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1. Company Snapshot

1.a. Company Description

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally.It also provides purchase-intent marketing and sales services for enterprise technology vendors; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation.The company offers online services, including IT Deal Alert, including priority engine, qualified sales opportunities, deal data services; demand solutions, such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions comprise on-network, off-network, and microsites and related formats branding; custom content creation services; and BrightTALK platform that allows customers to create, host and promote webinars, virtual events, and video content.


It also operates an integrated content platform that consists of a network of approximately 150 websites, and 1,080 webinars and virtual event channels that focus on a specific IT sector, such as storage, security, or networking.In addition, the company enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks.TechTarget, Inc.


was incorporated in 1999 and is headquartered in Newton, Massachusetts.

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1.b. Last Insights on TTGT

The recent performance of TechTarget, Inc. has been negatively impacted by a series of investigations and allegations of material misstatements. The company's Q1 2025 earnings call transcript reveals a lack of transparency regarding its financial performance, which has led to a decline in investor confidence. The investigations, led by various law firms, focus on TechTarget's potential failure to disclose accurate information to the public, resulting in a loss of value for shareholders.

1.c. Company Highlights

2. Informa TechTarget's Q3 2025 Earnings: Steady Progress

Informa TechTarget reported a revenue of $122 million for the third quarter of 2025, marking a 1% year-over-year increase and a 2% sequential growth. The company's adjusted EBITDA grew 9% year-over-year, with a notable margin expansion. However, the actual EPS came out at -$1.07, missing estimates of -$0.25. The company's financial performance indicates a steady improvement, driven by its strategic initiatives. The P/S Ratio stands at 0.95, suggesting that the stock is fairly valued in terms of its sales.

Publication Date: Nov -29

📋 Highlights
  • Revenue & EBITDA Growth: Q3 revenue rose 1% YoY to $122M, with adjusted EBITDA up 9% YoY.
  • Integration Progress: Unified brands under Omnia and launched portal, boosting active audience membership.
  • AI as Growth Catalyst: Targeting $20B market with 2.5% share, focusing on conversational AI for data access.
  • Booking Momentum: Year-over-year growth in bookings, with longer-term contracts and higher average deal sizes.
  • Account-Centric Strategy: Focused on 150–200 key accounts (50% of addressable market) for deeper penetration.

Business Integration and Innovation

Informa TechTarget has made significant strides in integrating its businesses, including the consolidation of Intelligence and Advisory brands under the unified Omnia banner and the launch of the Informa TechTarget portal. The company has received awards for its editorial content and seen growth in its active audience membership. As the company's management noted, the unified go-to-market strategy is organizing itself around the largest customers in the industry, focusing on around 150 to 200 key accounts that represent about half of the addressable market.

AI-Driven Opportunities

The company views AI as a significant opportunity, with a focus on providing conversational AI interfaces into its market data and permissioned audience data. This includes enhancing the efficacy and speed of building and executing go-to-market programs for clients and improving audience experience across the network. With a large addressable market of $20 billion, of which it has only penetrated 2.5% market share, Informa TechTarget is well-positioned for future growth. The EV/EBITDA ratio stands at -0.48, indicating that the company's valuation is not overly dependent on its EBITDA performance.

Outlook and Valuation

The company reaffirmed its full-year 2025 guidance, expecting flat revenues and adjusted EBITDA over $85 million. Analysts estimate next year's revenue growth at 3.3%. With a P/B Ratio of 0.56, the stock appears to be undervalued in terms of its book value. The company's focus on integrating existing assets and its cautious approach to potential tuck-in acquisitions suggest a disciplined approach to growth.

Sales Strategy and Pipeline

Bookings are up year-over-year, with longer-term contracts and increased average deal sizes. The company continues to view AI as a catalyst for enhancing existing and inspiring new products and services. The company's pipeline and backlog support its outlook, and it feels confident that it will roll into 2026 with a healthier backlog given the profile of bookings and revenue through the fourth quarter.

3. NewsRoom

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TTGT Investigation: Investors Encouraged to Contact Kirby McInerney LLP

01:00

Source: businesswire.com

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Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers

Dec -03

Source: businesswire.com

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Omdia: Latin America Smartphone Shipments Grow 1% in 3Q25, Reaching Highest Quarterly Levels Since 2015

Dec -02

Source: businesswire.com

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Omdia: China's PC market growth softened in Q3 2025 as consumer subsidy effects diminished

Dec -02

Source: businesswire.com

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Omdia: Global Wearable Band Shipments Up 3%, Setting Stage for Strong Holiday Season

Dec -01

Source: businesswire.com

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Omdia: Global TV Shipments Dip 0.6% in 3Q25, With International Growth Balancing China Weakness

Nov -24

Source: businesswire.com

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Omdia: Middle East Smartphone Market up 23% in 3Q25; Supply Issues to Rein in 2026 Growth to 1%

Nov -20

Source: businesswire.com

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TechTarget (NASDAQ:TTGT) vs. TJGC Group (NASDAQ:MCTR) Head to Head Comparison

Nov -18

Source: defenseworld.net

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (8.00%)

6. Segments

Purchase Intent-Driven Marketing and Sales Data

Expected Growth: 8.0%

TechTarget's 8.0% growth in Purchase Intent-Driven Marketing and Sales Data is driven by increasing demand for targeted marketing, rising adoption of account-based marketing strategies, and growing need for data-driven sales insights. Additionally, the company's strong brand reputation, expanding customer base, and continuous innovation in intent data and analytics also contribute to its growth.

7. Detailed Products

IT Deal Alert

A sales intelligence tool that provides real-time IT project information and alerts to help sales teams target and engage with potential customers

Priority Engine

A sales intelligence platform that provides actionable insights and contact information to help sales teams target and engage with potential customers

Demand Generation

A demand generation platform that helps B2B marketers create and execute targeted demand generation campaigns

Content Syndication

A content syndication platform that helps B2B marketers distribute and promote their content to targeted audiences

Purchase Intent Insights

A purchase intent insights platform that provides real-time insights into buyer behavior and purchase intent

TechTarget Events

A series of in-person and virtual events that bring together IT professionals and technology vendors

8. TechTarget, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

TechTarget, Inc. has a moderate threat of substitutes due to the presence of alternative marketing channels and lead generation platforms.

Bargaining Power Of Customers

TechTarget, Inc. has a low bargaining power of customers due to its strong brand presence and diversified customer base.

Bargaining Power Of Suppliers

TechTarget, Inc. has a moderate bargaining power of suppliers due to its dependence on a few key suppliers for its data and analytics services.

Threat Of New Entrants

TechTarget, Inc. has a high threat of new entrants due to the relatively low barriers to entry in the marketing technology industry.

Intensity Of Rivalry

TechTarget, Inc. operates in a highly competitive industry with intense rivalry among established players, leading to a high intensity of rivalry.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 65.03%
Debt Cost 3.95%
Equity Weight 34.97%
Equity Cost 8.85%
WACC 5.66%
Leverage 185.96%

11. Quality Control: TechTarget, Inc. passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
EverQuote

A-Score: 5.6/10

Value: 5.9

Growth: 8.3

Quality: 8.4

Yield: 0.0

Momentum: 7.5

Volatility: 3.3

1-Year Total Return ->

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Stock-Card
Arena Group Holdings

A-Score: 5.0/10

Value: 8.5

Growth: 4.7

Quality: 6.2

Yield: 0.0

Momentum: 10.0

Volatility: 0.3

1-Year Total Return ->

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Stock-Card
comScore

A-Score: 3.9/10

Value: 7.8

Growth: 3.7

Quality: 2.9

Yield: 0.0

Momentum: 8.0

Volatility: 1.0

1-Year Total Return ->

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Stock-Card
Liberty TripAdvisor Holdings

A-Score: 3.8/10

Value: 10.0

Growth: 2.9

Quality: 6.4

Yield: 0.0

Momentum: 2.0

Volatility: 1.3

1-Year Total Return ->

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Stock-Card
Outbrain

A-Score: 3.3/10

Value: 7.8

Growth: 3.2

Quality: 2.2

Yield: 0.0

Momentum: 1.0

Volatility: 5.7

1-Year Total Return ->

View Full Report
Stock-Card
TechTarget

A-Score: 2.9/10

Value: 9.2

Growth: 2.1

Quality: 3.6

Yield: 0.0

Momentum: 0.0

Volatility: 2.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

5.39$

Current Price

5.39$

Potential

-0.00%

Expected Cash-Flows