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1. Company Snapshot

1.a. Company Description

Premier Financial Corp., through its subsidiaries, provides various banking services.It offers various demand, checking, money market, and savings accounts, as well as certificates of deposits and certificates of deposit account registry service; and investment products.The company also provides residential and commercial real estate, commercial, construction, home improvement and home equity, and consumer loans.


In addition, it invests in the U.S. treasury and federal government agency obligations, obligations of states and political subdivisions, mortgage-backed securities that are issued by federal agencies, collateralized mortgage obligations, and corporate bonds.Further, the company offers property and casualty, life, and group health insurance agency services; mezzanine funding services; and online banking services, which include mobile banking, person-to-person payments, online bill pay, and online account opening, as well as the MoneyPass ATM network.It operates through 75 banking center offices and 12 loan offices in Ohio, Michigan, Indiana, Pennsylvania, and West Virginia.


The company was formerly known as First Defiance Financial Corp.and changed its name to Premier Financial Corp.in June 2020.


Premier Financial Corp.was founded in 1920 and is headquartered in Defiance, Ohio.

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1.b. Last Insights on PFC

Premier Financial Corp.'s recent performance was driven by strong Q4 earnings and revenue beat, surpassing Zacks Consensus Estimate of $0.51 per share. The company's quarterly earnings of $0.63 per share marked a 23% year-over-year increase, demonstrating its ability to deliver solid financial results. Additionally, Premier Financial's inclusion in the Zacks Rank #1 (Strong Buy) income stocks list further solidified its momentum. The company's pending merger with WesBanco, Inc. also received necessary regulatory approvals, paving the way for a successful acquisition.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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WesBanco, Inc. Completes Acquisition of Premier Financial Corp. and Appoints Directors

Mar -01

Source: prnewswire.com

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WesBanco, Inc. and Premier Financial Corp. Announce Regulatory Approvals for Pending Merger

Feb -12

Source: prnewswire.com

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Best Income Stocks to Buy for February 4th

Feb -04

Source: zacks.com

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What Makes Premier Financial (PFC) a Strong Momentum Stock: Buy Now?

Jan -29

Source: zacks.com

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Premier Financial (PFC) Tops Q4 Earnings and Revenue Estimates

Jan -21

Source: zacks.com

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WesBanco, Inc. and Premier Financial Corp. Announce Shareholder Approvals of Merger Agreement

Dec -11

Source: prnewswire.com

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PREMIER FINANCIAL INVESTOR ALERT by the Former Attorney General of Louisiana: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of Premier Financial Corp. - PFC

Nov -20

Source: businesswire.com

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Johnson & Johnson Preferred Financing, Inc. Implements 2iG's PFC Insight

Oct -23

Source: globenewswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.85%)

6. Segments

Banking and Related Activities

Expected Growth: 7.85%

Premier Financial Corp's 7.85% growth in Banking and Related Activities is driven by increasing demand for digital banking services, strategic acquisitions, and expansion into new markets. Additionally, the company's focus on customer experience, cost savings initiatives, and a favorable interest rate environment have contributed to its growth momentum.

7. Detailed Products

Insurance Services

Premier Financial Corp. offers a range of insurance services, including life insurance, health insurance, and property insurance, to individuals and businesses.

Investment Products

Premier Financial Corp. offers a variety of investment products, including mutual funds, exchange-traded funds (ETFs), and individual securities, to help clients achieve their financial goals.

Retirement Planning

Premier Financial Corp. offers customized retirement planning services, including 401(k) and IRA plans, to help individuals and businesses plan for a secure retirement.

Wealth Management

Premier Financial Corp. offers comprehensive wealth management services, including portfolio management, estate planning, and tax planning, to high net worth individuals and families.

Business Banking

Premier Financial Corp. offers a range of business banking services, including commercial loans, cash management, and treasury services, to businesses of all sizes.

Mortgage Lending

Premier Financial Corp. offers a range of mortgage lending options, including residential and commercial mortgages, to individuals and businesses.

8. Premier Financial Corp.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Premier Financial Corp. is medium due to the presence of alternative financial institutions and digital payment platforms.

Bargaining Power Of Customers

The bargaining power of customers is high due to the availability of multiple financial institutions and the ease of switching between them.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low due to the company's strong financial position and ability to negotiate favorable terms.

Threat Of New Entrants

The threat of new entrants is medium due to the regulatory barriers and capital requirements for entering the financial services industry.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of multiple established financial institutions and the need to compete for market share.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 27.38%
Debt Cost 8.60%
Equity Weight 72.62%
Equity Cost 10.22%
WACC 9.78%
Leverage 37.71%

11. Quality Control: Premier Financial Corp. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Premier Financial

A-Score: 5.4/10

Value: 5.1

Growth: 3.2

Quality: 5.5

Yield: 6.0

Momentum: 7.0

Volatility: 5.7

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

28.04$

Current Price

28.04$

Potential

-0.00%

Expected Cash-Flows