Juventus Football Club S.p.A. (JUVE.MI) | Investment Case

1. Company Snapshot

1.a. Company Description

Juventus Football Club S.p.A. operates as a professional football club in Italy.The company participates in national and international football competitions, as well as organizes matches.It is also involved in licensing television and media rights; sponsorship activities; direct retail, e-commerce, and brand licensing for the creation of products, as well as the marketing of additional services to fans; management of players' registration rights; sale of advertising space; and operation of a stadium and museum.

Juventus Football Club S.p.A. was founded in 1897 and is headquartered in Turin, Italy.Juventus Football Club S.p.A. is a subsidiary of EXOR N.V.

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1.b. Last Insights on JUVE

Juventus Football Club S.p.A.'s recent performance has been impacted by governance concerns, with Tether, the second-largest shareholder, facing challenges in securing a board seat. The stablecoin giant will propose its candidates for the club's board on November 7. Additionally, the football club's brand value and revenue growth may be threatened by intensifying competition, as Manchester United's stock performance lags behind European rivals. These developments may weigh on investor sentiment, particularly in light of the club's volatile performance over the past year.

1.c. Company Highlights

Last Price	2.28
Change Percentage	0.88%
Open	2.28
Previous Close	2.26
Market Cap ( Millions)	864
Volume	724339
Year High	3.56
Year Low	2.26
M A 50	2.63
M A 200	2.93

FCF Yield	18.88%
Dividend Yield	0.00%
ROE	-165.39%
Debt / Equity	2563.07%
Net Debt / EBIDTA	443.39%
Price To Book	64.57
Price Earnings Ratio	-14.7
Price To FCF	5.3
Price To sales	1.77
EV / EBITDA	17.09

2. Transcript Summary

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3. NewsRoom

Tether Plans to Propose Candidates for Soccer Club Juventus Board Seat: Reuters

Oct -07

Source:

Tether Rejected Twice To Get on Juventus’ Board — Will It Succeed This Time

Oct -07

Source:

Manchester United losing to European rivals off the pitch in football stock rankings

Sep -19

Source:

What Do Juventus Shares Offer Investors After a Year of Volatility in 2025?

Sep -15

Source:

Tether Boosts Stake in Juventus to Over 10%

Apr -24

Source:

Fan Tokens Surge Following Tether’s Juventus FC Investment

Feb -14

Source:

Tether Says it Bought a Stake in Juventus Football Club

Feb -14

Source:

USDT Issuer Tether Acquires Stake in Football Club Juventus

Feb -14

Source:

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.90%)

6. Segments

Radio and Television Rights and Media

Expected Growth: 4.5%

Increased broadcasting deals, rising popularity of Serie A, and Juventus' consistent top-tier performance drive 4.5% growth in Radio and Television Rights and Media. Expanding international fan base, strategic partnerships, and enhanced digital content offerings also contribute to this growth.

Sponsorships and Advertising

Expected Growth: 10.5%

Juventus' 10.5% growth in Sponsorships and Advertising is driven by increased brand visibility through successful UEFA Champions League campaigns, strategic partnerships with global brands, and a strong social media presence. The club's large fan base, iconic jersey, and high-profile players like Cristiano Ronaldo also contribute to its attractiveness to sponsors.

Players' Rights

Expected Growth: 10.27%

The 10.27% growth in Players' Rights from Juventus Football Club S.p.A. is driven by strategic player acquisitions, successful team performance, and increased brand visibility. Additionally, the club's strong youth academy and scouting network contribute to the growth, as well as the increasing popularity of the Serie A league and the UEFA Champions League.

Races

Expected Growth: 4.65%

Juventus FC's 4.65% growth is driven by increasing brand popularity, successful player transfers, and strategic sponsorships. The club's strong performance in European competitions, such as the Champions League, has boosted revenue from broadcasting rights and merchandise sales. Additionally, the club's growing presence in Asia and the Americas has expanded its fan base, leading to higher ticket sales and commercial revenue.

Other

Expected Growth: 10.5%

Juventus' 10.5% growth in 'Other' segment is driven by increasing revenue from hospitality and stadium tours, as well as growing demand for the club's merchandise and licensing. Additionally, the club's strong brand and global fan base contribute to the growth, along with strategic partnerships and sponsorships.

Products and Licenses

Expected Growth: 10.5%

Strong brand recognition, increasing global fan base, and strategic partnerships drive growth in Juventus' products and licenses segment. The club's successful on-field performances, including 9 consecutive Italian league titles, have boosted merchandise sales and licensing agreements. Additionally, the club's digital transformation efforts, including e-commerce platform enhancements, have improved accessibility and convenience for fans, contributing to the 10.5% growth.

7. Detailed Products

Match Tickets

Tickets to watch Juventus FC live matches at the Allianz Stadium

Jerseys and Apparel

Official Juventus FC jerseys, shirts, pants, and other clothing items

Stadium Tours

Guided tours of the Allianz Stadium, including the locker rooms, dugouts, and press conference areas

Museum Visits

Visit the Juventus Museum to explore the history and trophies of the club

Sponsorship and Partnerships

Partner with Juventus FC to increase brand visibility and reach a global audience

Hospitality Packages

VIP experiences, including luxury suites and fine dining, at Juventus FC matches

Youth Development Programs

Training programs and camps for young players to develop their skills

Merchandise

Official Juventus FC merchandise, including souvenirs, accessories, and collectibles

8. Juventus Football Club S.p.A.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Juventus Football Club S.p.A. is medium, as while there are alternative forms of entertainment, football has a strong following and loyal fan base.

Bargaining Power Of Customers

The bargaining power of customers for Juventus Football Club S.p.A. is low, as individual customers have limited influence over the club's operations and pricing.

Bargaining Power Of Suppliers

The bargaining power of suppliers for Juventus Football Club S.p.A. is medium, as while the club has some negotiating power, suppliers of goods and services may still have some influence.

Threat Of New Entrants

The threat of new entrants for Juventus Football Club S.p.A. is low, as entering the top-tier football league requires significant investment and meeting strict criteria.

Intensity Of Rivalry

The intensity of rivalry for Juventus Football Club S.p.A. is high, as the club operates in a highly competitive league with several strong teams vying for top positions.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

	Value
Debt Weight	90.22%
Debt Cost	5.25%
Equity Weight	9.78%
Equity Cost	7.49%
WACC	5.47%
Leverage	923.00%

11. Quality Control: Juventus Football Club S.p.A. passed 1 out of 9 key points

Strong Liquidity

Low Deb

Strong Interest Coverage

Healthy Cash Flow

Operating Efficiency

Strong Return On Equity

Consistent Revenue Growth

Consistent Operating Cash Flow Growth

Margin Improvement

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Cyfrowy Polsat

A-Score: 5.3/10

Value: 8.4

Growth: 4.9

Quality: 3.4

Yield: 2.5

Momentum: 7.5

Volatility: 5.3

1-Year Total Return ->

Prisa

A-Score: 4.4/10

Value: 8.9

Growth: 3.0

Quality: 4.3

Yield: 0.0

Momentum: 6.0

Volatility: 4.3

1-Year Total Return ->

Brera Holdings

A-Score: 4.0/10

Value: 6.0

Growth: 3.3

Quality: 4.6

Yield: 0.0

Momentum: 10.0

Volatility: 0.0

1-Year Total Return ->

Time Out

A-Score: 3.3/10

Value: 7.9

Growth: 6.3

Quality: 1.6

Yield: 0.0

Momentum: 0.0

Volatility: 4.0

1-Year Total Return ->

Juventus FC

A-Score: 3.3/10

Value: 4.8

Growth: 3.9

Quality: 1.9

Yield: 0.0

Momentum: 6.0

Volatility: 3.0

1-Year Total Return ->

Anghami

A-Score: 2.7/10

Value: 10.0

Growth: 2.8

Quality: 3.6

Yield: 0.0

Momentum: 0.0

Volatility: 0.0

1-Year Total Return ->

Peers Metrics

12.e Scoring ^Insights

12.f DCF ^BETA

Parameters

Short Term Growth

-6.32%

Short term Time

10.0

Long-Term Growth

2.00%

WACC

5.47%

Juventus Football Club S.p.A. - IT0005572778

1. Company Snapshot

1.a. Company Description

1.b. Last Insights on JUVE

1.c. Company Highlights

Lower Quality

Weak Momentum

Lower Yield

Average Quality

Medium Volatility

Average Yield

Lower Growth

Strong Momentum

More Volatile

Expensive

2. Transcript Summary

3. NewsRoom

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.90%)

6. Segments

Radio and Television Rights and Media

Expected Growth: 4.5%

Sponsorships and Advertising

Expected Growth: 10.5%

Players' Rights

Expected Growth: 10.27%

Races

Expected Growth: 4.65%

Other

Expected Growth: 10.5%

Products and Licenses

Expected Growth: 10.5%

7. Detailed Products

Match Tickets

Jerseys and Apparel

Stadium Tours

Museum Visits

Sponsorship and Partnerships

Hospitality Packages

Youth Development Programs

Merchandise

8. Juventus Football Club S.p.A.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Bargaining Power Of Customers

Bargaining Power Of Suppliers

Threat Of New Entrants

Intensity Of Rivalry

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

11. Quality Control: Juventus Football Club S.p.A. passed 1 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.28$

Current Price

2.28$

Potential

-0.00%

Expected Cash-Flows

12.e Scoring ^Insights

12.f DCF ^BETA