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1. Company Snapshot

1.a. Company Description

Aterian, Inc., together with its subsidiaries, operates as a technology-enabled consumer products company in North America and internationally.The company provides Artificial Intelligence Marketplace e-Commerce Engine, a software technology platform, which uses machine learning, natural language processing, and data analytics to design, develop, market, and sell products.Its platform offers home and kitchen appliances; kitchenware; heating, cooling, and health and beauty products; and air quality appliances, such as dehumidifiers, humidifiers, and air conditioners under the hOmeLabs, Vremi, Squatty Potty, Xtava, RIF6, Aussie Health, Holonix, Truweo, Mueller, Pursteam, Pohl and Schmitt, Healing Solutions, Photo Paper Direct, and Spiralizer brands.


The company also sells essential oils.It primarily serves individual online consumers through Amazon and other e-commerce platforms, as well as through its owned and operated websites and other marketplaces.The company was formerly known as Mohawk Group Holdings, Inc.


and changed its name to Aterian, Inc.in April 2021.Aterian, Inc.


was founded in 2014 and is headquartered in New York, New York.

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1.b. Last Insights on ATER

Aterian, Inc.'s recent performance was negatively impacted by a lack of clear growth strategy, as evident from the company's Q4 2024 earnings call. The CEO's letter to shareholders highlighted the need for a renewed focus on core business operations. Furthermore, the company's decision to introduce annual guidance for 2025 suggests a cautious approach to future growth. Additionally, the absence of any significant product launches or acquisitions in the recent quarter has contributed to the company's stagnant performance.

1.c. Company Highlights

2. Aterian's Q3 2025 Earnings: Navigating Tariffs and Consumer Slowdown

Aterian reported a net revenue decline of 27.5% to $19 million in Q3 2025, compared to $26.2 million in the year-ago quarter, primarily due to reduced consumer demand and increased pricing to mitigate the impact of tariffs on cost of goods sold. The adjusted EBITDA loss narrowed to $400,000 from a loss of $2.2 million in Q2. The company's actual EPS came out at -$0.28, beating estimates of -$0.63. The contribution margin improved by over 700 basis points to 15%, driven by cost reductions and pricing adjustments.

Publication Date: Nov -25

📋 Highlights
  • Net Revenue Decline with Contribution Margin Improvement: Q3 net revenue fell 27.5% YoY to $19M, but contribution margin rose 700 bps to 15%.
  • Cost Savings Target Achieved: Secured $5.5M of $5–$6M fixed cost savings via headcount cuts and vendor renegotiations.
  • AI-Driven Productivity Gains: 30% improvement in service level performance and 20% increase in talk time through AI implementation.
  • Adjusted EBITDA Loss Narrows: Loss reduced to $0.4M from $2.2M in Q2 2025, despite 2% QoQ revenue drop.
  • Cash Balance Reduction: Cash fell to $7.6M as of 9/30/2025 due to lower seasonal product demand and operational constraints.

Operational Highlights

Aterian implemented an aggressive strategy to mitigate the impact of tariffs, including cost reductions, resourcing, product launch strategy, and pricing adjustments. The company achieved approximately $5.5 million of the $5 to $6 million targeted fixed cost savings, primarily through headcount reductions and vendor savings. The company also leveraged AI to enhance productivity, recognizing a 30% improvement in service level performance and a 20% improvement in talk time, as noted by Arturo Rodriguez, "We're confident in our ability to navigate the ongoing tariff environment through targeted cost savings, US-sourced product launches, focused marketing, and disciplined cash management."

Channel Partners and Product Launches

Amazon remains Aterian's largest channel, accounting for over 95% of its revenue in the quarter. The company is launching products on other channels, like Home Depot, Best Buy, and Target, but these are still in the early stages. The launch revenue for new products is muted due to the wholesale pricing model and the impact of tariffs on marketing strategy. However, the company is seeing positive customer feedback and expects the numbers to grow in Q2 2026.

Valuation and Growth Prospects

Aterian's current valuation metrics indicate a P/S Ratio of 0.09 and an EV/EBITDA of 0.43. Analysts estimate next year's revenue growth at 4.0%. Given the company's efforts to navigate the tariff environment and improve profitability, the current valuation appears to be reasonable. However, investors should continue to monitor the company's progress in executing its strategy and achieving sustainable top-line growth.

Outlook and Conclusion

Aterian remains focused on driving profitable growth, maintaining cost discipline, and protecting liquidity as it navigates the current environment. The company plans to restart Asian-sourced product launches in 2026 and continue to expand its consumables sourced in the US. With a cash balance of approximately $7.6 million at 09/30/2025, the company is well-positioned to execute its strategy and drive growth in the coming quarters.

3. NewsRoom

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Genesys Cloud Enables Aterian to Deepen Customer Loyalty Across Global Marketplaces and Reduce Costs by 65%

Nov -19

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Aterian, Inc. (ATER) Q3 2025 Earnings Call Transcript

Nov -14

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Aterian Reports 2025 Third Quarter Financial Results and Reiterates Guidance

Nov -13

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Aterian Sets Date for Third Quarter 2025 Earnings Announcement & Investor Conference Call

Oct -30

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Aterian Announces Availability of hOmeLabs Dehumidifiers on HomeDepot.com

Oct -29

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Aterian Enters Functional Beauty Market with Launch of Tallow Skin Care Line Under Healing Solutions® Brand

Oct -23

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Aterian Launches Products on BedBathandBeyond.Com

Oct -14

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Aterian Receives 2025 Genesys Orchestrators Innovation Award

Sep -10

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (10.65%)

6. Segments

Investment Property

Expected Growth: 10.2%

Aterian's Investment Property segment is poised for growth driven by increasing demand for rental properties and potential long-term appreciation in property values, fueled by a strong economy and limited housing supply.

Property Sold

Expected Growth: 12.5%

Aterian, Inc.'s property sales are driven by increasing demand for e-commerce enabled real estate services, growing online marketplaces, and strategic partnerships in the proptech industry.

Leasing and Renting

Expected Growth: 12.4%

Aterian's leasing and renting services are poised for growth driven by increasing consumer preference for flexible payment plans and access to various products, particularly among millennials and Gen Z. This shift towards sharing economy and sustainable consumption habits will fuel the demand for Aterian's services.

Subsequent Valuation of Real Estate

Expected Growth: 4.5%

The subsequent valuation of real estate is driven by increasing demand for accurate property valuations, advancements in property technology, and growing adoption of data-driven approaches in the real estate industry.

Interest

Expected Growth: 20.5%

Aterian's focus on niche markets with high growth potential, coupled with its technology-enabled approach to building, acquiring, and partnering with e-commerce brands, positions the company for significant growth.

Other

Expected Growth: 10.5%

Aterian's 'Other' segment is expected to grow driven by increasing demand for licensing and royalties, expansion into new markets, and strategic partnerships.

7. Detailed Products

Pet Zone

Pet Zone is a brand that offers a range of pet-related products, including pet feeders, pet toys, and pet accessories.

Home and Kitchen

Home and Kitchen is a brand that offers a range of home and kitchen products, including cookware, cutlery, and home decor items.

Healifty

Healifty is a brand that offers a range of health and wellness products, including fitness equipment, yoga mats, and wellness supplements.

Rokono

Rokono is a brand that offers a range of outdoor and sporting goods, including camping gear, hiking equipment, and athletic wear.

E-commerce Enablement

E-commerce Enablement is a service that helps other companies to establish and grow their e-commerce presence.

8. Aterian, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Aterian, Inc. operates in a niche market with limited substitutes, but the threat of substitutes is still present due to the evolving nature of the industry.

Bargaining Power Of Customers

Aterian, Inc. has a diverse customer base, which reduces the bargaining power of individual customers, giving the company an upper hand in negotiations.

Bargaining Power Of Suppliers

Aterian, Inc. relies on a few key suppliers, which gives them some bargaining power, but the company's size and scale also give it negotiating power.

Threat Of New Entrants

The industry in which Aterian, Inc. operates is relatively easy to enter, with low barriers to entry, making it vulnerable to new entrants.

Intensity Of Rivalry

Aterian, Inc. operates in a highly competitive industry with many established players, leading to intense rivalry and competition for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 25.21%
Debt Cost 13.80%
Equity Weight 74.79%
Equity Cost 13.80%
WACC 13.80%
Leverage 33.71%

11. Quality Control: Aterian, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Lovesac

A-Score: 3.9/10

Value: 8.1

Growth: 7.4

Quality: 4.3

Yield: 0.0

Momentum: 1.5

Volatility: 2.3

1-Year Total Return ->

Stock-Card
Purple Innovation

A-Score: 3.9/10

Value: 10.0

Growth: 2.6

Quality: 4.6

Yield: 0.0

Momentum: 5.0

Volatility: 1.3

1-Year Total Return ->

Stock-Card
Aterian

A-Score: 3.8/10

Value: 9.8

Growth: 6.9

Quality: 4.8

Yield: 0.0

Momentum: 0.0

Volatility: 1.3

1-Year Total Return ->

Stock-Card
Sleep Number

A-Score: 2.7/10

Value: 8.8

Growth: 2.2

Quality: 3.9

Yield: 0.0

Momentum: 0.5

Volatility: 1.0

1-Year Total Return ->

Stock-Card
Traeger

A-Score: 2.7/10

Value: 6.9

Growth: 4.8

Quality: 2.0

Yield: 0.0

Momentum: 0.5

Volatility: 1.7

1-Year Total Return ->

Stock-Card
iRobot

A-Score: 2.5/10

Value: 9.8

Growth: 1.0

Quality: 4.0

Yield: 0.0

Momentum: 0.0

Volatility: 0.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.8$

Current Price

0.8$

Potential

-0.00%

Expected Cash-Flows