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1. Company Snapshot

1.a. Company Description

Upbound Group, Inc., an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico.The company operates in four segments: Rent-A-Center Business, Acima, Mexico, and Franchising.The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels.


It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories.The company also provides merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer through kiosks located within retailer's locations.It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com.


The company was formerly known as Rent-A-Center, Inc.and changed its name to Upbound Group, Inc.in February 2023.


Upbound Group, Inc.was founded in 1960 and is headquartered in Plano, Texas.

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1.b. Last Insights on UPBD

Upbound Group, Inc.'s recent performance was negatively impacted by margin pressure and integration costs, leading to a trimmed 2025 guidance despite reporting Q3 earnings and sales beat. The company's Q3 earnings of $1 per share exceeded estimates, but revenue growth was overshadowed by these costs. Integration expenses and margin pressures have raised concerns, potentially affecting future profitability. Additionally, the company's decision to lower its 2025 outlook may have contributed to investor skepticism.

1.c. Company Highlights

2. Upbound Group's Q3 2025 Earnings: A Strong Performance

Upbound Group, Inc. reported a robust Q3 2025, with revenue reaching $1.16 billion, a 9% year-over-year increase. The company's adjusted EBITDA was $123.6 million, up 5.7% year-over-year, and non-GAAP diluted EPS was $1, a 5.3% increase year-over-year. The revenue growth was driven by the company's diverse segments, including Rent-A-Center, Acima, and Brigit. The adjusted EBITDA margins were 12%, a decline from 13.3% in the year-ago period, primarily due to the gross margin impact from the expansion of the jewelry segment and an increase in lease charge-off rate.

Publication Date: Nov -26

📋 Highlights
  • Revenue & EBITDA Growth: Q3 revenue hit $1.16B (+9% YoY), adjusted EBITDA rose to $123.6M (+5.7% YoY).
  • Rent-A-Center Momentum: Same-store sales improved 40 bps to -3.6% YoY, with Q4 expected to reach flat to positive comps.
  • Brigit Strong Performance: Generated $57.7M revenue (+40% YoY), 40% revenue growth, 27% subscriber increase to 1.4M, ARPU up 11.4% to $13.74.
  • Free Cash Flow & Liquidity: $50M FCF in Q3 (YTD $167M), $350M liquidity, net leverage at 2.9x.
  • Acima Growth & Margin Outlook: 11% GMV growth YoY, 2026 GMV projected high single-digit to low double-digit growth, adjusted EBITDA margin in low-to-mid teens.

Segment Performance

The Rent-A-Center segment saw a 40-basis-point improvement in same-store sales to -3.6% year-over-year, and the company expects same-store sales to approach flat to positive comps in Q4. Acima delivered its eighth consecutive quarter of GMV growth, with an 11% year-over-year increase. Brigit maintained impressive momentum with 40% revenue growth and 27% subscriber growth year-over-year. Fahmi Karam noted that 90% of GMV growth came from new merchants, while 10% came from productivity of existing merchants, highlighting the success of Acima's strategy.

Valuation and Outlook

With a P/E Ratio of 12.24 and an EV/EBITDA of 2.03, the company's valuation appears reasonable. The market seems to have priced in a moderate growth trajectory. However, with the company's expectations of high single-digits to low double-digit GMV growth at Acima for the year and Brigit's adjusted EBITDA margin over 16%, there is potential for upside. The company's guidance for 2026, with Acima's GMV growth expected to be in the high single-digit to low double-digit territory, suggests a positive outlook.

Cash Flow and Leverage

The company generated $50 million of free cash flow in Q3, resulting in a year-to-date total of $167 million. The company's liquidity position is strong, with over $350 million in liquidity and a net leverage ratio of approximately 2.9x. The $150 million from tax benefits provides flexibility for growth, deleveraging, and potential M&A, indicating a healthy financial position.

3. NewsRoom

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Acima and Bob's Discount Furniture Announce Exclusive Collaboration to Provide Innovative Lease-to-Own Solution

Dec -03

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Teacher Retirement System of Texas Grows Position in Upbound Group, Inc. $UPBD

Nov -05

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UPBD Cuts 2025 View Despite Reporting Q3 Earnings & Sales Beat

Oct -30

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Upbound Group, Inc. (UPBD) Q3 2025 Earnings Call Transcript

Oct -30

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Upbound Group (UPBD) Reports Q3 Earnings: What Key Metrics Have to Say

Oct -30

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Upbound Group (UPBD) Tops Q3 Earnings and Revenue Estimates

Oct -30

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Upbound Group, Inc. Reports Third Quarter 2025 Results

Oct -30

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Yousif Capital Management LLC Has $479,000 Stake in Upbound Group, Inc. $UPBD

Oct -24

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (2.65%)

6. Segments

Acima

Expected Growth: 2.5%

Acima's 2.5% growth is driven by increasing demand for point-of-sale financing solutions, expansion into new retail partnerships, and strategic investments in digital capabilities. Additionally, the rise of omnichannel shopping and growing consumer preference for flexible payment options contribute to the segment's growth.

Rent-A-Center

Expected Growth: 2.8%

Rent-A-Center's 2.8% growth is driven by increasing demand for affordable furniture and appliances, expansion into new markets, and strategic partnerships. The company's flexible rental options and omnichannel approach also contribute to its growth, as well as its focus on improving customer experience and loyalty.

Franchising

Expected Growth: 2.2%

Upbound Group, Inc.'s franchising growth of 2.2% is driven by increasing demand for proven business models, expansion into new markets, and strategic partnerships. Additionally, the company's focus on digital transformation, operational efficiency, and strong brand recognition contribute to its growth momentum.

Mexico

Expected Growth: 3.5%

Mexico's 3.5% growth is driven by a combination of factors, including a growing middle class, increasing foreign investment, and a competitive manufacturing sector. Additionally, the country's proximity to the US and its participation in the USMCA trade agreement have boosted exports, while a stable macroeconomic environment and investments in infrastructure have supported domestic consumption.

7. Detailed Products

Rook

Rook is an open-source storage orchestrator for Kubernetes, providing a cloud-native storage experience.

Crossplane

Crossplane is an open-source control plane for multicloud and edge environments, providing a unified API for infrastructure and services.

Upbound Cloud

Upbound Cloud is a managed platform for Kubernetes and cloud-native applications, providing a simplified and secure way to deploy and manage workloads.

8. Upbound Group, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Upbound Group, Inc. is moderate, as there are some alternatives available in the market, but they are not very attractive to customers.

Bargaining Power Of Customers

The bargaining power of customers is high, as they have many options available in the market and can easily switch to competitors.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low, as Upbound Group, Inc. is a large company and has many suppliers to choose from.

Threat Of New Entrants

The threat of new entrants is moderate, as there are some barriers to entry in the market, but it is still possible for new companies to enter.

Intensity Of Rivalry

The intensity of rivalry is high, as there are many competitors in the market and they are all competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 71.62%
Debt Cost 3.95%
Equity Weight 28.38%
Equity Cost 13.88%
WACC 6.77%
Leverage 252.32%

11. Quality Control: Upbound Group, Inc. passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Immersion

A-Score: 6.0/10

Value: 9.3

Growth: 6.7

Quality: 6.0

Yield: 5.0

Momentum: 3.0

Volatility: 6.0

1-Year Total Return ->

Stock-Card
Clear Secure

A-Score: 5.8/10

Value: 3.7

Growth: 9.8

Quality: 7.6

Yield: 5.0

Momentum: 4.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Upbound

A-Score: 5.4/10

Value: 7.9

Growth: 3.9

Quality: 5.4

Yield: 9.0

Momentum: 2.5

Volatility: 4.0

1-Year Total Return ->

Stock-Card
SilverSun Technologies

A-Score: 4.5/10

Value: 5.6

Growth: 7.3

Quality: 3.8

Yield: 5.0

Momentum: 5.0

Volatility: 0.0

1-Year Total Return ->

Stock-Card
Daily Journal

A-Score: 4.4/10

Value: 5.0

Growth: 4.7

Quality: 8.0

Yield: 0.0

Momentum: 5.0

Volatility: 4.0

1-Year Total Return ->

Stock-Card
American Software

A-Score: 4.1/10

Value: 2.6

Growth: 3.0

Quality: 6.1

Yield: 5.0

Momentum: 5.0

Volatility: 2.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

18.86$

Current Price

18.86$

Potential

-0.00%

Expected Cash-Flows