformation and starts investing in e-commerce and digital marketing.