Download PDF

1. Company Snapshot

1.a. Company Description

Warpaint London PLC, together with its subsidiaries, provides color cosmetics.It operates through two segments, Branded and Close-Out.It provides supply chain management services; and operates as a wholesaler.


The company provides its products under the W7, Technic, Man'stuff, Body Collection, Vintage, Very Vegan, and Chit Chat brand names.Warpaint London PLC sells its products to retailers, distributors, and retail chains, as well as through online.The company operates in the United Kingdom, rest of Europe, Spain, Denmark, the United States, Australia, New Zealand, and internationally.


The company was founded in 1992 and is based in Iver, the United Kingdom.

Show Full description

1.b. Last Insights on W7L

Warpaint London PLC's recent performance was negatively impacted by the challenging UK market conditions, driven by weak trade data from China and declining commodity prices. The company's stock price has been affected by the broader market downturn, with the FTSE 100 index experiencing declines. Additionally, the company's growth prospects have been impacted by the ongoing global economic challenges, highlighting concerns over the resilience of consumer spending. Furthermore, the recent insider activity has been limited, with no notable buying or selling activity reported in the past quarter.

1.c. Company Highlights

2. Transcript Summary

Unfortunately this company is not part of our coverage yet. But as part of your subscription plan you can request it by clicking just below and we'll process.

Request Coverage

3. NewsRoom

Card image cap

UK Penny Stocks: 3 Picks With Market Caps Under £400M

Dec -04

Source:

Card image cap

Michelmersh Brick Holdings And 2 Other Promising UK Penny Stocks

Dec -03

Source:

Card image cap

Solid State Leads These 3 UK Penny Stocks To Consider

Dec -03

Source:

Card image cap

UK Penny Stocks To Watch In December 2025

Dec -02

Source:

Card image cap

3 Promising UK Penny Stocks With Market Caps Under £300M

Dec -02

Source:

Card image cap

UK Penny Stocks To Watch In December 2025

Dec -01

Source:

Card image cap

UK Penny Stocks With Potential: 3 Picks Under £600M Market Cap

Nov -28

Source:

Card image cap

UK Penny Stocks To Watch In November 2025

Nov -27

Source:

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.12%)

6. Segments

Own Brand

Expected Growth: 12.0%

Warpaint London PLC's Own Brand segment growth of 12.0% is driven by increasing demand for affordable, high-quality cosmetics, successful product launches, and effective marketing strategies. Additionally, the company's focus on e-commerce expansion, strong relationships with retailers, and efficient supply chain management have contributed to the segment's growth.

Close-out

Expected Growth: 14.0%

Warpaint London PLC's 14.0% growth is driven by increasing demand for its innovative, cruelty-free, and affordable beauty products. Expansion into new markets, strategic partnerships, and effective e-commerce strategies have contributed to the company's success. Additionally, the growing trend towards sustainability and veganism has boosted sales of Warpaint's eco-friendly offerings.

7. Detailed Products

W7 Makeup Products

A wide range of makeup products including foundation, eyeshadow, mascara, lipstick, and more.

Warpaint London Skincare

A variety of skincare products including moisturizers, cleansers, and serums designed to address specific skin concerns.

W7 Makeup Brushes

A collection of high-quality makeup brushes designed for precise application and blending.

Warpaint London Makeup Removers

Gentle and effective makeup removers for easy removal of makeup without stripping the skin of its natural oils.

W7 Makeup Palettes

A range of makeup palettes featuring eyeshadows, highlighters, and contour shades in various shades and finishes.

8. Warpaint London PLC's Porter Forces

Forces Ranking

Threat Of Substitutes

Warpaint London PLC operates in a competitive market with several established brands, but the threat of substitutes is moderate due to the company's strong brand recognition and customer loyalty.

Bargaining Power Of Customers

Warpaint London PLC's customers have a high bargaining power due to the availability of alternative products and the company's dependence on a few large retailers.

Bargaining Power Of Suppliers

Warpaint London PLC has a diverse supplier base, and the company's large scale of operations gives it bargaining power over its suppliers.

Threat Of New Entrants

The threat of new entrants is low due to the high barriers to entry in the cosmetics industry, including significant capital requirements and regulatory hurdles.

Intensity Of Rivalry

The cosmetics industry is highly competitive, with many established brands competing for market share, leading to a high intensity of rivalry.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 10.43%
Debt Cost 7.37%
Equity Weight 89.57%
Equity Cost 7.37%
WACC 7.37%
Leverage 11.64%

11. Quality Control: Warpaint London PLC passed 8 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Zinzino

A-Score: 5.6/10

Value: 3.9

Growth: 9.0

Quality: 7.4

Yield: 4.4

Momentum: 8.0

Volatility: 1.0

1-Year Total Return ->

View Full Report
Stock-Card
Duni

A-Score: 5.0/10

Value: 5.2

Growth: 5.3

Quality: 4.2

Yield: 4.4

Momentum: 3.5

Volatility: 7.7

1-Year Total Return ->

View Full Report
Stock-Card
Warpaint London

A-Score: 4.9/10

Value: 5.2

Growth: 8.2

Quality: 7.7

Yield: 7.5

Momentum: 0.0

Volatility: 0.7

1-Year Total Return ->

View Full Report
Stock-Card
Intercos

A-Score: 4.4/10

Value: 4.9

Growth: 7.2

Quality: 5.0

Yield: 1.9

Momentum: 1.0

Volatility: 6.7

1-Year Total Return ->

View Full Report
Stock-Card
PZ Cussons

A-Score: 4.0/10

Value: 6.9

Growth: 1.1

Quality: 2.7

Yield: 6.9

Momentum: 2.5

Volatility: 3.7

1-Year Total Return ->

View Full Report
Stock-Card
Ontex

A-Score: 3.6/10

Value: 9.3

Growth: 4.0

Quality: 2.0

Yield: 0.0

Momentum: 0.5

Volatility: 6.0

1-Year Total Return ->

View Full Report

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.07$

Current Price

2.07$

Potential

-0.00%

Expected Cash-Flows