-0.41%
-6.89%
-6.62%
8.17%
-0.26%
-34.37%
-19.05%
AI Spotlight on WPP
Company Description
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content.
The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services.WPP plc was founded in 1985 and is based in London, the United Kingdom.
Market Data
| Last Price | 773.4 |
| Change Percentage | -0.41% |
| Open | 776 |
| Previous Close | 776.6 |
| Market Cap ( Millions) | 8340 |
| Volume | 2105104 |
| Year High | 903 |
| Year Low | 678.8 |
| M A 50 | 809.63 |
| M A 200 | 780.3 |
Financial Ratios
| FCF Yield | 11.56% |
| Dividend Yield | 5.09% |
| ROE | 5.92% |
| Debt / Equity | 215.67% |
| Net Debt / EBIDTA | 596.26% |
| Price To Book | 2.38 |
| Price Earnings Ratio | 40.88 |
| Price To FCF | 8.65 |
| Price To sales | 0.56 |
| EV / EBITDA | 15.15 |
News
- Jan -30 - New Research from CMI Media Group Spotlights How Healthcare Brands Can Support Needs of Patients with Obesity
- Dec -06 - Why Is WPP plc (WPP) Among The Best Advertising Stocks to Buy According to Hedge Funds?
- Nov -20 - Is WPP plc (LON:WPP) Trading At A 33% Discount?
- Nov -04 - Whitecap Resources (TSX:WCP) Closes $400M Note Offering, Highlights Strong Financial Positioning
- Oct -29 - POCMA Appoints CMI Media Group Thought Leaders to Advisory Council and Committees
- Oct -29 - Institutional investors are WPP plc's (LON:WPP) biggest bettors and were rewarded after last week's UK£543m market cap gain
- Oct -24 - CMI Media Group Announces Appointment of AI Expert to Executive VP, Business Insights
- Oct -23 - WPP Third Quarter Trading Update
- Oct -23 - WPP Returns to Growth, Beating Expectations
- Sep -24 - At UK£7.64, Is It Time To Put WPP plc (LON:WPP) On Your Watch List?
- Aug -22 - WPP (LON:WPP) Has Affirmed Its Dividend Of £0.15
- Aug -09 - WPP First Half 2024 Earnings: EPS: UK£0.19 (vs UK£0.10 in 1H 2023)
- Aug -07 - WPP 2024 Interim Results
- Aug -07 - WPP Cuts Guidance on Uncertain Outlook
- Aug -05 - Novo’s Supply Crunch, Germany’s Pain: EMEA Earnings Week Ahead
- Aug -02 - Novo’s Supply Crunch, Germany’s Pain: EMEA Earnings Week Ahead
- Jul -30 - WPP Appoints Philip Jansen as Non-Executive Chair of the Board
- Jul -30 - WPP Names Former BT Group Head as Next Chair
- Jul -23 - Exploring Three UK Exchange Stocks Estimated To Be Up To 47.2% Below Intrinsic Value
- Jul -11 - VTEX and VML Power H Mart's Ecommerce, Enhancing the Digital Grocery Shopping Experience
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Global Integrated Agencies
Expected Growth : 4.73 %
What the company do ?
Global Integrated Agencies from WPP plc refers to a network of agencies offering advertising, media, and marketing services, including Ogilvy, JWT, and Mindshare.
Why we expect these perspectives ?
WPP plc's Global Integrated Agencies segment growth of 4.73% is driven by increasing demand for digital marketing services, expansion in emerging markets, and strategic acquisitions. Additionally, the company's focus on data-driven marketing, e-commerce, and content creation capabilities also contribute to its growth. Furthermore, WPP's ability to provide end-to-end solutions to clients, from creative development to media buying, enhances its competitive advantage.
Segment n°2 -> Public Relations
Expected Growth : 8.37 %
What the company do ?
WPP plc's Public Relations segment provides communications and public affairs services to help clients build and maintain their reputation and achieve their goals.
Why we expect these perspectives ?
WPP plc's Public Relations segment growth of 8.37% is driven by increasing demand for reputation management, crisis communications, and digital PR services. The rise of social media and influencer marketing has also boosted growth. Additionally, WPP's strategic acquisitions and investments in digital capabilities have enhanced its offerings, attracting new clients and expanding existing relationships.
Segment n°3 -> Specialist Agencies
Expected Growth : 4.78 %
What the company do ?
Specialist Agencies from WPP plc are expert-led businesses that provide specialized services in areas like marketing, advertising, and communications.
Why we expect these perspectives ?
WPP plc's Specialist Agencies segment growth of 4.78% is driven by increasing demand for digital marketing services, expansion into emerging markets, and strategic acquisitions. Additionally, the segment benefits from its diversified portfolio of agencies, which provides a competitive edge in the market. Furthermore, investments in data analytics and technology enable the segment to deliver innovative solutions to clients, driving revenue growth.
Wpp Plc Products
| Product Range | What is it ? |
|---|---|
| Advertising | WPP plc offers advertising services that help clients reach their target audience through various channels such as television, print, digital, and outdoor advertising. |
| Media Investment Management | WPP plc provides media investment management services that help clients plan, buy, and optimize their media spend across various channels. |
| Data Investment Management | WPP plc offers data investment management services that help clients collect, analyze, and activate their data to drive business outcomes. |
| Public Relations and Public Affairs | WPP plc provides public relations and public affairs services that help clients build and maintain a positive reputation and influence public policy. |
| Digital Transformation | WPP plc offers digital transformation services that help clients transform their businesses through digital marketing, commerce, and technology solutions. |
| Brand Consulting | WPP plc provides brand consulting services that help clients develop and implement brand strategies to drive business growth. |
| Health and Wellness | WPP plc offers health and wellness services that help clients communicate effectively with healthcare professionals and patients. |
| Digital Marketing | WPP plc provides digital marketing services that help clients create and execute digital marketing campaigns across various channels. |
WPP plc's Porter Forces
Threat Of Substitutes
WPP plc operates in a highly competitive industry, and there are many substitutes available to clients. However, the company's strong brand reputation and global presence help to mitigate the threat of substitutes.
Bargaining Power Of Customers
WPP plc's clients are largely multinational corporations and governments, which have limited bargaining power due to their reliance on the company's services.
Bargaining Power Of Suppliers
WPP plc relies on a network of suppliers, including freelance creatives and technology providers. While these suppliers have some bargaining power, the company's scale and global presence help to mitigate this threat.
Threat Of New Entrants
The advertising and marketing industry has high barriers to entry, including significant capital requirements and the need for specialized skills and expertise. This limits the threat of new entrants.
Intensity Of Rivalry
The advertising and marketing industry is highly competitive, with many established players competing for market share. WPP plc faces intense rivalry from companies such as Omnicom, Interpublic, and Publicis.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 66.11% |
| Debt Cost | 9.44% |
| Equity Weight | 33.89% |
| Equity Cost | 9.44% |
| WACC | 9.44% |
| Leverage | 195.03% |
WPP plc : Quality Control
WPP plc passed 2 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| PROX.BR | Proximus PLC provides digital services and communication solutions in Belgium and internationally. It operates through Domestic, International Carrier Services, and TeleSign segments. The company offers fixed and mobile telephony, internet, … |
| PSON.L | Pearson plc provides educational courseware, assessments, and services in the United Kingdom, the United States, Canada, the Asia Pacific, other European countries, and internationally. It operates through five segments: Assessment … |
| CMPR | Cimpress plc provides various mass customization of printing and related products in North America, Europe, and internationally. The company operates through five segments: Vistaprint, PrintBrothers, The Print Group, National Pen, … |
| SAX.DE | Ströer SE & Co. KGaA provides out-of-home media and online advertising solutions in Germany and internationally. The company operates through three segments: Out-of-Home (OOH) Media, Digital & Dialog Media, and … |
| DEC.PA | JCDecaux SA engages in the outdoor advertising activities worldwide. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment is involved in advertising in shopping malls; … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
🥇
Pearson
A-Score
1-Year Total Return ->
🥈
WPP
A-Score
1-Year Total Return ->
🥉
Proximus
A-Score
1-Year Total Return ->
4
Ströer
A-Score
1-Year Total Return ->
5
JCDecaux
A-Score
1-Year Total Return ->
6
