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1. Company Snapshot

1.a. Company Description

Upbound Group, Inc., an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico.The company operates in four segments: Rent-A-Center Business, Acima, Mexico, and Franchising.The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels.


It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories.The company also provides merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer through kiosks located within retailer's locations.It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com.


The company was formerly known as Rent-A-Center, Inc.and changed its name to Upbound Group, Inc.in February 2023.


Upbound Group, Inc.was founded in 1960 and is headquartered in Plano, Texas.

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1.b. Last Insights on UPBD

Upbound Group, Inc.'s recent performance was negatively impacted by margin pressure and integration costs, leading to a trimmed 2025 guidance despite reporting Q3 earnings and sales beat. The company's Q3 earnings of $1 per share exceeded estimates, but revenue growth was overshadowed by these costs. Integration expenses and margin pressures have raised concerns, potentially affecting future profitability. Additionally, the company's decision to lower its 2025 outlook may have contributed to investor skepticism.

1.c. Company Highlights

2. Upbound Group's 2025 Earnings: A Strong Performance

Publication Date: Mar -09

📋 Highlights
  • Bridget Revenue Surge: Generated $64.6M in Q4, 41.5% YoY growth with 1.6M paid subscribers, 30% YoY increase.
  • Acima GMV Expansion: Year-over-year GMV surged 100% while revenue rose 8.6% to $87M adjusted EBITDA.
  • Total Revenue Record: Upbound hit $4.7B annual revenue, +8.7% YoY, with $510M adjusted EBITDA, +7.5% YoY.
  • 2026 Guidance: Forecasts $4.7B–$4.95B revenue, $500M–$535M EBITDA, and $200M free cash flow target.
  • Rent-A-Center Recovery: Achieved 80 bps same-store sales growth and reduced loss rate to 4.9%, 10 bps YoY improvement.

Segment Performance

Acima, one of the company's key segments, focused on driving repeat business and leveraging digital advancements to grow merchant relationships. The team successfully delivered on these priorities, resulting in revenue growth and adjusted EBITDA growing in low double digits. Acima's direct-to-consumer marketplace experienced substantial growth, with GMV growing over 100% year over year. Rent-A-Center concentrated on digital evolution and disciplined underwriting, making significant progress in strengthening its customer experience. Bridget, a subscription-based financial health technology company, achieved remarkable growth, with a 41.5% increase in revenue and a 30% increase in paid subscribers.

Financial Highlights

The company's financial results exceeded expectations, with revenue growing 8.7% to approximately $4.7 billion. The actual EPS was $1.01, beating estimates of $0.97. Analysts estimate next year's revenue growth at 6.5%. The company's valuation metrics indicate a reasonable price, with a P/E Ratio of 15.23, P/B Ratio of 1.6, and EV/EBITDA of 2.86. The dividend yield is around 7.93%, making it an attractive option for income investors.

Outlook and Guidance

Looking ahead to 2026, the company expects continued growth and opportunity at Acima, with a revenue range of $4.7 billion to $4.95 billion, and adjusted EBITDA range of $500 million to $535 million. The company also expects to increase free cash flow to approximately $200 million in 2026. Management is confident in its ability to manage losses and generate returns, with a focus on executing its business plan and creating value for shareholders.

Key Takeaways

The company's strong financial performance and guidance indicate a positive outlook for 2026. With a solid foundation in place, Upbound Group is well-positioned to continue its growth trajectory and deliver value to shareholders. As the company navigates the competitive landscape, its focus on digital evolution, disciplined underwriting, and customer experience will be crucial in driving future success.

3. NewsRoom

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Upbound Group Deserves An Upbound Share Price

Mar -18

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Unexpected Stock Picks and Looking to the Future

Mar -02

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Upbound Stock Gains 6% After Reporting Q4 Earnings & Revenue Beat

Feb -20

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FPA Queens Road Small Cap Value Fund Q4 2025 Performance Review

Feb -20

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Upbound Group (NASDAQ:UPBD) Shares Up 9.6% After Strong Earnings

Feb -20

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Upbound Group, Inc. (UPBD) Q4 2025 Earnings Call Transcript

Feb -19

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Upbound Group (UPBD) Surpasses Q4 Earnings and Revenue Estimates

Feb -19

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Upbound Group, Inc. Reports Fourth Quarter and Full Year 2025 Results

Feb -19

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (2.65%)

6. Segments

Acima

Expected Growth: 2.5%

Acima's 2.5% growth is driven by increasing demand for point-of-sale financing solutions, expansion into new retail partnerships, and strategic investments in digital capabilities. Additionally, the rise of omnichannel shopping and growing consumer preference for flexible payment options contribute to the segment's growth.

Rent-A-Center

Expected Growth: 2.8%

Rent-A-Center's 2.8% growth is driven by increasing demand for affordable furniture and appliances, expansion into new markets, and strategic partnerships. The company's flexible rental options and omnichannel approach also contribute to its growth, as well as its focus on improving customer experience and loyalty.

Franchising

Expected Growth: 2.2%

Upbound Group, Inc.'s franchising growth of 2.2% is driven by increasing demand for proven business models, expansion into new markets, and strategic partnerships. Additionally, the company's focus on digital transformation, operational efficiency, and strong brand recognition contribute to its growth momentum.

Mexico

Expected Growth: 3.5%

Mexico's 3.5% growth is driven by a combination of factors, including a growing middle class, increasing foreign investment, and a competitive manufacturing sector. Additionally, the country's proximity to the US and its participation in the USMCA trade agreement have boosted exports, while a stable macroeconomic environment and investments in infrastructure have supported domestic consumption.

7. Detailed Products

Rook

Rook is an open-source storage orchestrator for Kubernetes, providing a cloud-native storage experience.

Crossplane

Crossplane is an open-source control plane for multicloud and edge environments, providing a unified API for infrastructure and services.

Upbound Cloud

Upbound Cloud is a managed platform for Kubernetes and cloud-native applications, providing a simplified and secure way to deploy and manage workloads.

8. Upbound Group, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Upbound Group, Inc. is moderate, as there are some alternatives available in the market, but they are not very attractive to customers.

Bargaining Power Of Customers

The bargaining power of customers is high, as they have many options available in the market and can easily switch to competitors.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low, as Upbound Group, Inc. is a large company and has many suppliers to choose from.

Threat Of New Entrants

The threat of new entrants is moderate, as there are some barriers to entry in the market, but it is still possible for new companies to enter.

Intensity Of Rivalry

The intensity of rivalry is high, as there are many competitors in the market and they are all competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 71.62%
Debt Cost 3.95%
Equity Weight 28.38%
Equity Cost 13.88%
WACC 6.77%
Leverage 252.32%

11. Quality Control: Upbound Group, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Clear Secure

A-Score: 6.5/10

Value: 3.2

Growth: 9.8

Quality: 7.9

Yield: 5.0

Momentum: 9.0

Volatility: 4.3

1-Year Total Return ->

Stock-Card
Immersion

A-Score: 5.9/10

Value: 10.0

Growth: 6.7

Quality: 6.1

Yield: 6.0

Momentum: 1.5

Volatility: 5.3

1-Year Total Return ->

Stock-Card
Upbound

A-Score: 5.7/10

Value: 8.8

Growth: 3.9

Quality: 6.4

Yield: 10.0

Momentum: 1.0

Volatility: 4.3

1-Year Total Return ->

Stock-Card
American Software

A-Score: 4.0/10

Value: 2.6

Growth: 3.0

Quality: 5.7

Yield: 4.0

Momentum: 6.0

Volatility: 2.7

1-Year Total Return ->

Stock-Card
SilverSun Technologies

A-Score: 3.9/10

Value: 4.6

Growth: 5.2

Quality: 2.8

Yield: 5.0

Momentum: 6.0

Volatility: 0.0

1-Year Total Return ->

Stock-Card
Daily Journal

A-Score: 3.9/10

Value: 4.6

Growth: 4.7

Quality: 8.0

Yield: 0.0

Momentum: 2.0

Volatility: 4.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

17.21$

Current Price

17.21$

Potential

-0.00%

Expected Cash-Flows