
AI Spotlight on MEKKO
Company Description
Marimekko Oyj, a lifestyle design company, designs, manufactures, markets, wholesales, and retails clothing, bags and accessories, and interior decoration products worldwide.The company offers various clothes, such as dresses, tops and tunics, coats and jackets, skirts, trousers, knits, and nightwear and loungewear for women, as well as unisex and kids clothing products.It also provides leather, canvas, shoulder, and handbags, as well as backpacks, purses, and wallets.
In addition, the company offers printed fabrics; kitchen and dining products, home decor products, bedding products, and bath and towel products; and accessories, including shoes, hats, scarves, socks, and umbrellas.Further, it is involved in licensing activities.As of March 21, 2022, the company operated a network of approximately 150 Marimekko stores.
It also sells its products through online stores.Marimekko Oyj was founded in 1951 and is headquartered in Helsinki, Finland.
Market Data
Last Price | 12.9 |
Change Percentage | -1.98% |
Open | 13.16 |
Previous Close | 13.16 |
Market Cap ( Millions) | 523 |
Volume | 26479 |
Year High | 16.02 |
Year Low | 11.02 |
M A 50 | 12.57 |
M A 200 | 12.87 |
Financial Ratios
FCF Yield | 5.12% |
Dividend Yield | 2.87% |
ROE | 35.71% |
Debt / Equity | 40.58% |
Net Debt / EBIDTA | -24.78% |
Price To Book | 6.94 |
Price Earnings Ratio | 21.51 |
Price To FCF | 19.55 |
Price To sales | 2.87 |
EV / EBITDA | 13.08 |
Business Breakdown
Expected Mid-Term Growth
Segment nΒ°1 -> Home
Expected Growth : 5 %
What the company do ?
Home from Marimekko Oyj refers to a range of modern, functional, and stylish home decor and furniture products, emphasizing simplicity and Nordic design.
Why we expect these perspectives ?
Marimekko Oyj's Home segment growth is driven by increasing demand for sustainable and eco-friendly home furnishings, expansion into new markets, and strategic partnerships with influencers and designers. Additionally, the company's focus on digitalization and e-commerce has improved customer experience, leading to higher sales and revenue growth.
Segment nΒ°2 -> Fashion
Expected Growth : 7 %
What the company do ?
Marimekko Oyj's fashion is known for bold prints, vibrant colors, and functional design, blending Scandinavian simplicity with modern style.
Why we expect these perspectives ?
Marimekko Oyj's 7% growth in Fashion is driven by increasing demand for sustainable and high-quality textiles, expansion into new markets, and strategic partnerships. The brand's strong online presence, innovative designs, and effective supply chain management also contribute to its growth. Additionally, the company's focus on digital marketing and social media engagement helps to attract a younger demographic, further fueling growth.
Segment nΒ°3 -> Bags and Accessories
Expected Growth : 5 %
What the company do ?
Marimekko Oyj's Bags and Accessories segment offers a wide range of high-quality, functional, and stylish bags, wallets, and other accessories.
Why we expect these perspectives ?
Marimekko Oyj's 5% growth in Bags and Accessories is driven by increasing demand for sustainable and eco-friendly products, expansion into new markets, and strategic partnerships. The brand's unique design aesthetic and high-quality materials also contribute to its appeal, while effective digital marketing and e-commerce strategies enhance customer engagement and conversion rates.
Marimekko Oyj Products
Product Range | What is it ? |
---|---|
Fabrics | Marimekko Oyj offers a wide range of high-quality fabrics, including cotton, linen, and wool, suitable for various textile applications. |
Home Textiles | Marimekko Oyj provides a variety of home textiles, such as bedding, towels, and kitchen textiles, featuring unique designs and patterns. |
Bags and Accessories | Marimekko Oyj designs and manufactures a range of bags, wallets, and other accessories, characterized by their bold prints and colors. |
Tableware | Marimekko Oyj offers a selection of tableware, including plates, bowls, cups, and cutlery, featuring iconic designs and patterns. |
Interior Decoration | Marimekko Oyj provides a range of interior decoration products, such as throw pillows, blankets, and wall hangings, featuring unique designs and patterns. |
Marimekko Oyj's Porter Forces
Threat Of Substitutes
Marimekko Oyj's products are moderately substitutable, as customers have some alternatives, but they are not perfect substitutes.
Bargaining Power Of Customers
Marimekko Oyj's customers have limited bargaining power due to the company's strong brand and limited alternatives.
Bargaining Power Of Suppliers
Marimekko Oyj's suppliers have moderate bargaining power, as the company relies on a few key suppliers, but has some flexibility in its supply chain.
Threat Of New Entrants
The threat of new entrants is high in Marimekko Oyj's industry, as the barriers to entry are relatively low, and new companies can easily enter the market.
Intensity Of Rivalry
The intensity of rivalry in Marimekko Oyj's industry is high, as there are many competitors, and the market is highly competitive.
Capital Structure
Value | |
---|---|
Debt Weight | 33.36% |
Debt Cost | 5.04% |
Equity Weight | 66.64% |
Equity Cost | 10.10% |
WACC | 8.41% |
Leverage | 50.06% |
Marimekko Oyj : Quality Control
Marimekko Oyj passed 7 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
Company | Rational |
---|---|
CALN.SW | CALIDA Holding AG engages in apparel business in France, Germany, Switzerland, other Europe, Asia, the United States, and internationally. The company operates through three segments: CALIDA, AUBADE, and LAFUMA MOBILIER. β¦ |
COA.L | Coats Group plc, together with its subsidiaries, manufactures and supplies industrial threads worldwide. The company provides apparel and footwear, and accessories threads for sport/athleisure, denim, women wear, menswear, children's wear, β¦ |
VAN.BR | Van de Velde NV, together with its subsidiaries, designs, develops, manufactures, and markets fashionable luxury lingerie and swimwear for women worldwide. It operates through two segments, Wholesale and Retail. The β¦ |
OVS.MI | OVS S.p.A. operates as a fashion retailer in Italy and internationally. The company operates through OVS and UPIM segments. Its products include men's wear, women's wear, children's wear, and infant's β¦ |
1AT.WA | Atal S.A. develops and sells residential building complexes in Poland. The company develops housing estates, and single and multi-family houses. It operates in Gliwice, Katowice, Cracow, Lodz, Wroclaw, Warsaw, Tricity, β¦ |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
π₯

Atal
A-Score
1-Year Total Return ->
π₯

Van de Velde
A-Score
1-Year Total Return ->
π₯

Marimekko
A-Score
1-Year Total Return ->
4

OVS
A-Score
1-Year Total Return ->
5

Coats
A-Score
1-Year Total Return ->
6
