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1. Company Snapshot

1.a. Company Description

Betsson AB, through its subsidiaries, engages in the online gaming business primarily in the Nordic countries, Western Europe, Central and Easter Europe, Central Asia, and internationally.It offers poker, casino, sportsbook, scratch cards, bingo, and other games.The company serves its customers under Betsafe, Betsson, Casino DK, Casino Euro, Casino Winner, Colbet, Europebet, Uguts, Inkabet, Jackpot 247, Jalla Casino, Kaboo, Loyal Casino, NordicBet, Norges Automaten, RaceBets, Rizk, Star Casino, Supercasino.com, Live Roulette, and Thrills brand names.


It also offers systems solutions to other gaming operators.Betsson AB was incorporated in 1963 and is based in Stockholm, Sweden.

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1.b. Last Insights on BETS

Betsson AB's recent performance was driven by a 22% revenue increase in Q4 2024, fueled by strategic market exits and a focus on regulated markets for sustainable growth. The company's shift towards regulated markets suggests a commitment to long-term stability, which may appeal to investors seeking reliable income. Additionally, Betsson's dividend-friendly nature, highlighted in recent articles, positions it as an attractive option for investors seeking both stability and potential capital appreciation.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Sports Betting Market Forecast and Company Analysis Report 2025-2033 Featuring 888, Bet365, Bet-at-Home, Betfred, Betsson, DraftKings, Entain, Flutter, International Game Technology, Kindred Group

Aug -28

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3 European Dividend Stocks With At Least 4.5% Yield

Aug -27

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Online Gambling Market Report and Company Analysis 2025-2029, with Profiles of 1XBet, 888 Holdings, Bet365 Group, Betfred, BetOnline, Betsson, Churchill Downs, Entain, Flutter Entertainment, and more

Aug -19

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Betsson to set up new tech hub in Málaga, Spain

Jul -22

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High Roller Appoints Sara Nunes Managing Director & Chief Commercial Officer, Finland

Jul -08

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Top European Dividend Stocks To Consider In June 2025

Jun -17

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European Dividend Stocks To Enhance Your Portfolio

May -01

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3 European Growth Companies With High Insider Ownership Expecting Up To 80% Earnings Growth

Apr -21

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (9.14%)

6. Segments

Casino

Expected Growth: 8%

Betsson AB's Casino segment growth is driven by increasing online gaming adoption, strategic partnerships, and geographic expansion. Strong brand recognition, user-friendly platforms, and attractive bonuses also contribute to growth. Additionally, the company's focus on mobile gaming and innovative products, such as live dealer games, further fuels growth.

Sportbook

Expected Growth: 12%

Betsson AB's Sportbook growth driven by increasing online betting adoption, strategic partnerships, and geographic expansion into regulated markets. Strong brand recognition, competitive odds, and user-friendly interface also contribute to the 12% growth. Additionally, effective marketing campaigns, loyalty programs, and continuous product innovation enhance customer engagement and retention.

Other

Expected Growth: 9%

Betsson AB's 9% growth in 'Other' segment is driven by increasing popularity of e-sports, expansion into new markets, and strategic partnerships. Additionally, the company's focus on mobile gaming, innovative products, and effective marketing strategies have contributed to this growth.

7. Detailed Products

Sportsbook

A platform that allows users to place bets on various sports events, including football, basketball, tennis, and more.

Casino

An online casino that offers a wide range of games, including slots, table games, and live dealer games.

Live Casino

A live dealer casino that offers a realistic casino experience, with live dealers and real-time gameplay.

Poker

An online poker platform that allows users to play against other players in real-time.

Bingo

An online bingo platform that offers a variety of bingo games and rooms.

8. Betsson AB's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Betsson AB is medium due to the presence of alternative forms of entertainment and leisure activities. However, the company's strong brand recognition and diversified product offerings mitigate this threat to some extent.

Bargaining Power Of Customers

The bargaining power of customers is low for Betsson AB due to the company's strong brand recognition and the lack of switching costs for customers. Additionally, the company's diversified product offerings and loyalty programs help to retain customers.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low for Betsson AB due to the company's large scale of operations and its ability to negotiate favorable terms with suppliers. Additionally, the company's diversified supply chain and lack of dependence on a single supplier reduce the bargaining power of suppliers.

Threat Of New Entrants

The threat of new entrants is high for Betsson AB due to the low barriers to entry in the online gaming industry. However, the company's strong brand recognition, established customer base, and diversified product offerings provide a competitive advantage and mitigate this threat to some extent.

Intensity Of Rivalry

The intensity of rivalry is high for Betsson AB due to the highly competitive nature of the online gaming industry. The company faces intense competition from established players and new entrants, which can lead to pricing pressures and reduced market share.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 19.30%
Debt Cost 7.72%
Equity Weight 80.70%
Equity Cost 7.72%
WACC 7.72%
Leverage 23.92%

11. Quality Control: Betsson AB passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Betsson

A-Score: 6.7/10

Value: 6.8

Growth: 7.9

Quality: 8.4

Yield: 3.8

Momentum: 7.5

Volatility: 6.0

1-Year Total Return ->

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SkiStar

A-Score: 5.2/10

Value: 3.6

Growth: 7.1

Quality: 5.7

Yield: 2.5

Momentum: 4.0

Volatility: 8.3

1-Year Total Return ->

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Stock-Card
Partouche

A-Score: 4.8/10

Value: 8.3

Growth: 4.7

Quality: 2.1

Yield: 1.9

Momentum: 3.0

Volatility: 9.0

1-Year Total Return ->

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Stock-Card
Gambling.com

A-Score: 4.2/10

Value: 5.6

Growth: 9.7

Quality: 6.4

Yield: 0.0

Momentum: 2.0

Volatility: 1.3

1-Year Total Return ->

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Stock-Card
Gaming Innovation Group

A-Score: 3.9/10

Value: 4.6

Growth: 7.1

Quality: 5.3

Yield: 0.0

Momentum: 4.0

Volatility: 2.7

1-Year Total Return ->

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Stock-Card
Playtech

A-Score: 3.8/10

Value: 8.0

Growth: 2.8

Quality: 6.2

Yield: 5.0

Momentum: 0.0

Volatility: 1.0

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

144.3$

Current Price

144.3$

Potential

-0.00%

Expected Cash-Flows