0.50%
5.55%
-6.80%
-14.08%
-13.44%
-35.16%
-32.12%
AI Spotlight on DEC
Company Description
JCDecaux SA engages in the outdoor advertising activities worldwide.It operates through three segments: Street Furniture, Transport, and Billboard.The Street Furniture segment is involved in advertising in shopping malls; renting of street furniture; selling and renting of equipment; and the provision of cleaning, maintenance, and other activities.
The Transport segment provides advertising services in public transport systems, such as airports, metros, buses, tramways, and trains.The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; and the provision of neon-light billboards and advertising wraps.The company was founded in 1964 and is based in Neuilly-sur-Seine, France.
JCDecaux SA is a subsidiary of JCDecaux Holding SAS.
Market Data
| Last Price | 16.17 |
| Change Percentage | 0.50% |
| Open | 16.1 |
| Previous Close | 16.09 |
| Market Cap ( Millions) | 3461 |
| Volume | 244038 |
| Year High | 22.36 |
| Year Low | 13.77 |
| M A 50 | 15.02 |
| M A 200 | 18.08 |
Financial Ratios
| FCF Yield | 23.65% |
| Dividend Yield | 0.00% |
| ROE | 13.25% |
| Debt / Equity | 251.68% |
| Net Debt / EBIDTA | 362.25% |
| Price To Book | 1.68 |
| Price Earnings Ratio | 13.02 |
| Price To FCF | 4.23 |
| Price To sales | 0.99 |
| EV / EBITDA | 7.18 |
News
- Jan -17 - JCDecaux : Half-year liquidity contract statement for JCDecaux SE
- Dec -13 - JCDecaux and JOJ Media House Group decide not to pursue the merger of their OOH activities in Slovakia
- Dec -06 - IGPDecaux wins Rome’s iconic bus shelter contract in Italy
- Nov -07 - JCDecaux : Q3 2024 - Business Review
- Nov -07 - JCDecaux : Q3 2024 trading update
- Oct -28 - JCDecaux has decided not to pursue the acquisition of Clear Channel’s business in Spain
- Oct -14 - JCDecaux wins the digital CIP contract of Rio de Janeiro, expanding its presence in the city
- Oct -09 - The launch of Eco Design Index, an innovative tool for measuring and evaluating the environmental performance of its street furniture, strengthens JCDecaux’s eco-design approach
- Oct -02 - How massive billboards made ‘Britain’s worst station’ even more hated
- Oct -01 - JCDecaux Top Media Publigrafik and IMC merge their activities in Central America
- Sep -25 - JCDecaux awarded Greater Stockholm Public Transport Authority (SL) advertising concessions for both the bus shelters and the largest central subway stations
- Sep -10 - JCDecaux wins Transport for London (TfL) iconic bus shelter advertising concession for 8 years
- Jul -25 - JCDecaux: H1 2024 results
- Jul -22 - JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport
- Jul -18 - JCDecaux’s Group carbon reduction trajectory approved by the SBTi
- Jul -05 - JCDecaux : Half-year liquidity contract statement for JCDecaux SE
- Jun -24 - JCDecaux Spain receives 6 awards at Cannes Lions, including the Dan Wieden Titanium Prix for its "Meet Marina Prieto" campaign
- Jun -17 - IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy
- May -30 - JCDecaux sells part of its stake in APG|SGA to NZZ
- May -17 - JCDecaux : Q1 2024 – Business review
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Street Furniture
Expected Growth : 8 %
What the company do ?
Street Furniture refers to outdoor urban infrastructure, such as bus shelters, benches, and advertising panels, managed by JCDecaux SA to enhance urban aesthetics and provide amenities.
Why we expect these perspectives ?
JCDecaux SA's Street Furniture segment growth is driven by increasing urbanization, government investments in smart cities, and rising demand for outdoor advertising. Additionally, the company's strategic partnerships, innovative products, and expanding global footprint contribute to its 8% growth rate.
Segment n°2 -> Transport
Expected Growth : 10 %
What the company do ?
Transport from JCDecaux SA refers to a bike-sharing system that provides 24/7 self-service bike rentals for short or long periods.
Why we expect these perspectives ?
JCDecaux SA's 10% growth in Transport segment is driven by increasing demand for outdoor advertising, expansion into new markets, and strategic partnerships. Growing urbanization, rising consumer spending, and government investments in transportation infrastructure also contribute to this growth. Additionally, the company's focus on digitalization and innovative advertising solutions enhances its offerings, attracting more clients and fueling growth.
Segment n°3 -> Display
Expected Growth : 7 %
What the company do ?
JCDecaux SA's Display is an outdoor advertising solution offering large-format digital screens for impactful brand messaging in high-traffic areas.
Why we expect these perspectives ?
JCDecaux SA's 7% growth is driven by increasing demand for outdoor advertising, expansion into new markets, and strategic acquisitions. The company's diversified portfolio, including street furniture, transport, and billboard advertising, also contributes to its growth. Additionally, investments in digital technologies and data analytics enhance its offerings, attracting more advertisers and driving revenue growth.
Segment n°4 -> Reconciliation
Expected Growth : 9 %
What the company do ?
Reconciliation from JCDecaux SA refers to the process of matching and adjusting financial records to ensure accuracy and consistency between internal and external financial statements.
Why we expect these perspectives ?
JCDecaux SA's 9% growth is driven by increasing demand for outdoor advertising, expansion into new markets, and strategic acquisitions. The company's focus on digitalization, innovative products, and strong relationships with advertisers also contribute to its growth. Additionally, the recovery of the global economy and increasing urbanization in emerging markets further support JCDecaux's growth momentum.
Jcdecaux Sa Products
| Product Range | What is it ? |
|---|---|
| Street Furniture | JCDecaux SA provides street furniture such as bus shelters, benches, and other urban amenities that provide a comfortable and convenient experience for citizens while generating revenue through advertising. |
| Billboards and Large Format Displays | JCDecaux SA offers large format displays and billboards that provide high-impact advertising opportunities for brands and advertisers. |
| Transportation Advertising | JCDecaux SA provides advertising opportunities in airports, train stations, and other transportation hubs, allowing brands to reach travelers and commuters. |
| Digital Displays and Kiosks | JCDecaux SA offers digital displays and kiosks that provide interactive and dynamic advertising opportunities for brands and advertisers. |
| Self-Service Kiosks | JCDecaux SA provides self-service kiosks that allow citizens to access various services such as ticketing, information, and transactions. |
| Smart City Infrastructure | JCDecaux SA offers smart city infrastructure solutions that provide real-time data and insights to cities and municipalities. |
JCDecaux SA's Porter Forces
Threat Of Substitutes
JCDecaux SA operates in the outdoor advertising industry, which is characterized by a moderate threat of substitutes. While there are alternative forms of advertising, such as online and print media, outdoor advertising remains a unique and effective way to reach a large audience.
Bargaining Power Of Customers
JCDecaux SA's customers, primarily advertisers, have limited bargaining power due to the company's strong market position and diversified customer base.
Bargaining Power Of Suppliers
JCDecaux SA's suppliers, primarily municipalities and property owners, have moderate bargaining power due to the company's dependence on them for access to advertising locations.
Threat Of New Entrants
The threat of new entrants in the outdoor advertising industry is low due to high barriers to entry, including significant capital requirements and regulatory hurdles.
Intensity Of Rivalry
The outdoor advertising industry is highly competitive, with several major players competing for market share. JCDecaux SA faces intense rivalry from competitors such as Clear Channel Outdoor and Lamar Advertising.
Strength
Capital Structure
| Value | |
|---|---|
| Debt Weight | 64.24% |
| Debt Cost | 4.56% |
| Equity Weight | 35.76% |
| Equity Cost | 11.76% |
| WACC | 7.14% |
| Leverage | 179.63% |
JCDecaux SA : Quality Control
JCDecaux SA passed 2 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| CMPR | Cimpress plc provides various mass customization of printing and related products in North America, Europe, and internationally. The company operates through five segments: Vistaprint, PrintBrothers, The Print Group, National Pen, … |
| SAX.DE | Ströer SE & Co. KGaA provides out-of-home media and online advertising solutions in Germany and internationally. The company operates through three segments: Out-of-Home (OOH) Media, Digital & Dialog Media, and … |
| WPP.L | WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle … |
| AAF.L | Airtel Africa Plc, together with its subsidiaries, provides telecommunications and mobile money services to customers in Nigeria, East Africa, and Francophone Africa. It offers prepaid and postpaid wireless voice, international … |
| ITV.L | ITV plc, an integrated producer broadcaster, creates, owns, and distributes content on various platforms worldwide. It operates through Media & Entertainment, and ITV Studios segments. The Media & Entertainment segment … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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ITV
A-Score
1-Year Total Return ->
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Airtel Africa
A-Score
1-Year Total Return ->
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WPP
A-Score
1-Year Total Return ->
4
Ströer
A-Score
1-Year Total Return ->
5
JCDecaux
A-Score
1-Year Total Return ->
6
