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1. Company Snapshot

1.a. Company Description

Citizens Holding Company operates as the bank holding company for The Citizens Bank of Philadelphia that provides various commercial and personal banking products and services.It offers demand deposits; and savings and time deposit accounts.The company also provides secured and unsecured loans; mortgage loans; single and multi-family housing, farm, residential and commercial construction, and commercial real estate loans; commercial, industrial, and agricultural production loans; and consumer loans, as well as issues letters of credit.


In addition, it offers personal and corporate trust services; credit life and title insurance; and online and mobile banking services.The company was founded in 1908 and is headquartered in Philadelphia, Mississippi.

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1.b. Last Insights on CIZN

Citizens Holding Company's recent performance was positively driven by insider buying activity, with CEO Stacy Brantley and Director Vincent Craig Dungan purchasing common stock, demonstrating their confidence in the company's growth prospects. The company's efforts to raise capital to support recent growth and expand profitability are underway. Additionally, Citizens, Inc., a diversified financial services company, reported record agent growth and total direct insurance in force of $5.38 billion. Its adjusted net income increased 70% year-over-year.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Citizens, Inc. Announces Plans for Upcoming Investor Conferences

Dec -02

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First Citizens Names Snow Holding Middle Market Banking Leader for Northeastern United States

Nov -20

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First Citizens Bank Purchases Office Building in San Francisco

Nov -19

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Citizens Bank, N.A. Announces Redemption of Senior Notes

Nov -17

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Citizens Holding Company Announces Statement of Material Changes In Beneficial Ownership of Securities

Nov -14

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American Integrity Insurance Group Accelerates Market Leadership With Assumption of More Than 7,000 Citizens Policies in November — Reinforcing Growth, Customer Retention Strength, and Florida Market Stability

Nov -13

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First Citizens Wealth Expands California Bay Area Team, Appoints Lee Erby Region Head

Nov -12

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Citizens Financial Preferreds Reviewed: I Rate The Series E As The One To Own

Nov -11

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.50%)

6. Segments

Banking and Related Activities

Expected Growth: 4.5%

Citizens Holding Company's Banking and Related Activities segment is expected to grow driven by increasing demand for digital banking services, rising adoption of credit cards, and a growing need for loan services among individuals and businesses.

7. Detailed Products

Personal Banking

Citizens Holding Company offers a range of personal banking services, including checking and savings accounts, credit cards, loans, and investment products.

Business Banking

The company provides business banking services, including commercial loans, cash management, and treasury management solutions.

Mortgage Lending

Citizens Holding Company offers a variety of mortgage loan options, including fixed-rate and adjustable-rate mortgages, refinancing, and construction loans.

Investment Services

The company provides investment services, including brokerage, retirement planning, and wealth management.

Insurance Services

Citizens Holding Company offers a range of insurance products, including life insurance, disability insurance, and long-term care insurance.

Treasury Management

The company provides treasury management services, including cash management, fraud prevention, and account management.

8. Citizens Holding Company's Porter Forces

Forces Ranking

Threat Of Substitutes

Citizens Holding Company operates in a niche market, and substitutes are limited, but not impossible. The company's unique services and customer relationships reduce the threat of substitutes.

Bargaining Power Of Customers

Citizens Holding Company's customers are primarily individuals and small businesses, which have limited bargaining power. The company's strong relationships and personalized services reduce the bargaining power of customers.

Bargaining Power Of Suppliers

Citizens Holding Company relies on a few key suppliers for its operations. While the company has some bargaining power, suppliers also have some leverage, particularly in terms of pricing and delivery schedules.

Threat Of New Entrants

The banking industry has significant barriers to entry, including regulatory hurdles and capital requirements. Citizens Holding Company's established presence and strong relationships reduce the threat of new entrants.

Intensity Of Rivalry

The banking industry is highly competitive, with many established players competing for market share. Citizens Holding Company faces intense rivalry from larger banks and online lenders, which can impact its market share and pricing power.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 29.62%
Debt Cost 4.03%
Equity Weight 70.38%
Equity Cost 4.03%
WACC 4.03%
Leverage 42.08%

11. Quality Control: Citizens Holding Company passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Landmark Bancorp

A-Score: 6.8/10

Value: 6.5

Growth: 4.9

Quality: 5.4

Yield: 7.0

Momentum: 9.5

Volatility: 7.3

1-Year Total Return ->

Stock-Card
LCNB

A-Score: 6.7/10

Value: 7.1

Growth: 6.1

Quality: 5.6

Yield: 9.0

Momentum: 5.0

Volatility: 7.3

1-Year Total Return ->

Stock-Card
Northfield Bancorp

A-Score: 6.2/10

Value: 7.4

Growth: 4.7

Quality: 5.5

Yield: 8.0

Momentum: 5.0

Volatility: 6.7

1-Year Total Return ->

Stock-Card
Kearny Financial

A-Score: 6.1/10

Value: 6.2

Growth: 5.8

Quality: 5.6

Yield: 9.0

Momentum: 3.5

Volatility: 6.3

1-Year Total Return ->

Stock-Card
Citizens Holding

A-Score: 5.5/10

Value: 7.1

Growth: 4.0

Quality: 4.8

Yield: 9.0

Momentum: 1.0

Volatility: 7.3

1-Year Total Return ->

Stock-Card
Triumph Financial

A-Score: 3.3/10

Value: 2.0

Growth: 3.6

Quality: 4.9

Yield: 4.0

Momentum: 1.0

Volatility: 4.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

7.8$

Current Price

7.8$

Potential

-0.00%

Expected Cash-Flows