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1. Company Snapshot

1.a. Company Description

Synsam AB (publ), through its subsidiaries, operates as an optical retailer in the Nordic Region.The company offers glasses, sunglasses, sports glasses, and contact lenses, as well as glasses and contact lens subscriptions, and eye examination services under the Synsam Lifestyle brand.It sells its products through directly owned and franchised stores, as well as through ecommerce in Sweden, Denmark, Norway, Iceland, and the Faroe Islands, and Finland.


As of December 31, 2021, Synsam AB (publ) had 500 stores.Synsam AB (publ) was founded in 1968 and is headquartered in Stockholm, Sweden.

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1.b. Last Insights on SYNSAM

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1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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VIEL & Cie société anonyme And 2 Other Undiscovered Gems with Strong Potential

Nov -25

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Synsam AB (FRA:9FZ) Q3 2025 Earnings Call Highlights: Strong Market Performance Amidst Challenges

Nov -18

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Synsam AB (FRA:9FZ) Q2 2025 Earnings Call Highlights: Strong Nordic Growth Amidst Consumer ...

Aug -23

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (8.00%)

6. Segments

Synsam Lifestyle

Expected Growth: 8%

Synsam Lifestyle's 8% growth is driven by increasing demand for premium eyewear, successful marketing campaigns, and strategic partnerships. Expansion into new markets, particularly in the Nordics, has also contributed to growth. Furthermore, the segment has benefited from the company's focus on digitalization, enhancing the customer experience and driving sales.

Other Sales of Goods and Services

Expected Growth: 8%

Synsam AB's 8% growth in Other Sales of Goods and Services is driven by increasing demand for eye care services, expansion of online sales channels, and strategic partnerships with healthcare providers. Additionally, the company's focus on sustainability and eco-friendly products has attracted environmentally conscious consumers, contributing to the growth.

7. Detailed Products

Eyeglasses

Synsam offers a wide range of eyeglasses for men, women, and children, including designer brands and in-house labels.

Contact Lenses

Synsam provides a variety of contact lenses, including daily disposables, monthly lenses, and colored lenses.

Sunglasses

Synsam offers a wide selection of sunglasses from popular brands, including designer and sports-oriented models.

Eye Examinations

Synsam offers comprehensive eye examinations for adults and children, including refraction, retinoscopy, and ophthalmoscopy.

Hearing Aids

Synsam provides a range of hearing aids from leading manufacturers, including discreet and invisible models.

Hearing Tests

Synsam offers hearing tests and assessments to identify hearing loss and recommend suitable solutions.

8. Synsam AB (publ)'s Porter Forces

Forces Ranking

Threat Of Substitutes

Synsam AB (publ) operates in the eyewear industry, where substitutes are available in the form of contact lenses and eye surgery. However, these substitutes are not highly preferred by customers, and glasses remain the most popular choice.

Bargaining Power Of Customers

Synsam AB (publ) has a large customer base, but individual customers do not have significant bargaining power. The company's strong brand and wide range of products reduce the bargaining power of customers.

Bargaining Power Of Suppliers

Synsam AB (publ) relies on a few large suppliers for its eyewear products. While the company has some bargaining power due to its large orders, suppliers also have some power due to the specialized nature of the products.

Threat Of New Entrants

The eyewear industry has high barriers to entry, including significant capital requirements and the need for specialized expertise. This reduces the threat of new entrants for Synsam AB (publ).

Intensity Of Rivalry

The eyewear industry is highly competitive, with several large players competing for market share. Synsam AB (publ) faces intense competition from other eyewear retailers, which can lead to pricing pressure and advertising wars.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 52.81%
Debt Cost 5.75%
Equity Weight 47.19%
Equity Cost 5.75%
WACC 5.75%
Leverage 111.93%

11. Quality Control: Synsam AB (publ) passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Synsam

A-Score: 5.8/10

Value: 4.7

Growth: 6.8

Quality: 5.2

Yield: 5.6

Momentum: 8.0

Volatility: 4.7

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IVF Hartmann Holding

A-Score: 5.6/10

Value: 4.4

Growth: 5.0

Quality: 7.0

Yield: 5.6

Momentum: 4.0

Volatility: 7.7

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Tristel

A-Score: 4.8/10

Value: 2.3

Growth: 6.9

Quality: 8.2

Yield: 5.0

Momentum: 3.5

Volatility: 3.0

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SKAN

A-Score: 3.6/10

Value: 0.6

Growth: 7.8

Quality: 5.8

Yield: 0.6

Momentum: 1.0

Volatility: 6.0

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Biotage

A-Score: 3.4/10

Value: 1.3

Growth: 6.3

Quality: 7.0

Yield: 1.2

Momentum: 1.0

Volatility: 3.7

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Tobii Dynavox

A-Score: 2.6/10

Value: 0.2

Growth: 5.2

Quality: 4.2

Yield: 0.0

Momentum: 4.0

Volatility: 2.0

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

65.2$

Current Price

65.2$

Potential

-0.00%

Expected Cash-Flows