Company Story
1872 - Giovanni Battista Pirelli founded Pirelli & C. in Milan, Italy
1890 - Pirelli began producing bicycle tires
1907 - Pirelli started producing car tires
1920 - Pirelli became a joint-stock company
1940 - Pirelli's production was interrupted by World War II
1950 - Pirelli resumed production and began exporting tires
1960 - Pirelli introduced the first radial tire, the Cinturato
1970 - Pirelli became a global company with international expansion
1980 - Pirelli introduced the P6000, a high-performance tire
1990 - Pirelli became a leader in the development of eco-friendly tires
2000 - Pirelli launched the P Zero, a high-performance tire
2010 - Pirelli became the sole supplier of tires to the Formula One World Championship