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1. Company Snapshot

1.a. Company Description

dotdigital Group Plc provides intuitive software as a service (SaaS) and managed services to digital marketing professionals worldwide.The company offers Engagement Cloud, a SaaS-based omni-channel marketing automation platform that enables companies to create, test, and send data-driven automated campaigns and communications across channels, such as email, SMS, social, push, etc.dotdigital Group Plc was founded in 1999 and is headquartered in London, the United Kingdom.

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1.b. Last Insights on DOTD

The recent performance of dotdigital Group Plc has been impacted by the challenging UK market conditions. Despite strong financial performance with a 9.3% revenue growth in H1 2025, the company faces market headwinds due to weak trade data from China. The FTSE 100 index has been closing lower, highlighting global economic interdependencies. Additionally, the company's earnings per share (EPS) of £0.021 in H1 2025, although an improvement from £0.02 in H1 2024, may not be sufficient to offset these market pressures.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Are Investors Undervaluing dotdigital Group Plc (LON:DOTD) By 35%?

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Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m

Jun -26

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.00%)

6. Segments

Provision of Data-Driven Omni-Channel Marketing Automation

Expected Growth: None%

None

7. Detailed Products

dotmailer

A marketing automation platform that enables businesses to create, send, and track email campaigns, as well as automate workflows and personalize customer interactions.

dotdigital Engagement Cloud

A customer engagement platform that enables businesses to create personalized, omnichannel experiences for their customers across email, mobile, social media, and web.

dotdigital CMS

A content management system that enables businesses to create, manage, and optimize their website content, and integrate with other dotdigital products.

dotdigital Commerce

An ecommerce platform that enables businesses to create and manage online stores, and integrate with other dotdigital products.

dotdigital Insights

A data analytics platform that enables businesses to track, analyze, and optimize their customer data and behavior.

8. dotdigital Group Plc's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for dotdigital Group Plc is moderate, as there are alternative marketing automation platforms available in the market, but the company's strong brand presence and customer loyalty mitigate this threat to some extent.

Bargaining Power Of Customers

The bargaining power of customers is low, as dotdigital Group Plc has a diverse customer base and no single customer accounts for a significant portion of its revenue, reducing the bargaining power of customers.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low, as dotdigital Group Plc is not heavily dependent on a few suppliers, and the company has a diversified supply chain, reducing the bargaining power of suppliers.

Threat Of New Entrants

The threat of new entrants is high, as the marketing automation industry is attractive and has low barriers to entry, making it easier for new companies to enter the market and compete with dotdigital Group Plc.

Intensity Of Rivalry

The intensity of rivalry is high, as the marketing automation industry is highly competitive, with many established players competing for market share, and dotdigital Group Plc needs to continuously innovate and differentiate itself to maintain its market position.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 2.60%
Debt Cost 3.95%
Equity Weight 97.40%
Equity Cost 9.87%
WACC 9.72%
Leverage 2.67%

11. Quality Control: dotdigital Group Plc passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
dotdigital

A-Score: 4.5/10

Value: 5.5

Growth: 6.6

Quality: 8.4

Yield: 1.9

Momentum: 2.0

Volatility: 2.7

1-Year Total Return ->

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Stock-Card
Sidetrade

A-Score: 4.4/10

Value: 0.5

Growth: 8.0

Quality: 7.0

Yield: 0.0

Momentum: 7.0

Volatility: 4.0

1-Year Total Return ->

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Stock-Card
GB Group

A-Score: 4.2/10

Value: 4.3

Growth: 3.6

Quality: 6.3

Yield: 1.9

Momentum: 6.0

Volatility: 3.3

1-Year Total Return ->

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Lime Technologies

A-Score: 3.8/10

Value: 0.9

Growth: 8.2

Quality: 7.3

Yield: 1.2

Momentum: 3.0

Volatility: 2.0

1-Year Total Return ->

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Stock-Card
IQGeo

A-Score: 3.1/10

Value: 0.2

Growth: 7.8

Quality: 4.6

Yield: 0.0

Momentum: 4.0

Volatility: 2.0

1-Year Total Return ->

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Stock-Card
Trustpilot

A-Score: 3.0/10

Value: 0.7

Growth: 7.1

Quality: 4.4

Yield: 0.0

Momentum: 4.0

Volatility: 1.7

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.64$

Current Price

0.64$

Potential

-0.00%

Expected Cash-Flows