Company Description

Smith & Wesson Brands, Inc.designs, manufactures, and sells firearms worldwide.The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, bolt action rifles; handcuffs; suppressors; and other firearm-related products under the Smith & Wesson, M&P, and Gemtech brands.


It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names; and sells parts purchased through third parties.The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies.It markets its products through independent dealers, retailers, in-store retails, and direct to consumers; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies.


Smith & Wesson Brands, Inc.was founded in 1852 and is based in Springfield, Massachusetts.

Market Data

Last Price 10.49
Change Percentage -0.47%
Open 10.51
Previous Close 10.54
Market Cap ( Millions) 462
Volume 389872
Year High 18.05
Year Low 9.68
M A 50 11.21
M A 200 13.88

Financial Ratios

FCF Yield 1.50%
Dividend Yield 4.86%
ROE 9.47%
Debt / Equity 36.75%
Net Debt / EBIDTA 131.43%
Price To Book 1.27
Price Earnings Ratio 12.97
Price To FCF 66.57
Price To sales 0.9
EV / EBITDA 7.6

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Handguns

Expected Growth : 3.8 %

What the company do ?

Handguns from Smith & Wesson Brands, Inc. are renowned for their reliability, accuracy, and durability, offering a wide range of models for self-defense, sport shooting, and law enforcement.

Why we expect these perspectives ?

Strong demand for personal protection and recreational shooting, driven by increasing concerns about safety and self-defense, particularly among women and minorities. Additionally, the growing popularity of competitive shooting sports and the need for law enforcement agencies to upgrade their firearms have contributed to the 3.8% growth of Smith & Wesson's handgun segment.

Segment nΒ°2 -> Long Guns

Expected Growth : 4.2 %

What the company do ?

Long Guns from Smith & Wesson Brands, Inc. refers to a range of rifles and shotguns designed for hunting, sport shooting, and outdoor activities.

Why we expect these perspectives ?

Strong demand for outdoor recreation and self-defense, coupled with increased firearm sales among first-time buyers, drive the 4.2% growth of Long Guns from Smith & Wesson Brands, Inc. Additionally, the company's strategic product innovation, expanded distribution channels, and effective marketing campaigns contribute to the segment's growth.

Segment nΒ°3 -> Other Products and Services

Expected Growth : 3.5 %

What the company do ?

Smith & Wesson Brands, Inc. offers other products and services including electro-optic devices, suppressors, and outdoor gear, as well as training and accessories.

Why we expect these perspectives ?

The 3.5% growth in Other Products and Services from Smith & Wesson Brands, Inc. is driven by increasing demand for outdoor recreation and camping gear, expansion into new markets, and strategic partnerships. Additionally, the company's focus on innovation and product diversification, such as its electro-optics and suppressor lines, contributes to the segment's growth.

Smith & Wesson Brands, Inc. Products

Product Range What is it ?
M&P Pistols Smith & Wesson's M&P pistols are designed for personal, sporting, and professional use, offering a range of calibers and features.
SDVE Pistols Smith & Wesson's SDVE pistols are designed for self-defense and concealed carry, offering a lightweight and compact design.
Rifles Smith & Wesson's rifles are designed for hunting, target shooting, and tactical applications, offering a range of calibers and configurations.
Shotguns Smith & Wesson's shotguns are designed for hunting, sport shooting, and home defense, offering a range of gauges and configurations.
Performance Center Firearms Smith & Wesson's Performance Center firearms are designed for competitive shooting and hunting, offering high-performance features and customization options.
Thompson/Center Arms Muzzleloaders Thompson/Center Arms muzzleloaders are designed for hunting and recreational shooting, offering a range of calibers and configurations.
GEMTECH Suppressors GEMTECH suppressors are designed for firearms, reducing noise and recoil, and offering a range of models for different calibers and applications.
Hooyman Outdoors Tree Saws Hooyman Outdoors tree saws are designed for outdoor enthusiasts, offering a range of models for hunting, camping, and outdoor activities.

Smith & Wesson Brands, Inc.'s Porter Forces

The threat of substitutes for Smith & Wesson Brands, Inc. is medium due to the presence of alternative products in the market, such as archery equipment and air guns. However, the company's strong brand reputation and product quality help to mitigate this threat.

The bargaining power of customers is low for Smith & Wesson Brands, Inc. due to the company's strong brand reputation and the lack of switching costs for customers. Additionally, the company's products are often considered niche products, which reduces the bargaining power of customers.

The bargaining power of suppliers is medium for Smith & Wesson Brands, Inc. due to the company's dependence on a few key suppliers for raw materials and components. However, the company's strong relationships with its suppliers and its ability to negotiate prices help to mitigate this threat.

The threat of new entrants is low for Smith & Wesson Brands, Inc. due to the high barriers to entry in the firearms industry, including regulatory hurdles and the need for significant capital investment.

The intensity of rivalry is high in the firearms industry, with several established players competing for market share. Smith & Wesson Brands, Inc. faces intense competition from companies such as Sturm, Ruger & Co., Inc. and Vista Outdoor Inc.

Capital Structure

Value
Debt Weight 14.35%
Debt Cost 3.95%
Equity Weight 85.65%
Equity Cost 9.43%
WACC 8.65%
Leverage 16.76%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
ISSC Innovative Solutions and Support, Inc., a systems integrator, designs, develops, manufactures, sells, and services flight guidance, autothrottle, and cockpit display systems in the United States and internationally. It offers flat …
POWW AMMO, Inc. designs, produces, and markets ammunition and ammunition component products for sport and recreational shooters, hunters, individuals seeking home or personal protection, manufacturers, and law enforcement and military agencies. …
RDW Redwire Corporation, a space infrastructure company, develops, manufactures, and sells mission critical space solutions and components for national security, civil, and commercial space markets in the United States, Luxembourg, Germany, …
RGR Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms …
VSEC VSE Corporation operates as a diversified aftermarket products and services company in the United States. The company operates through three segments: Aviation, Fleet, and Federal and Defense. The Aviation segment …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
10.49$
Current Price
10.49$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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