-20.51%
-13.29%
12.17%
17.43%
37.69%
223.18%
467.19%
AI Spotlight on DECK
Company Description
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities.The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name.It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand.
The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers.It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally.As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide.
The company was founded in 1973 and is headquartered in Goleta, California.
Market Data
| Last Price | 177.36 |
| Change Percentage | -20.51% |
| Open | 196.1 |
| Previous Close | 223.11 |
| Market Cap ( Millions) | 26945 |
| Volume | 14416192 |
| Year High | 223.98 |
| Year Low | 131.4 |
| M A 50 | 203.51 |
| M A 200 | 168.13 |
Financial Ratios
| FCF Yield | 3.18% |
| Dividend Yield | 0.00% |
| ROE | 41.15% |
| Debt / Equity | 11.63% |
| Net Debt / EBIDTA | -84.53% |
| Price To Book | 12.15 |
| Price Earnings Ratio | 30.84 |
| Price To FCF | 31.46 |
| Price To sales | 5.79 |
| EV / EBITDA | 22.71 |
News
- Jan -31 - S&P 500 Gains and Losses Today: UGG Footwear Maker Deckers Outdoor Plunges on Weak Outlook
- Jan -31 - Deckers Outdoor Is Not A Buy-The-Dip Opportunity
- Jan -31 - Why the Stock Price of the Maker of Hoka and Ugg Footwear Plunged Friday
- Jan -31 - Why Deckers Outdoor Stock Got Hammered Today
- Jan -31 - Stock Of The Day: Deckers Outdoor Tests Critical Level — Bounce Or Breakdown?
- Jan -31 - Is Deckers' Growth Story Slowing? Analysts Share Mixed Views
- Jan -31 - Chart of the Day: Deckers
- Jan -31 - Deckers Q3 Earnings Beat on HOKA & UGG Strength, FY25 View Up
- Jan -31 - TEAM "Well Suited" for A.I., DECK Steps Off Highs, WBA Suspends Dividend
- Jan -31 - Hoka Maker's Earnings Run Past Estimates but Deckers Stock Falls Sharply
- Jan -31 - Deckers Outdoor Corporation (DECK) Q3 2025 Earnings Call Transcript
- Jan -31 - Markets Modestly in the Green Ahead of Earnings for AAPL, INTC, V & More
- Jan -31 - Deckers (DECK) Reports Q3 Earnings: What Key Metrics Have to Say
- Jan -30 - Deckers (DECK) Surpasses Q3 Earnings and Revenue Estimates
- Jan -30 - Deckers hiked its outlook, but the stock is tumbling after a sizable run higher
- Jan -30 - Deckers Outdoor's shares tumble on quarterly guidance despite beat
- Jan -29 - Consumer Confidence Drops: Why These 4 Retail Stocks Are Still a Buy
- Jan -28 - Deckers Gears Up for Q3 Earnings: HOKA to Drive Top-Line Growth
- Jan -24 - Deckers (DECK) Suffers a Larger Drop Than the General Market: Key Insights
- Jan -24 - Bull of the Day: Deckers Outdoor (DECK)
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Direct-to-Consumer
Expected Growth : 10 %
What the company do ?
Direct-to-Consumer from Deckers Outdoor Corporation refers to the company's sales strategy of selling its products, such as UGG and Teva, directly to customers through its own e-commerce platforms and retail stores.
Why we expect these perspectives ?
Deckers Outdoor Corporation's Direct-to-Consumer segment growth is driven by strong e-commerce capabilities, effective digital marketing, and strategic brand investments. The company's focus on omnichannel retailing, product innovation, and customer experience enhancements also contribute to its 10% growth. Additionally, Deckers' ability to leverage its brands' strong heritage and authenticity resonates with consumers, further fueling growth.
Segment n°2 -> UGG
Expected Growth : 11 %
What the company do ?
UGG is a popular brand of sheepskin boots and footwear from Deckers Outdoor Corporation, known for its comfort, warmth, and stylish designs.
Why we expect these perspectives ?
UGG's 11% growth driven by strong brand recognition, increasing demand for comfort footwear, successful marketing campaigns, and strategic expansion into new markets, particularly in Asia. Additionally, the brand's focus on sustainability and digital transformation has resonated with consumers, contributing to its growth momentum.
Segment n°3 -> HOKA
Expected Growth : 13 %
What the company do ?
HOKA is a Deckers Outdoor Corporation brand offering maximally cushioned running shoes with a focus on comfort and performance.
Why we expect these perspectives ?
HOKA's 13% growth is driven by increasing popularity of trail running, strategic partnerships with running influencers, and expansion into new markets. Additionally, Deckers' focus on digital marketing, e-commerce growth, and premium product offerings have contributed to the brand's success. Furthermore, HOKA's innovative products, such as max cushioning and rocker technology, have resonated with consumers seeking high-performance running shoes.
Segment n°4 -> Teva
Expected Growth : 9 %
What the company do ?
Teva is a footwear brand from Deckers Outdoor Corporation, offering outdoor and sporty sandals, shoes, and boots for men and women.
Why we expect these perspectives ?
Teva's 9% growth is driven by increasing demand for outdoor activities, expanding distribution channels, and strategic partnerships. Additionally, the brand's focus on sustainability and innovative products, such as the Terra-Float and Ember collections, resonates with environmentally conscious consumers, contributing to its growth momentum.
Segment n°5 -> Other Brands Wholesale
Expected Growth : 8 %
What the company do ?
Other Brands Wholesale from Deckers Outdoor Corporation refers to the wholesale business of its non-Ugg brands, including Teva, Sanuk, and HOKA ONE ONE.
Why we expect these perspectives ?
Strong demand for outdoor gear, increasing popularity of hiking and outdoor activities, successful product innovation, and strategic partnerships with key retailers drive the 8% growth of Other Brands Wholesale from Deckers Outdoor Corporation. Additionally, effective inventory management and optimized supply chain operations contribute to the segment's growth.
Segment n°6 -> Sanuk
Expected Growth : 7 %
What the company do ?
Sanuk is a brand from Deckers Outdoor Corporation, offering comfortable and casual footwear with a relaxed, California-inspired vibe.
Why we expect these perspectives ?
Sanuk's 7% growth is driven by increasing demand for comfortable and casual footwear, particularly among younger generations. Strong online presence, strategic partnerships, and effective marketing campaigns have contributed to the brand's expansion. Additionally, Deckers Outdoor Corporation's focus on product innovation, quality, and sustainability has enhanced Sanuk's appeal, attracting a wider customer base and driving sales growth.
Deckers Outdoor Corporation Products
| Product Range | What is it ? |
|---|---|
| UGG | Luxury footwear, apparel, and accessories for men, women, and kids, known for their sheepskin boots and comfort-focused designs. |
| HOKA ONE ONE | Max cushioning and comfortable running shoes for runners and outdoor enthusiasts, offering superior comfort and performance. |
| Teva | Outdoor footwear and sandals for water sports, hiking, and casual wear, emphasizing comfort, durability, and versatility. |
| Sanuk | Comfortable and casual footwear, including sandals, shoes, and boots, for relaxed, everyday wear. |
| Ahnu | Outdoor footwear and apparel for hiking, trail running, and outdoor enthusiasts, focusing on comfort, support, and durability. |
Deckers Outdoor Corporation's Porter Forces
Threat Of Substitutes
Deckers Outdoor Corporation faces moderate threat from substitutes, as customers have limited alternatives for high-quality outdoor footwear and apparel. However, the company's focus on innovation and sustainability helps to differentiate its products and reduce the threat of substitutes.
Bargaining Power Of Customers
Deckers Outdoor Corporation has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's strong brand reputation and high-quality products reduce the likelihood of customers switching to competitors.
Bargaining Power Of Suppliers
Deckers Outdoor Corporation relies on a few large suppliers for raw materials, which gives them some bargaining power. However, the company's long-term relationships with suppliers and its ability to negotiate prices help to mitigate this risk.
Threat Of New Entrants
The outdoor footwear and apparel industry has high barriers to entry, including significant capital requirements and the need for specialized expertise. This makes it difficult for new entrants to compete with established players like Deckers Outdoor Corporation.
Intensity Of Rivalry
The outdoor footwear and apparel industry is highly competitive, with many established players competing for market share. Deckers Outdoor Corporation faces intense rivalry from companies like VF Corporation, Columbia Sportswear, and Wolverine World Wide.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 11.24% |
| Debt Cost | 3.95% |
| Equity Weight | 88.76% |
| Equity Cost | 9.18% |
| WACC | 8.59% |
| Leverage | 12.66% |
Deckers Outdoor Corporation : Quality Control
Deckers Outdoor Corporation passed 9 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| NKE | NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, … |
| WEYS | Weyco Group, Inc. designs and distributes footwear for men, women, and children. It operates through two segments, North American Wholesale Operations and North American Retail Operations. The company offers mid-priced … |
| PHM | PulteGroup, Inc., through its subsidiaries, primarily engages in the homebuilding business in the United States. It acquires and develops land primarily for residential purposes; and constructs housing on such land. … |
| BKNG | Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; … |
| SHOO | Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward branded and private label footwear, accessories, and apparel for women, men, and children in the United States and internationally. Its Wholesale … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Weyco
A-Score
1-Year Total Return ->
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PulteGroup
A-Score
1-Year Total Return ->
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Booking
A-Score
1-Year Total Return ->
4
Steven Madden
A-Score
1-Year Total Return ->
5
Deckers
A-Score
1-Year Total Return ->
6
