-0.33%
-16.34%
-22.27%
-13.84%
-68.70%
-88.20%
-91.32%
AI Spotlight on SCOR
Company Description
comScore, Inc.operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally.The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics.
Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption.In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection.Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time.
The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers.comScore, Inc.was incorporated in 1999 and is headquartered in Reston, Virginia.
Market Data
| Last Price | 6.04 |
| Change Percentage | -0.33% |
| Open | 6.2 |
| Previous Close | 6.06 |
| Market Cap ( Millions) | 30 |
| Volume | 7448 |
| Year High | 20.18 |
| Year Low | 4.89 |
| M A 50 | 6.71 |
| M A 200 | 8.84 |
Financial Ratios
| FCF Yield | -13.22% |
| Dividend Yield | 0.00% |
| ROE | -56.18% |
| Debt / Equity | -1280.04% |
| Net Debt / EBIDTA | -23.48% |
| Price To Book | -11.26 |
| Price Earnings Ratio | -0.31 |
| Price To FCF | -7.56 |
| Price To sales | 0.08 |
| EV / EBITDA | -0.7 |
News
- Feb -21 - Comscore to Announce Fourth Quarter 2024 Financial Results
- Feb -20 - Comscore Expands YouTube CTV Viewership Measurement to International Markets
- Jan -21 - Proximic by Comscore Releases 2025 State of Programmatic Report
- Jan -16 - Comscore Announces Unified Content Measurement
- Jan -14 - Comscore Expands Local Currency Partnership with Coastal Television's Media Group to Deliver Advanced TV Measurement Across 12 Markets
- Jan -02 - Comscore Appoints New Chief Marketing Officer
- Dec -27 - See streaming as complementary to movie theaters, not adversarial: Comscore's Paul Dergarabedian
- Dec -20 - Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include Advanced Audience Measurement in Multi-Year Agreement
- Nov -20 - Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting
- Nov -13 - comScore, Inc. (SCOR) Q3 2024 Earnings Call Transcript
- Nov -12 - ComScore (SCOR) Reports Q3 Loss, Tops Revenue Estimates
- Oct -25 - Comscore to announce third quarter 2024 financial results
- Sep -11 - Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024, Highlighting Industry Shifts and Challenges
- Aug -26 - Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual Advertising
- Aug -21 - Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
- Aug -14 - Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges
- Aug -07 - comScore, Inc. (SCOR) Q2 2024 Earnings Call Transcript
- Aug -06 - ComScore (SCOR) Reports Q2 Loss, Lags Revenue Estimates
- Jul -24 - Comscore to Announce Second Quarter 2024 Financial Results
- Jun -21 - comScore (SCOR) Moves 11.8% Higher: Will This Strength Last?
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Digital Ad Solutions
Expected Growth : 5 %
What the company do ?
Digital Ad Solutions from comScore, Inc. provides actionable insights to optimize digital advertising campaigns, measuring ad effectiveness and audience engagement across platforms.
Why we expect these perspectives ?
The 5% growth of Digital Ad Solutions from comScore, Inc. is driven by increasing demand for digital advertising, rising e-commerce sales, and growing adoption of mobile devices. Additionally, comScore's advanced analytics and insights capabilities, as well as its ability to provide actionable data to advertisers, contribute to its growth in the digital ad solutions market.
Segment n°2 -> Cross Platform Solutions
Expected Growth : 3 %
What the company do ?
Cross Platform Solutions from comScore, Inc. measure audience behavior across multiple devices and platforms, providing a unified view of digital media consumption.
Why we expect these perspectives ?
ComScore's Cross Platform Solutions growth is driven by increasing demand for unified audience measurement, rising adoption of multi-screen devices, and growing need for accurate cross-platform analytics. Additionally, the shift towards digital media consumption, expansion into new markets, and strategic partnerships are contributing to the segment's growth.
Comscore, Inc. Products
| Product Range | What is it ? |
|---|---|
| MMX Multi-Platform | A comprehensive measurement and analytics tool that provides insights into consumer behavior across desktop, mobile, and tablet devices. |
| vCE (Validated Campaign Essentials) | A campaign measurement and optimization tool that provides insights into digital campaign performance, including viewability, fraud, and brand safety metrics. |
| Rentrak Box Office Essentials | A box office measurement and analytics tool that provides insights into movie ticket sales, audience demographics, and box office trends. |
| OnDemand Essentials | A video-on-demand measurement and analytics tool that provides insights into consumer behavior, engagement, and content performance. |
| TV Essentials | A TV measurement and analytics tool that provides insights into TV viewing behavior, audience demographics, and program performance. |
| Digital Analytix | A digital analytics platform that provides insights into website traffic, engagement, and conversion metrics. |
comScore, Inc.'s Porter Forces
Threat Of Substitutes
ComScore, Inc. faces moderate threat from substitutes, as customers have limited alternatives for digital analytics and measurement solutions.
Bargaining Power Of Customers
ComScore, Inc. has a diverse customer base, which reduces the bargaining power of individual customers, giving the company an upper hand in negotiations.
Bargaining Power Of Suppliers
ComScore, Inc. has a strong bargaining position with its suppliers, as it is a large customer and has multiple sourcing options.
Threat Of New Entrants
The digital analytics and measurement industry is highly competitive, and new entrants can easily disrupt the market with innovative solutions, posing a significant threat to ComScore, Inc.
Intensity Of Rivalry
The digital analytics and measurement industry is highly competitive, with many established players, leading to intense rivalry and high marketing and innovation expenses for ComScore, Inc.
Strength
Capital Structure
| Value | |
|---|---|
| Debt Weight | 16.15% |
| Debt Cost | 3.95% |
| Equity Weight | 83.85% |
| Equity Cost | 9.42% |
| WACC | 8.53% |
| Leverage | 19.26% |
comScore, Inc. : Quality Control
comScore, Inc. passed 3 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| TRUE | TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables … |
| GRPN | Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on … |
| LTRPA | Liberty TripAdvisor Holdings, Inc., through its subsidiaries, operates travel guidance platform that connects travelers with travel partners. The company operates through two segments, Hotels, Media & Platform, and Experiences & … |
| SEAT | Vivid Seats Inc. operates as an online secondary marketplace for tickets in the United States and Canada. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts … |
| MAX | MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Vivid Seats
A-Score
1-Year Total Return ->
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TrueCar
A-Score
1-Year Total Return ->
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Liberty TripAdvisor Holdings
A-Score
1-Year Total Return ->
4
comScore
A-Score
1-Year Total Return ->
5
Groupon
A-Score
1-Year Total Return ->
6
