-0.74%
-5.12%
5.17%
6.98%
28.84%
35.94%
207.04%
AI Spotlight on AAPL
Company Description
Apple Inc.designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod.
It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts.In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property.The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets.
It distributes third-party applications for its products through the App Store.The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers.Apple Inc.
was incorporated in 1977 and is headquartered in Cupertino, California.
Market Data
| Last Price | 237.59 |
| Change Percentage | -0.74% |
| Open | 238.66 |
| Previous Close | 239.36 |
| Market Cap ( Millions) | 3572855 |
| Volume | 44801575 |
| Year High | 260.1 |
| Year Low | 164.08 |
| M A 50 | 239.82 |
| M A 200 | 219.07 |
Financial Ratios
| FCF Yield | 2.83% |
| Dividend Yield | 0.42% |
| ROE | 145.35% |
| Debt / Equity | 2.99% |
| Net Debt / EBIDTA | -21.08% |
| Price To Book | 53.68 |
| Price Earnings Ratio | 37.27 |
| Price To FCF | 35.29 |
| Price To sales | 9.03 |
| EV / EBITDA | 26.4 |
News
- 04:59 - Apple: Not Worth Buying At Such A Rich Valuation
- 03:50 - Apple: The AI Supercycle Goes Missing
- 03:03 - Apple posts earnings beat, but iPhone sales fall short
- 02:56 - Apple: Q1 Earnings Proved Why Being Bearish Is Crazy
- 02:49 - Apple Tops a Billion Subscribers as Services Climb to Record Revenue
- 02:25 - Apple Says It's Seeing More iPhone Upgrades Than Ever With Apple Intelligence Rollout
- 01:33 - How Apple pulled off a major feat that offset its big China miss on iPhones
- 00:53 - Apple Inc. (AAPL) Q1 2025 Earnings Call Transcript
- 00:53 - Apple CEO Tim Cook promises iPhone sales will rebound after AI features were slow to roll out
- 00:34 - Cook points to 'fiscal stimulus' after Apple suffers steepest China sales decline in a year
- 00:30 - Compared to Estimates, Apple (AAPL) Q1 Earnings: A Look at Key Metrics
- 00:29 - Report: Amazon and Apple Considering Increasing Ad Spending on X
- 00:16 - Markets Modestly in the Green Ahead of Earnings for AAPL, INTC, V & More
- 00:04 - Apple Stock: It's Still A Sell
- Jan -30 - Apple tops 1 billion subscriptions, nearly $100 billion in services revenue in 2024
- Jan -30 - Apple (AAPL) Surpasses Q1 Earnings and Revenue Estimates
- Jan -30 - Breaking Down Apple's Surprise iPhone, China Sales Declines
- Jan -30 - Apple Q1: Growth Will Take Time
- Jan -30 - Small Caps Lead Stock Market Gains; Apple Climbs On Earnings
- Jan -30 - AAPL Looks Weak, Bonds Look Firm
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> iPhone
Expected Growth : 4.0 %
What the company do ?
The iPhone is a line of smartphones designed and marketed by Apple Inc., combining a computer, iPod, and phone into one device.
Why we expect these perspectives ?
Apple's iPhone growth is driven by its premium brand image, continuous innovation in camera and chip technology, increasing demand for 5G devices, and expanding presence in emerging markets. Additionally, Apple's ecosystem lock-in, where customers are loyal to the brand due to seamless integration with other Apple devices, contributes to the segment's growth.
Segment n°2 -> Services
Expected Growth : 5.0 %
What the company do ?
Apple's services include Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud, offering entertainment, news, fitness, and storage solutions.
Why we expect these perspectives ?
Apple's Services segment growth is driven by increasing adoption of Apple Music, Apple TV+, and Apple Arcade, as well as expanding App Store and Apple Care sales. Strong ecosystem loyalty and growing installed base of iOS devices also contribute to the growth. Additionally, the company's strategic partnerships and investments in original content creation fuel the segment's expansion.
Segment n°3 -> Wearables, Home and Accessories
Expected Growth : 3.5 %
What the company do ?
Wearables, Home and Accessories from Apple Inc. include Apple Watch, AirPods, Apple TV, HomePod, and other devices that integrate with Apple's ecosystem to provide a seamless user experience.
Why we expect these perspectives ?
Apple's Wearables, Home, and Accessories segment growth is driven by increasing adoption of Apple Watch, AirPods, and Beats products, fueled by innovative designs, seamless ecosystem integration, and expanding health and fitness features. Strong brand loyalty, growing demand for smart home devices, and strategic partnerships also contribute to the 3.5% growth.
Segment n°4 -> Mac
Expected Growth : 2.5 %
What the company do ?
The Mac is a line of personal computers designed, developed, and marketed by Apple Inc., known for their sleek design and user-friendly interface.
Why we expect these perspectives ?
Mac's 2.5% growth driven by increasing demand for premium laptops, Apple's strong brand loyalty, and growing adoption in enterprise sector. Additionally, Apple's focus on services such as AppleCare and iCloud, and its ability to maintain premium pricing contribute to the segment's growth.
Segment n°5 -> iPad
Expected Growth : 2.0 %
What the company do ?
The iPad is a line of tablet computers designed, developed, and marketed by Apple Inc., running on iOS, with a touchscreen interface and Wi-Fi connectivity.
Why we expect these perspectives ?
iPad's 2.0% growth driven by increasing demand for remote work and online learning, Apple's continued ecosystem lock-in, and steady refresh cycles. Additionally, the iPad's versatility, improved performance, and competitive pricing contribute to its sustained growth.
Apple Inc. Products
| Product Range | What is it ? |
|---|---|
| iPhone | A line of smartphones designed and marketed by Apple Inc. |
| Mac | A line of personal computers designed, developed, and marketed by Apple Inc. |
| iPad | A line of tablet computers designed, developed, and marketed by Apple Inc. |
| Apple Watch | A line of smartwatches designed, developed, and marketed by Apple Inc. |
| AirPods | A line of wireless earbuds designed, developed, and marketed by Apple Inc. |
| Apple TV | A line of digital media players designed, developed, and marketed by Apple Inc. |
| Apple Music | A music streaming service developed and marketed by Apple Inc. |
| iCloud | A cloud storage and cloud computing service developed and marketed by Apple Inc. |
| Apple Pay | A mobile payment and digital wallet service developed and marketed by Apple Inc. |
| Apple Care | A technical support and warranty service developed and marketed by Apple Inc. |
Apple Inc.'s Porter Forces
Threat Of Substitutes
Apple's products are highly differentiated, making it difficult for substitutes to emerge. The company's strong brand loyalty and ecosystem also reduce the threat of substitutes.
Bargaining Power Of Customers
Apple's customers have some bargaining power due to the availability of alternative products. However, the company's strong brand loyalty and premium pricing strategy mitigate this power.
Bargaining Power Of Suppliers
Apple's suppliers have limited bargaining power due to the company's large scale and global presence. Apple's ability to negotiate prices and terms also reduces supplier power.
Threat Of New Entrants
The threat of new entrants is low due to the high barriers to entry in the technology industry. Apple's strong brand, patents, and established distribution channels also make it difficult for new entrants to compete.
Intensity Of Rivalry
The technology industry is highly competitive, with many established players competing for market share. Apple faces intense rivalry from companies like Samsung, Google, and Amazon.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 66.32% |
| Debt Cost | 3.95% |
| Equity Weight | 33.68% |
| Equity Cost | 10.09% |
| WACC | 6.01% |
| Leverage | 196.88% |
Apple Inc. : Quality Control
Apple Inc. passed 6 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| QCOM | QUALCOMM Incorporated engages in the development and commercialization of foundational technologies for the wireless industry worldwide. The company operates through three segments: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); … |
| HPQ | HP Inc. provides personal computing and other access devices, imaging and printing products, and related technologies, solutions, and services in the United States and internationally. The company operates through three … |
| NTAP | NetApp, Inc. provides cloud-led and data-centric services to manage and share data on-premises, and private and public clouds worldwide. It operates in two segments, Hybrid Cloud and Public Could. The … |
| CSCO | Cisco Systems, Inc. designs, manufactures, and sells Internet Protocol based networking and other products related to the communications and information technology industry in the Americas, Europe, the Middle East, Africa, … |
| IBM | International Business Machines Corporation provides integrated solutions and services worldwide. The company operates through four business segments: Software, Consulting, Infrastructure, and Financing. The Software segment offers hybrid cloud platform and … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
🥇
NetApp
A-Score
1-Year Total Return ->
🥈
Cisco
A-Score
1-Year Total Return ->
🥉
IBM
A-Score
1-Year Total Return ->
4
HP
A-Score
1-Year Total Return ->
5
QUALCOMM
A-Score
1-Year Total Return ->
6
