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1. Company Snapshot

1.a. Company Description

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States.The company sells home/garden décor, toys, kitchenware, apparel, and electronics products.It sells its products through hourloop.com, amazon.com, and walmart.com.


Hour Loop, Inc.was founded in 2013 and is headquartered in Redmond, Washington.

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1.b. Last Insights on HOUR

Hour Loop, Inc.'s recent performance has been driven by the company's expansion into the non-alcoholic cannabis cocktail market with the launch of Emerald Hour, a new line of products available in dispensaries across Ontario. This strategic move positions the company to capitalize on the growing demand for cannabis-infused beverages, particularly during the "Dry January" trend. The company's diversification into this emerging market is expected to drive revenue growth and increase market share.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Hour Loop (NASDAQ:HOUR) Shares Up 2.4% – Should You Buy?

Nov -22

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Reviewing Hour Loop (NASDAQ:HOUR) and WeBuy Global (NASDAQ:WBUY)

Nov -16

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Reviewing Yunji (NASDAQ:YJ) and Hour Loop (NASDAQ:HOUR)

Oct -24

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Hour Loop: Tariffs Clearly A Problem

Oct -08

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NEOGEN 96 HOUR DEADLINE ALERT: Former Louisiana Attorney General and Kahn Swick & Foti, LLC Remind Investors With Losses in Excess of $100,000 of Deadline in Class Action Lawsuit Against Neogen Corporation - NEOG

Sep -12

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Hour Loop Reports Second Quarter of 2025 Results

Aug -12

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TEMPUS AI 96 HOUR DEADLINE ALERT: Former Louisiana Attorney General and Kahn Swick & Foti, LLC Remind Investors With Losses in Excess of $100,000 of Deadline in Class Action Lawsuit Against Tempus AI, Inc. - TEM

Aug -08

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RECKITT BENCKISER 72 HOUR DEADLINE ALERT: Former Louisiana Attorney General and Kahn Swick & Foti, LLC Remind Investors With Losses in Excess of $100,000 of Deadline in Class Action Lawsuit Against Reckitt Benckiser Group PLC - RBGLY

Aug -01

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (11.70%)

6. Segments

Online Retail

Expected Growth: 11.7%

Hour Loop, Inc.'s 11.7% online retail growth is driven by increasing e-commerce adoption, strategic partnerships, and effective social media marketing. Additionally, the company's focus on fast shipping, competitive pricing, and personalized customer experiences have contributed to its success. Furthermore, the rise of mobile shopping and investments in data analytics have enabled Hour Loop to optimize its operations and improve customer engagement.

7. Detailed Products

Smart Watches

Hour Loop's smart watches are designed to track fitness and health metrics, receive notifications, and control music playback.

Wireless Earbuds

Hour Loop's wireless earbuds provide high-quality audio, long battery life, and seamless connectivity.

Fitness Trackers

Hour Loop's fitness trackers monitor daily activities, sleep patterns, and heart rate, providing valuable insights for a healthier lifestyle.

Smart Speakers

Hour Loop's smart speakers offer high-quality audio, voice assistant integration, and smart home control.

Health Monitoring Devices

Hour Loop's health monitoring devices track vital signs, detect irregular heart rhythms, and provide personalized health insights.

8. Hour Loop, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Hour Loop, Inc. is moderate due to the presence of alternative products and services in the market.

Bargaining Power Of Customers

The bargaining power of customers is high for Hour Loop, Inc. due to the availability of alternative products and services, and the ease of switching costs.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low for Hour Loop, Inc. due to the presence of multiple suppliers and the company's ability to negotiate prices.

Threat Of New Entrants

The threat of new entrants for Hour Loop, Inc. is moderate due to the presence of barriers to entry, such as high capital requirements and regulatory hurdles.

Intensity Of Rivalry

The intensity of rivalry for Hour Loop, Inc. is high due to the presence of several competitors in the market, and the need to differentiate products and services to gain a competitive advantage.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 67.64%
Debt Cost 3.95%
Equity Weight 32.36%
Equity Cost 10.32%
WACC 6.01%
Leverage 209.07%

11. Quality Control: Hour Loop, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Hour Loop

A-Score: 4.6/10

Value: 3.8

Growth: 7.1

Quality: 6.5

Yield: 0.0

Momentum: 10.0

Volatility: 0.0

1-Year Total Return ->

Stock-Card
National Vision

A-Score: 4.1/10

Value: 4.7

Growth: 2.4

Quality: 3.2

Yield: 0.0

Momentum: 10.0

Volatility: 4.0

1-Year Total Return ->

Stock-Card
CarParts

A-Score: 3.7/10

Value: 9.8

Growth: 4.0

Quality: 4.0

Yield: 0.0

Momentum: 3.0

Volatility: 1.7

1-Year Total Return ->

Stock-Card
Barnes & Noble Education

A-Score: 3.3/10

Value: 7.4

Growth: 1.7

Quality: 2.8

Yield: 0.0

Momentum: 6.0

Volatility: 1.7

1-Year Total Return ->

Stock-Card
Sportsman's Warehouse

A-Score: 3.0/10

Value: 8.1

Growth: 3.6

Quality: 2.9

Yield: 0.0

Momentum: 2.5

Volatility: 1.0

1-Year Total Return ->

Stock-Card
The Container Store

A-Score: 2.4/10

Value: 10.0

Growth: 1.3

Quality: 2.9

Yield: 0.0

Momentum: 0.0

Volatility: 0.3

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.03$

Current Price

2.03$

Potential

-0.00%

Expected Cash-Flows