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1. Company Snapshot

1.a. Company Description

Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland.It operates in two segments, Online and TV.The company operates praca.money.pl that provides job offers, guides, a salary calculator, and sample documents for job candidates, as well as content marketing, and targeted video and display campaigns; Vibez, which features thematic cycles related to ecology, sex education, the fight against discrimination, and mental health, as well as a various lifestyle topics; Polygamia.pl, a gaming website; WP Poczta and o2 poczta that offers e-mail services; Telewizja WP, a TV station; WP Pilot, an online television; and OpenFM, an Internet radio.


It also offers a range of advertising products, such as modern display advertising, including online video advertising, email advertising, mobile device advertising, and efficiency model based advertising; and operates tourism portals, comprising of Wakacje.pl, nocowanie.pl, Mytravel.pl, and PARKLOT.PL.In addition, the company operates fashion search engines, consisting of domodi.pl and allani.pl; Homebook.pl, a platform for interior design professionals and enthusiasts; Extradom.pl that sells house design plans online; direct.money.pl, totalmoney.pl, and Finansowy supermarket, which offer financial services; and superauto.pl for purchasing and financing of cars.Further, the company operates WP.pl, o2.pl, pudelek.pl, money.pl, abcZdrowie.pl, and eholiday.pl portals.


Wirtualna Polska Holding S.A. was incorporated in 2012 and is headquartered in Warsaw, Poland.

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1.b. Last Insights on WPL

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1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.27%)

6. Segments

Advertising and Subscriptions

Expected Growth: 8%

Wirtualna Polska Holding S.A.'s 8% growth in Advertising and Subscriptions is driven by increasing online presence, rising demand for digital media, and effective monetization strategies. Additionally, the company's diversified revenue streams, strong brand portfolio, and continuous investment in technology and innovation also contribute to this growth.

Tourism

Expected Growth: 5%

Wirtualna Polska Holding S.A.'s 5% growth in tourism is driven by increasing online bookings, government initiatives to promote Poland as a tourist destination, rising disposable income, and a growing interest in cultural and historical heritage. Additionally, the company's strategic partnerships with travel agencies and its investment in digital marketing have contributed to the growth.

Consumer Finance

Expected Growth: 9%

Wirtualna Polska Holding S.A.'s 9% growth in Consumer Finance is driven by increasing online lending demand, strategic partnerships, and expansion into new markets. Additionally, the company's digital platform and data analytics capabilities enable efficient customer acquisition and risk management, contributing to the segment's growth.

Other

Expected Growth: 4%

Wirtualna Polska Holding S.A.'s 'Other' segment growth is driven by increasing demand for digital services, expansion of e-commerce platforms, and strategic investments in new technologies. Additionally, growing popularity of online marketplaces, rising internet penetration, and increasing adoption of digital payments contribute to the segment's 4% growth.

Eliminations

Expected Growth: 3%

Wirtualna Polska Holding S.A.'s 3% growth is driven by increasing online advertising revenue, expansion into e-commerce and digital services, and strategic acquisitions. The company's strong online presence, diversified revenue streams, and cost optimization efforts also contribute to its growth.

7. Detailed Products

WP1

WP1 is a comprehensive online platform that provides access to various digital services, including email, cloud storage, and online office applications.

Interia

Interia is a popular Polish web portal that offers a range of services, including news, email, and online storage.

WP abc

WP abc is a digital marketing agency that provides a range of services, including SEO, PPC, and social media management.

AdNetwork

AdNetwork is a digital advertising platform that connects advertisers with publishers, enabling targeted and effective online advertising.

WP Technologie

WP Technologie is a technology company that provides a range of services, including IT infrastructure management and cybersecurity solutions.

O2

O2 is a telecommunications company that provides a range of services, including mobile phone services, internet, and TV.

8. Wirtualna Polska Holding S.A.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Wirtualna Polska Holding S.A. is medium due to the presence of alternative online platforms and services that offer similar products and services.

Bargaining Power Of Customers

The bargaining power of customers is low due to the company's strong brand recognition and customer loyalty, making it difficult for customers to negotiate prices or demand better services.

Bargaining Power Of Suppliers

The bargaining power of suppliers is medium due to the company's dependence on a few key suppliers for its online services and products, giving them some negotiating power.

Threat Of New Entrants

The threat of new entrants is high due to the low barriers to entry in the online services and products market, making it easy for new companies to enter the market and compete with Wirtualna Polska Holding S.A.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of several established players in the market, leading to intense competition for market share and customers.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 45.86%
Debt Cost 7.93%
Equity Weight 54.14%
Equity Cost 7.93%
WACC 7.93%
Leverage 84.69%

11. Quality Control: Wirtualna Polska Holding S.A. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Wirtualna Polska Holding

A-Score: 4.9/10

Value: 7.0

Growth: 8.0

Quality: 5.8

Yield: 4.4

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A-Score: 3.4/10

Value: 2.5

Growth: 8.4

Quality: 4.1

Yield: 0.0

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

61.5$

Current Price

61.5$

Potential

-0.00%

Expected Cash-Flows