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1. Company Snapshot

1.a. Company Description

Strix Group Plc designs, manufactures, and supplies kettle safety controls, and other components and devices worldwide.The company offers thermostatic controls, cordless interfaces, water jugs, and filters.It also provides water heating and temperature control, steam management, and water filtration devices.


The company offers its products primarily under the Aqua Optima, astrea, and HaloPure brands.It serves original equipment manufacturers, brands, and retailers.The company was formerly known as Steam Plc and changed its name to Strix Group Plc in July 2017.


Strix Group Plc was incorporated in 2017 and is headquartered in Isle of Man, the United Kingdom.

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1.b. Last Insights on KETL

Strix Group Plc's recent performance was negatively impacted by revenue declines, as highlighted in its Half Year 2025 earnings call. The company is navigating challenges, focusing on growth in key divisions and strategic debt management to enhance financial stability. Weak trade data from China and its impact on global economic conditions have also affected the UK market, where Strix operates. Amidst these challenges, the company's efforts to drive growth and stability are underway, with a focus on key divisions and debt management.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Calculating The Intrinsic Value Of Strix Group Plc (LON:KETL)

Nov -24

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Strix Group And 2 Additional UK Penny Stocks To Consider

Nov -07

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Retail investors account for 41% of Strix Group Plc's (LON:KETL) ownership, while institutions account for 36%

Oct -21

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Strix Group PLC (STU:SG9) (Half Year 2025) Earnings Call Highlights: Navigating Challenges with ...

Oct -03

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Discover UK Penny Stocks For September 2025

Sep -24

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UK Penny Stocks: 3 Picks With Market Caps Below £400M

Aug -22

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Strix Group And 2 UK Penny Stocks To Consider For Your Portfolio

Jul -21

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Is There An Opportunity With Strix Group Plc's (LON:KETL) 26% Undervaluation?

May -24

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.36%)

6. Segments

Strix Controls

Expected Growth: 6%

Strix Controls' 6% growth is driven by increasing demand for smart water management systems, expansion into new geographies, and strategic partnerships. The company's innovative products, such as its AquaOptimiser technology, are gaining traction in the market. Additionally, Strix's focus on research and development, as well as its strong brand reputation, are contributing to its growth momentum.

Premium Filtration Systems

Expected Growth: 8%

Strix Group Plc's Premium Filtration Systems' 8% growth is driven by increasing demand for clean water, stringent regulations, and rising adoption in emerging markets. Additionally, the company's innovative products, expanding distribution channels, and strategic partnerships contribute to its growth momentum.

Consumer Goods

Expected Growth: 5%

Strix Group Plc's 5% growth in Consumer Goods is driven by increasing demand for water filtration products, expansion into new geographies, and strategic partnerships. Additionally, the company's focus on innovation, premium product offerings, and cost savings initiatives contribute to its growth momentum.

7. Detailed Products

Power Conditioning

Strix Group Plc provides power conditioning products that ensure a stable and reliable power supply to critical systems, protecting against power outages and disturbances.

Power Distribution

Strix's power distribution products manage and distribute power efficiently, providing a safe and reliable connection to critical systems.

Uninterruptible Power Supply (UPS)

Strix's UPS products provide backup power during outages, ensuring continuous operation of critical systems.

Electrical Power Distribution Units (PDUs)

Strix's PDUs manage and distribute power to data center racks, providing real-time monitoring and control.

Rack Mounted Power Distribution

Strix's rack-mounted power distribution products provide a compact and efficient way to manage power distribution in data center racks.

Modular Data Centers

Strix's modular data centers provide a scalable and efficient way to deploy data center infrastructure, including power distribution and cooling.

8. Strix Group Plc's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Strix Group Plc is moderate due to the presence of alternative products in the market.

Bargaining Power Of Customers

The bargaining power of customers is low for Strix Group Plc due to the company's strong brand presence and customer loyalty.

Bargaining Power Of Suppliers

The bargaining power of suppliers is moderate for Strix Group Plc due to the presence of multiple suppliers in the market.

Threat Of New Entrants

The threat of new entrants is high for Strix Group Plc due to the low barriers to entry in the industry.

Intensity Of Rivalry

The intensity of rivalry is high for Strix Group Plc due to the presence of several established players in the market.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 72.30%
Debt Cost 6.94%
Equity Weight 27.70%
Equity Cost 6.94%
WACC 6.94%
Leverage 261.00%

11. Quality Control: Strix Group Plc passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Barco

A-Score: 5.8/10

Value: 6.7

Growth: 4.7

Quality: 6.4

Yield: 5.6

Momentum: 7.0

Volatility: 4.3

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Vaisala

A-Score: 4.9/10

Value: 4.4

Growth: 6.1

Quality: 6.8

Yield: 3.8

Momentum: 3.0

Volatility: 5.3

1-Year Total Return ->

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Incap

A-Score: 4.7/10

Value: 6.8

Growth: 8.6

Quality: 7.0

Yield: 0.0

Momentum: 4.0

Volatility: 2.0

1-Year Total Return ->

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Kitron

A-Score: 4.6/10

Value: 6.6

Growth: 1.9

Quality: 4.1

Yield: 2.5

Momentum: 10.0

Volatility: 2.7

1-Year Total Return ->

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NCAB

A-Score: 3.7/10

Value: 1.1

Growth: 7.2

Quality: 5.6

Yield: 5.0

Momentum: 2.0

Volatility: 1.0

1-Year Total Return ->

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Strix

A-Score: 3.2/10

Value: 8.6

Growth: 2.7

Quality: 3.0

Yield: 3.1

Momentum: 0.0

Volatility: 1.7

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.36$

Current Price

0.36$

Potential

-0.00%

Expected Cash-Flows