Company Story
1909 - French chemist Eugène Schueller develops the first hair dye, 'Auréale', marking the beginning of L'Oréal.
1920 - Schueller registers the company 'L'Oréal' and begins selling his hair dye products.
1950 - L'Oréal begins to expand internationally, opening subsidiaries in Europe and North Africa.
1963 - L'Oréal goes public with an initial public offering (IPO).
1970 - L'Oréal acquires the skincare brand, Vichy.
1973 - L'Oréal launches its first makeup line, 'Studio Line'.
1984 - L'Oréal acquires the cosmetics brand, Maybelline.
1996 - L'Oréal acquires the skincare brand, La Roche-Posay.
2006 - L'Oréal acquires the skincare brand, Sanoflore.
2014 - L'Oréal acquires the beauty brand, NYX Professional Makeup.
2018 - L'Oréal acquires the beauty brand, Logocos Naturkosmetik AG.