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1. Company Snapshot

1.a. Company Description

MotorK plc, together with its subsidiaries, provides software-as-a-service for the automotive retail industry in Europe, the Middle East, and Africa.The company offers a combination of automotive SaaS products and digital solutions to the digital lead generation, management, and nurturing process.It provides technology and software solutions for car manufacturers, dealers, and service centers.


The company offers WebSparK, a web platform for traffic acquisition and lead generation performance; LeadSparK, a CRM platform to support the activities of car dealerships and automotive manufacturers; and StockSparK, a stock management platform.It offers dealer websites, as well as CRM and life cycle management, vehicle management, traffic acquisition, and car configurator portal products.The company was incorporated in 2010 and is headquartered in Milan, Italy.

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1.b. Last Insights on MTRK

The recent 3-month performance of MotorK plc was negatively impacted by a series of events. The company's CARR for Q4 and FY 2024 were lower than expected, indicating a slowdown in revenue growth. Additionally, the company's financial calendar was updated, which may have caused some uncertainty among investors. Furthermore, the publication of the 2024 Annual Report and Accounts may have drawn attention to the company's financial performance, potentially highlighting areas of concern.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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MotorK Delivers Positive Q3 25 Cash EBITDA Ahead of Plan

Oct -23

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MotorK Drives Toward Profitability, Demonstrating Resilience Despite Market Challenges in H1 25

Jul -24

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MotorK Announces Strategic Changes in the Leadership Team

Jun -18

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (11.42%)

6. Segments

Software as a Service Platform

Expected Growth: 12%

MotorK plc's 12% growth in its Software as a Service (SaaS) platform is driven by increasing adoption of digital solutions in the automotive industry, rising demand for data analytics and artificial intelligence, expansion into new markets, and strategic partnerships with OEMs and dealerships, resulting in a scalable and recurring revenue stream.

Digital Marketing

Expected Growth: 10%

MotorK plc's 10% growth in Digital Marketing is driven by increasing online presence, rising demand for e-commerce solutions, and strategic partnerships. Additionally, investments in AI-powered marketing tools, expansion into new geographic markets, and a growing need for data-driven marketing strategies contribute to this growth.

Other

Expected Growth: 9%

MotorK plc's 9% growth is driven by increasing demand for electric vehicles, expansion into new markets, and strategic partnerships. Additionally, the company's focus on innovative technology, cost reduction initiatives, and effective supply chain management have contributed to its growth. Furthermore, government incentives for eco-friendly vehicles and rising consumer awareness of environmental issues have also boosted sales.

7. Detailed Products

MotorK Fleet Management

A comprehensive fleet management system that enables businesses to track, monitor, and manage their vehicle fleets in real-time.

MotorK Vehicle Inspection

A digital vehicle inspection tool that streamlines the inspection process, reducing errors and increasing efficiency.

MotorK Workshop Management

A workshop management system that helps garages and workshops to manage their operations, including job scheduling, inventory management, and customer communication.

MotorK Parts and Accessories

An e-commerce platform that provides access to a wide range of automotive parts and accessories from leading manufacturers.

MotorK Driver App

A mobile app that provides drivers with a range of tools and features to manage their vehicles, including vehicle tracking, maintenance reminders, and fuel logging.

8. MotorK plc's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for MotorK plc is medium due to the availability of alternative modes of transportation, such as buses and trains, which can be used as substitutes for cars.

Bargaining Power Of Customers

The bargaining power of customers for MotorK plc is low due to the lack of negotiating power of individual customers, and the high switching costs associated with changing car brands.

Bargaining Power Of Suppliers

The bargaining power of suppliers for MotorK plc is medium due to the presence of multiple suppliers of raw materials and components, which reduces the dependence on any one supplier.

Threat Of New Entrants

The threat of new entrants for MotorK plc is low due to the high barriers to entry, including the need for significant capital investment and the complexity of the automotive industry.

Intensity Of Rivalry

The intensity of rivalry for MotorK plc is high due to the presence of several established competitors, such as Toyota and Ford, which leads to a highly competitive market.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 20.56%
Debt Cost 3.95%
Equity Weight 79.44%
Equity Cost 2.81%
WACC 3.05%
Leverage 25.89%

11. Quality Control: MotorK plc passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Riskified

A-Score: 3.7/10

Value: 6.1

Growth: 5.6

Quality: 3.2

Yield: 0.0

Momentum: 5.0

Volatility: 2.3

1-Year Total Return ->

Stock-Card
WalkMe

A-Score: 3.1/10

Value: 4.2

Growth: 6.3

Quality: 3.5

Yield: 0.0

Momentum: 4.0

Volatility: 0.7

1-Year Total Return ->

Stock-Card
MotorK

A-Score: 3.0/10

Value: 4.2

Growth: 4.4

Quality: 3.4

Yield: 0.0

Momentum: 5.5

Volatility: 0.7

1-Year Total Return ->

Stock-Card
Big Technologies

A-Score: 3.0/10

Value: 6.0

Growth: 6.6

Quality: 3.9

Yield: 0.0

Momentum: 0.5

Volatility: 1.0

1-Year Total Return ->

Stock-Card
Beamr Imaging

A-Score: 2.9/10

Value: 6.8

Growth: 2.6

Quality: 4.5

Yield: 0.0

Momentum: 3.5

Volatility: 0.0

1-Year Total Return ->

Stock-Card
VTEX

A-Score: 2.8/10

Value: 1.5

Growth: 7.3

Quality: 6.5

Yield: 0.0

Momentum: 0.5

Volatility: 1.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

4.16$

Current Price

4.16$

Potential

-0.00%

Expected Cash-Flows