2.12%
-5.39%
-15.90%
-16.09%
-68.36%
-67.97%
-41.16%

Company Description

YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, Mainland Europe, and the Asia Pacific.It operates through three divisions: Data Products, Data Services, and Custom Research.The Data Products division offers syndicated data products, which are available to clients on a subscription basis.


The Data Services division provides clients with fast-turnaround services.The Custom Research division offers a range of quantitative and qualitative research services.The company is also involved in the software development and media production businesses, as well as provision of operations services.


YouGov plc was founded in 2000 and is headquartered in London, the United Kingdom.

Market Data

Last Price 386
Change Percentage 2.12%
Open 376
Previous Close 378
Market Cap ( Millions) 455
Volume 304260
Year High 1240
Year Low 348
M A 50 410.7
M A 200 527.34

Financial Ratios

FCF Yield 7.96%
Dividend Yield 2.33%
ROE -1.23%
Debt / Equity 130.35%
Net Debt / EBIDTA 401.95%
Price To Book 2.47
Price Earnings Ratio -196.39
Price To FCF 12.56
Price To sales 1.36
EV / EBITDA 15.09

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Custom Research

Expected Growth : 12 %

What the company do ?

Custom Research from YouGov plc offers tailored surveys and research solutions to help businesses and organizations gain actionable insights and make informed decisions.

Why we expect these perspectives ?

YouGov plc's 12% custom research growth driven by increasing demand for data-driven insights, expansion into new markets, and strategic partnerships. Growing need for businesses to understand consumer behavior and preferences, coupled with advancements in AI and machine learning, fuels demand for custom research solutions.

Segment nΒ°2 -> Data Products

Expected Growth : 18 %

What the company do ?

YouGov plc's Data Products provide actionable insights on consumer opinions, behaviors, and preferences, helping businesses inform their strategies and make data-driven decisions.

Why we expect these perspectives ?

YouGov plc's 18% growth in Data Products is driven by increasing demand for data-driven insights, expansion into new markets, and strategic partnerships. The company's ability to provide actionable consumer data and analytics has attracted new clients, while its investments in AI and machine learning have enhanced its product offerings, leading to higher revenue growth.

Segment nΒ°3 -> Data Services

Expected Growth : 10 %

What the company do ?

YouGov's Data Services provide actionable insights and analytics to businesses, helping them understand consumer behavior, preferences, and opinions.

Why we expect these perspectives ?

YouGov's 10% growth in Data Services is driven by increasing demand for data-driven insights, expansion into new markets, and strategic partnerships. Growing adoption of online surveys and analytics tools, coupled with the need for businesses to make data-informed decisions, fuels growth. Additionally, YouGov's expertise in providing actionable consumer data and its ability to integrate with existing systems contribute to its success.

Segment nΒ°4 -> Other Revenue, Eliminations and Unallocated Costs

Expected Growth : 8 %

What the company do ?

Other Revenue includes miscellaneous income, Eliminations remove inter-segment transactions, and Unallocated Costs are expenses not attributed to specific segments, as reported by YouGov plc.

Why we expect these perspectives ?

YouGov plc's 8% growth in Other Revenue is driven by increasing demand for data analytics and market research services. Eliminations are up due to higher inter-segment sales, while Unallocated Costs rise from investments in digital infrastructure and talent acquisition to support business expansion.

Yougov Plc Products

Product Range What is it ?
YouGov Omnibus A fast and cost-effective way to ask questions to a nationally representative sample of adults in the UK, US, and other countries.
YouGov Profiles A data tool that provides detailed, media-rich profiles of consumers, including their attitudes, behaviors, and preferences.
YouGov Reports In-depth reports that provide insights into public opinions, behaviors, and trends on various topics, including politics, finance, and technology.
YouGov Custom Research Tailored research solutions that help clients answer specific business questions, test concepts, or measure brand performance.
YouGov Data Solutions A range of data products that provide insights into consumer behavior, preferences, and attitudes, including data analytics and modeling.

YouGov plc's Porter Forces

YouGov plc's online survey and data analytics services are highly specialized, making it difficult for substitutes to emerge. However, the company's reliance on online surveys and data analytics makes it vulnerable to substitutes in the form of alternative data sources and methodologies.

YouGov plc's customers are primarily businesses and organizations that require customized data and analytics solutions. The company's strong brand reputation and specialized services reduce the bargaining power of customers.

YouGov plc's suppliers are primarily technology and infrastructure providers. The company's scale and global presence reduce its dependence on any single supplier, minimizing the bargaining power of suppliers.

The market for online surveys and data analytics is highly competitive, and new entrants may emerge with innovative technologies or methodologies. However, YouGov plc's strong brand reputation, global presence, and specialized services create barriers to entry for new entrants.

The market for online surveys and data analytics is highly competitive, with several established players competing for market share. YouGov plc faces intense competition from rivals such as Ipsos, Nielsen, and comScore, which may lead to pricing pressures and reduced market share.

Capital Structure

Value
Debt Weight 5.39%
Debt Cost 5.77%
Equity Weight 94.61%
Equity Cost 7.93%
WACC 7.82%
Leverage 5.70%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
ASCL.L Ascential plc provides specialist information, analytics, and e-commerce optimization platforms in the United Kingdom, rest of Europe, the United States, Canada, the Asia Pacific, the Middle East, Africa, and Latin …
NEXN Nexxen International Ltd. provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers …
FOUR.L 4imprint Group plc operates as a direct marketer of promotional products in North America, the United Kingdom, and Ireland. It offers pens, bags, drinkware, embroidered apparel, business gifts, fitness and …
SAA.L M&C Saatchi plc provides advertising and marketing services in the United Kingdom, Europe, the Middle East, Africa, Asia, Australia, and the Americas. It offers its services in the areas of …
SFOR.L S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
3.86$
Current Price
3.86$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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