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1. Company Snapshot

1.a. Company Description

Polaris Media ASA operates as a digital media company in Norway and Sweden.The company provides digital advertising services.It also prints corporate and external newspapers, including editorial vouchers, advertising vouchers and newspapers, civil prints, and other magazines/vouchers.


In addition, the company distributes newspapers, as well as parcels, mails, and food deliveries.The company is headquartered in Trondheim, Norway.

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1.b. Last Insights on POL

Polaris Media ASA's recent struggles can be attributed to the challenging market conditions, with smaller-cap indexes underperforming amidst economic uncertainty and interest rate forecasts. The company's fundamentals may be impacted by the cautious Federal Reserve commentary, which could affect its growth prospects. Additionally, Polaris Media's recent earnings release may have fallen short of expectations, contributing to the negative sentiment.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.98%)

6. Segments

Mediehus Norway

Expected Growth: 8%

Mediehus Norway's 8% growth is driven by increasing demand for digital media, strategic acquisitions, and cost optimization. The segment benefits from Polaris Media ASA's diversified revenue streams, including advertising, subscription, and e-commerce. Additionally, investments in digital transformation, such as online publishing and data analytics, have improved operational efficiency and enhanced customer engagement.

Mediehus Sweden

Expected Growth: 7%

Mediehus Sweden's 7% growth is driven by increasing demand for digital media, strategic acquisitions, and cost synergies. The segment benefits from Polaris Media ASA's diversified revenue streams, including advertising, subscription, and e-commerce. Additionally, investments in digital transformation and data analytics enhance operational efficiency, contributing to the growth momentum.

Elimination

Expected Growth: 0%

Elimination from Polaris Media ASA indicates stagnant growth. Key drivers include lack of innovation, ineffective cost management, and failure to adapt to changing market conditions, leading to a decline in revenue and profitability.

Pressure (Norway)

Expected Growth: 10%

Polaris Media ASA's Pressure (Norway) segment growth is driven by increasing demand for digital advertising, rising online news consumption, and strategic partnerships. Additionally, the company's focus on cost optimization, investments in digital infrastructure, and expansion into new markets contribute to its 10% growth.

Distribution Sweden

Expected Growth: 8%

Polaris Media ASA's Distribution Sweden segment growth of 8% is driven by increasing demand for digital media, strategic partnerships, and expansion into new markets. Additionally, the segment benefits from a strong brand portfolio, efficient distribution networks, and a growing e-commerce presence, contributing to its robust growth.

Distribution Norway

Expected Growth: 9%

Polaris Media ASA's Distribution Norway segment growth of 9% is driven by increasing demand for digital media, strategic partnerships, and expansion into new markets. Additionally, the segment benefits from a strong brand portfolio, effective cost management, and investments in digital infrastructure, enabling it to capitalize on the growing Norwegian media market.

Other/Corporate Function

Expected Growth: 6%

Polaris Media ASA's Other/Corporate Function segment growth is driven by strategic investments in digital transformation, cost savings initiatives, and operational efficiencies. Additionally, the company's focus on innovation, expansion into new markets, and strategic partnerships contribute to its 6% growth rate.

7. Detailed Products

Digital Advertising

Polaris Media ASA offers digital advertising solutions, enabling businesses to reach their target audience through targeted online ads, including display, video, and mobile ads.

Content Creation

Polaris Media ASA provides high-quality content creation services, including video production, photography, and editorial content, to help businesses tell their stories.

Influencer Marketing

Polaris Media ASA connects businesses with social media influencers, enabling them to reach new audiences and build brand awareness through sponsored content.

Data Analytics

Polaris Media ASA offers data analytics services, providing businesses with insights into their online presence, audience engagement, and campaign performance.

Content Distribution

Polaris Media ASA distributes content across various platforms, including social media, blogs, and online publications, to reach a wider audience.

8. Polaris Media ASA's Porter Forces

Forces Ranking

Threat Of Substitutes

Polaris Media ASA operates in a niche market, and the threat of substitutes is moderate. While there are some alternatives, they are not as effective or efficient as Polaris Media's offerings.

Bargaining Power Of Customers

Polaris Media ASA's customers have limited bargaining power due to the company's specialized services and lack of substitutes.

Bargaining Power Of Suppliers

Polaris Media ASA's suppliers have some bargaining power due to the company's reliance on them for high-quality inputs. However, the company's strong relationships with suppliers mitigate this risk.

Threat Of New Entrants

The threat of new entrants is low due to the high barriers to entry in Polaris Media ASA's niche market, including the need for specialized expertise and high upfront costs.

Intensity Of Rivalry

The intensity of rivalry in Polaris Media ASA's market is high due to the presence of several established competitors, leading to a competitive pricing environment and high marketing expenses.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 18.84%
Debt Cost 6.52%
Equity Weight 81.16%
Equity Cost 7.18%
WACC 7.06%
Leverage 23.21%

11. Quality Control: Polaris Media ASA passed 2 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Alma Media

A-Score: 5.7/10

Value: 2.8

Growth: 4.6

Quality: 7.8

Yield: 6.2

Momentum: 8.0

Volatility: 5.0

1-Year Total Return ->

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TX Group

A-Score: 5.4/10

Value: 6.6

Growth: 2.6

Quality: 4.1

Yield: 4.4

Momentum: 9.0

Volatility: 6.0

1-Year Total Return ->

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Bloomsbury Publishing

A-Score: 5.0/10

Value: 6.0

Growth: 7.4

Quality: 7.0

Yield: 5.6

Momentum: 0.5

Volatility: 3.3

1-Year Total Return ->

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Storytel

A-Score: 4.6/10

Value: 4.1

Growth: 6.7

Quality: 6.7

Yield: 1.2

Momentum: 7.5

Volatility: 1.7

1-Year Total Return ->

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Stock-Card
Future

A-Score: 4.5/10

Value: 8.9

Growth: 7.3

Quality: 6.9

Yield: 0.6

Momentum: 1.0

Volatility: 2.3

1-Year Total Return ->

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Stock-Card
Polaris Media

A-Score: 4.2/10

Value: 5.6

Growth: 5.9

Quality: 5.0

Yield: 5.6

Momentum: 0.5

Volatility: 2.7

1-Year Total Return ->

View Full Report

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

50.5$

Current Price

50.5$

Potential

-0.00%

Expected Cash-Flows