-0.23%
10.06%
38.59%
47.65%
60.60%
22.77%
34.69%

Company Description

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.It operates through Franchise, Corporate-Owned Stores, and Equipment segments.The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia.


The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada.The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada.As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia.


Planet Fitness, Inc.was founded in 1992 and is headquartered in Hampton, New Hampshire.

Market Data

Last Price 108.82
Change Percentage -0.23%
Open 109.02
Previous Close 109.07
Market Cap ( Millions) 9161
Volume 283192
Year High 109.5
Year Low 54.35
M A 50 101.08
M A 200 81.19

Financial Ratios

FCF Yield 2.12%
Dividend Yield 0.00%
ROE -80.57%
Debt / Equity -970.71%
Net Debt / EBIDTA 476.42%
Price To Book -34.58
Price Earnings Ratio 57.41
Price To FCF 47.28
Price To sales 8.13
EV / EBITDA 23.87

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Corporate-owned Stores

Expected Growth : 9 %

What the company do ?

Corporate-owned Stores from Planet Fitness, Inc. are fully owned and operated by the company, allowing for greater control over brand consistency and customer experience.

Why we expect these perspectives ?

Planet Fitness' corporate-owned stores growth is driven by strategic location expansion, increased brand awareness, and effective marketing campaigns. Additionally, the company's Judgement Free Zone philosophy, affordable membership options, and high-value amenities attract a loyal customer base, contributing to the 9% growth rate.

Segment nΒ°2 -> Franchise

Expected Growth : 7 %

What the company do ?

Planet Fitness, Inc. is a franchisor of fitness centers offering Judgement Free Zone atmosphere, affordable membership, and state-of-the-art equipment.

Why we expect these perspectives ?

Planet Fitness' franchise growth is driven by increasing demand for affordable fitness options, strategic partnerships, and expansion into new markets. The Judgement Free Zone brand resonates with consumers, while the low-cost, high-volume model attracts franchisees. Additionally, the company's focus on technology integration and digital marketing enhances the member experience, fueling growth.

Segment nΒ°3 -> Equipment

Expected Growth : 6 %

What the company do ?

Equipment from Planet Fitness, Inc. includes a variety of cardio machines, strength training equipment, and free weights, catering to diverse fitness needs.

Why we expect these perspectives ?

Planet Fitness' equipment segment growth is driven by increasing demand for high-quality, affordable fitness equipment, strategic partnerships with fitness influencers, and expansion into new markets. Additionally, the company's Judgement-Free Zone philosophy and focus on providing a welcoming environment for members contribute to growth. Furthermore, investments in digital technology and data analytics enhance the overall member experience, driving equipment sales and retention.

Planet Fitness, Inc. Products

Product Range What is it ?
Membership Planet Fitness offers various membership plans that provide access to its fitness centers, equipment, and amenities.
PF360 PF360 is a premium membership tier that offers additional amenities, including access to exclusive equipment, personalized fitness coaching, and discounts on certain services.
Small Group Training Planet Fitness offers small group training sessions led by certified trainers, focusing on strength training, cardio, and flexibility exercises.
Personal Training Planet Fitness offers one-on-one personal training sessions with certified trainers, tailored to individual fitness goals and needs.
Fitness Classes Planet Fitness offers a variety of group fitness classes, including yoga, Pilates, and cardio-based workouts.
Equipment and Amenities Planet Fitness gyms are equipped with a range of cardio and strength training equipment, as well as amenities like hydromassage beds, tanning services, and free Wi-Fi.

Planet Fitness, Inc.'s Porter Forces

Planet Fitness has a low threat of substitutes due to its unique Judgement Free Zone atmosphere and affordable membership prices, making it difficult for substitutes to replicate.

Planet Fitness has a medium bargaining power of customers due to the availability of alternative fitness centers and gyms, but its low prices and convenient locations mitigate this power.

Planet Fitness has a low bargaining power of suppliers due to its ability to negotiate with equipment manufacturers and its large scale of operations.

Planet Fitness has a medium threat of new entrants due to the relatively low barriers to entry in the fitness industry, but its established brand and economies of scale make it difficult for new entrants to compete.

Planet Fitness operates in a highly competitive fitness industry with many established players, leading to a high intensity of rivalry among competitors.

Capital Structure

Value
Debt Weight 106.08%
Debt Cost 5.03%
Equity Weight -6.08%
Equity Cost 10.80%
WACC 4.67%
Leverage -1744.59%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
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PRKS United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates SeaWorld theme parks in Orlando, Florida; San …
YETI YETI Holdings, Inc. designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand. The company offers hard and soft coolers, as well as cargo, …
HAS Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This …
SIX Six Flags Entertainment Corporation owns and operates regional theme and waterparks under the Six Flags name. Its parks offer various thrill rides, water attractions, themed areas, concerts and shows, restaurants, …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
108.82$
Current Price
108.82$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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