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1. Company Snapshot

1.a. Company Description

Heartland Financial USA, Inc., a multi-bank holding company, provides commercial, small business, and consumer banking services to individuals and businesses in the United States.It accepts various deposit products, including checking and other demand deposit accounts; NOW, savings, money market, individual retirement, and health savings accounts; certificates of deposit; and other time deposits.The company also offers commercial and industrial loans; commercial real estate loans; real estate mortgage loans; small business loans; agricultural loans; consumer loans comprising motor vehicle and home improvement loans, home equity line of credit, and fixed rate home equity and personal lines of credit; and credit cards for commercial, business, and personal use.


In addition, it provides online banking, mobile banking, telephone banking, bill payment, automated clearing house, wire transfer, zero balance account, transaction reporting, lock box, remote deposit capture, accounts receivable, investment sweep account, reconciliation, treasury management, wealth management, trust, foreign exchange, and various fraud prevention services, such as check and electronic positive pay, as well as commercial purchasing and merchant credit cards, debit cards, and automated teller machines.Further, the company offers investment services, such as mutual funds, annuities, retirement products, education savings products, and brokerage services, as well as vehicle, property and casualty, and life and disability insurance products.Additionally, it is involved in the community development, consumer finance, multi-line insurance agency, and property management businesses.


The company operates through 129 banking locations in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas, and California.Heartland Financial USA, Inc.was founded in 1981 and is headquartered in Dubuque, Iowa.

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1.b. Last Insights on HTLF

Heartland Financial USA, Inc.'s stock performance was negatively driven by the acquisition announcement and subsequent completion by UMB Financial Corporation in January 2025. The regulatory approvals received on January 10, 2025, marked a significant milestone in the acquisition process. The acquisition's completion on January 31, 2025, led to the integration of Heartland's assets and operations into UMB's, potentially impacting the company's identity and growth trajectory.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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UMB Financial Corporation Completes Acquisition of Heartland Financial USA, Inc.

Jan -31

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UMB Financial Corporation Receives Regulatory Approval to Acquire Heartland Financial USA, Inc.

Jan -10

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Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock Dividend

Jan -02

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Heartland Financial Offering Attractive 7% Yielding Preferred Shares With Higher Yield Opportunity

Nov -07

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Heartland Financial: Everything Is Based On The Merger With UMBF

Nov -01

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Heartland Financial USA, Inc. (“HTLF”) Announces Common Stock and Series E Preferred Stock Dividends

Oct -24

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Heartland Financial (HTLF) Is Up 5.82% in One Week: What You Should Know

Sep -18

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What Makes Heartland Financial (HTLF) a New Buy Stock

Aug -02

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (4.85%)

6. Segments

Commercial and Consumer Banking

Expected Growth: 4.85%

Heartland Financial USA, Inc.'s Commercial and Consumer Banking segment growth of 4.85% is driven by strategic acquisitions, expansion of commercial lending, and increased deposit growth. Additionally, investments in digital banking platforms and enhanced customer experience have contributed to the segment's growth.

7. Detailed Products

Commercial Banking

Provides a range of commercial banking services, including cash management, lending, and treasury management solutions to businesses of all sizes.

Consumer Banking

Offers a variety of consumer banking products and services, including checking and savings accounts, credit cards, and personal loans.

Mortgage Banking

Provides mortgage lending services to individuals and families, offering a range of mortgage products and refinancing options.

Wealth Management

Offers investment and wealth management services, including financial planning, investment management, and trust services.

Insurance Services

Provides insurance products and services, including life insurance, disability insurance, and long-term care insurance.

8. Heartland Financial USA, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Heartland Financial USA, Inc. operates in a highly competitive industry, but the threat of substitutes is mitigated by the company's strong brand recognition and customer loyalty.

Bargaining Power Of Customers

Heartland Financial USA, Inc. has a large customer base, but customers have significant bargaining power due to the availability of alternative financial institutions.

Bargaining Power Of Suppliers

Heartland Financial USA, Inc. has a diversified supplier base, reducing the bargaining power of individual suppliers.

Threat Of New Entrants

While there are barriers to entry in the financial services industry, new entrants can still pose a threat to Heartland Financial USA, Inc.'s market share.

Intensity Of Rivalry

The financial services industry is highly competitive, with many established players competing for market share, leading to a high intensity of rivalry.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 34.12%
Debt Cost 3.95%
Equity Weight 65.88%
Equity Cost 8.84%
WACC 7.17%
Leverage 51.78%

11. Quality Control: Heartland Financial USA, Inc. passed 2 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
First Capital

A-Score: 6.6/10

Value: 8.0

Growth: 5.7

Quality: 5.9

Yield: 6.0

Momentum: 8.5

Volatility: 5.7

1-Year Total Return ->

Stock-Card
Provident Financial Holdings

A-Score: 6.3/10

Value: 5.3

Growth: 4.3

Quality: 4.3

Yield: 7.0

Momentum: 7.0

Volatility: 10.0

1-Year Total Return ->

Stock-Card
Seacoast Banking

A-Score: 5.6/10

Value: 4.3

Growth: 5.4

Quality: 6.1

Yield: 4.0

Momentum: 7.0

Volatility: 7.0

1-Year Total Return ->

Stock-Card
Bank of Marin

A-Score: 5.6/10

Value: 4.5

Growth: 1.9

Quality: 6.0

Yield: 8.0

Momentum: 7.0

Volatility: 6.3

1-Year Total Return ->

Stock-Card
Heartland Financial USA

A-Score: 4.8/10

Value: 4.1

Growth: 2.2

Quality: 7.8

Yield: 3.0

Momentum: 6.0

Volatility: 5.7

1-Year Total Return ->

Stock-Card
Independent Bank Group

A-Score: 4.4/10

Value: 3.6

Growth: 2.8

Quality: 5.1

Yield: 4.0

Momentum: 5.0

Volatility: 5.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

64.67$

Current Price

64.67$

Potential

-0.00%

Expected Cash-Flows