1.05%
11.62%
12.44%
18.65%
60.67%
98.36%
6.52%

Company Description

Scandic Hotels Group AB (publ), together with its subsidiaries, operates and franchises hotels in Sweden, Norway, Finland, Denmark, Germany, Poland, and other European Countries.The company operates hotels under the Scandic, Hilton, Holiday Inn, Crown Plaza, and Indigo brands.As of June 10, 2022, it operated approximately 280 hotels.


The company was founded in 1963 and is headquartered in Stockholm, Sweden.

Market Data

Last Price 77.3
Change Percentage 1.05%
Open 76.75
Previous Close 76.5
Market Cap ( Millions) 16852
Volume 330648
Year High 77.4
Year Low 46.42
M A 50 68.58
M A 200 66.39

Financial Ratios

FCF Yield 30.74%
Dividend Yield 3.23%
ROE 22.39%
Debt / Equity 1247.52%
Net Debt / EBIDTA 660.18%
Price To Book 4.52
Price Earnings Ratio 30.26
Price To FCF 3.25
Price To sales 0.77
EV / EBITDA 9.15

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Room

Expected Growth : 3.5 %

What the company do ?

A Room from Scandic Hotels Group AB (publ) refers to a comfortable and stylish accommodation option offered by the Scandinavian hotel chain, providing a relaxing retreat for guests.

Why we expect these perspectives ?

Scandic Hotels Group AB (publ) achieves 3.5% room growth driven by strategic expansion into key Nordic markets, increased demand from business travelers, and effective yield management. Additionally, investments in digitalization and loyalty programs enhance customer experience, leading to higher occupancy rates and revenue growth.

Segment nΒ°2 -> Restaurant and Conference

Expected Growth : 3.8 %

What the company do ?

Scandic Hotels Group AB (publ) offers restaurants and conference facilities, providing guests with dining and meeting spaces, catering to various events and occasions.

Why we expect these perspectives ?

Scandic Hotels Group AB's Restaurant and Conference segment growth of 3.8% is driven by increasing demand for meetings and events, strategic location of hotels, and improved food and beverage offerings. Additionally, the company's focus on digitalization, loyalty programs, and operational efficiency have contributed to the growth. Furthermore, the segment has benefited from the increasing trend of bleisure travel, where business travelers extend their stay for leisure purposes.

Segment nΒ°3 -> Other Hotel-related

Expected Growth : 3.2 %

What the company do ?

Other Hotel-related from Scandic Hotels Group AB (publ) refers to the company's non-core hotel operations, including franchise agreements and partnerships.

Why we expect these perspectives ?

Scandic Hotels Group AB (publ)'s 3.2% growth in Other Hotel-related segment is driven by increasing demand for meetings and events, strategic partnerships with loyalty programs, and expansion of food and beverage offerings. Additionally, investments in digital platforms and loyalty programs have enhanced customer experience, contributing to revenue growth.

Segment nΒ°4 -> Franchise and Management

Expected Growth : 4.2 %

What the company do ?

Scandic Hotels Group AB (publ) operates a franchise model, where independent hotel owners partner with Scandic, and a management model, where Scandic manages hotels on behalf of owners.

Why we expect these perspectives ?

Scandic Hotels Group AB's Franchise and Management segment growth of 4.2% is driven by increasing demand for outsourced hotel operations, strategic partnerships, and expansion into new markets. Additionally, the company's focus on digitalization, cost savings, and revenue management initiatives contribute to the growth. Strong brand recognition and a solid pipeline of new franchise agreements also support the segment's growth.

Scandic Hotels Group Ab (Publ) Products

Product Range What is it ?
Hotel Rooms Scandic Hotels Group offers a wide range of hotel rooms, from standard rooms to suites, equipped with modern amenities and comfortable furnishings.
Meeting and Event Spaces Scandic Hotels Group provides meeting and event spaces for conferences, weddings, and other events, equipped with modern technology and catering services.
Food and Beverage Services Scandic Hotels Group offers a range of food and beverage services, including restaurants, bars, and room service, serving local and international cuisine.
Wellness and Fitness Services Scandic Hotels Group provides wellness and fitness services, including gyms, spas, and saunas, to help guests relax and rejuvenate.
Loyalty Program Scandic Hotels Group offers a loyalty program, Scandic Friends, which rewards guests for their stays and provides exclusive benefits.
Conference and Event Planning Services Scandic Hotels Group provides conference and event planning services, including customized solutions and event coordination.

Scandic Hotels Group AB (publ)'s Porter Forces

Scandic Hotels Group AB (publ) faces moderate threat from substitutes, as customers have alternative accommodation options such as Airbnb, hostels, and vacation rentals.

Scandic Hotels Group AB (publ) has a high bargaining power of customers, as customers have many options to choose from and can easily switch to competitors.

Scandic Hotels Group AB (publ) has a low bargaining power of suppliers, as the company has a strong negotiating position due to its large scale of operations.

Scandic Hotels Group AB (publ) faces a moderate threat of new entrants, as entering the hotel industry requires significant capital investment and regulatory compliance.

Scandic Hotels Group AB (publ) operates in a highly competitive industry, with many established players and a high level of rivalry among hotels.

Capital Structure

Value
Debt Weight 68.77%
Debt Cost 5.65%
Equity Weight 31.23%
Equity Cost 14.04%
WACC 8.27%
Leverage 220.20%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
MEL.MC MeliΓ‘ Hotels International, S.A. owns, manages, operates, leases, and franchises hotels worldwide. The company operates approximately 380 hotels under the Gran MeliΓ‘ Hotels & Resorts, Paradisus by MeliΓ‘, ME by …
VAC.PA Pierre et Vacances SA, through its subsidiaries, engages in the holiday accommodation and holiday property investment business in Europe and internationally. It operates through two segments, Property Development and Tourism. …
PPH.L PPHE Hotel Group Limited owns, develops, leases, operates, and franchises full-service upscale and lifestyle hotels in the Netherlands, Germany, Hungary, Serbia, Italy, Austria, and the United Kingdom. It owns and …
DAL.L Dalata Hotel Group plc owns and operates hotels under the Maldron Hotels and Clayton Hotels brand names in Dublin, Regional Ireland, and United Kingdom. The company operates three-star and four-star …
NHH.MC NH Hotel Group, S.A. operates hotels in Spain, Benelux, Italy, Germany, Latin America, and internationally. As of December 31, 2021, the company operated 353 hotels and 55,063 rooms in 30 …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
77.3$
Current Price
77.3$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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