0.50%
16.54%
89.63%
90.28%
158.23%
176.97%
-53.63%
AI Spotlight on DSP
Company Description
Viant Technology Inc.operates as an advertising software company.It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards.
The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner.In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure.The company sells its platform through a direct sales team focused on business development in various markets.
It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies.The company was founded in 1999 and is headquartered in Irvine, California.
Market Data
| Last Price | 22.13 |
| Change Percentage | 0.50% |
| Open | 22.17 |
| Previous Close | 22.02 |
| Market Cap ( Millions) | 355 |
| Volume | 224782 |
| Year High | 22.67 |
| Year Low | 7.77 |
| M A 50 | 19.34 |
| M A 200 | 12.62 |
Financial Ratios
| FCF Yield | 14.76% |
| Dividend Yield | 0.00% |
| ROE | 1.94% |
| Debt / Equity | 45.21% |
| Net Debt / EBIDTA | -1743.43% |
| Price To Book | 6.07 |
| Price Earnings Ratio | 290.26 |
| Price To FCF | 6.77 |
| Price To sales | 1.35 |
| EV / EBITDA | 15.54 |
News
- Jan -28 - Viant and TransUnion Partner to Enrich Viant Household ID
- Jan -06 - Viant to Present at an Upcoming Investor Conference
- Jan -02 - Viant Announces Strategic Partnership with Association of National Advertisers
- Dec -19 - Viant Technology: Establishing Itself As A Dominant DSP For The CTV Market (Rating Upgrade)
- Dec -02 - Viant to Present at Upcoming Investor Conferences
- Nov -21 - Viant and Disney Advertising Collaborate to Scale Streaming Audiences
- Nov -19 - Viant Launches Certified Partner Program
- Nov -15 - Viant Technology Inc. (DSP) Q3 2024 Earnings Call Transcript
- Nov -13 - Viant Technology (DSP) Beats Q3 Earnings and Revenue Estimates
- Nov -12 - Viant Technology Announces Third Quarter 2024 Financial Results
- Oct -29 - Viant Licenses Comscore Data for Training ViantAI
- Oct -22 - Viant Announces Direct Access Event at NASDAQ MarketSite
- Oct -08 - Viant Announces Appointment of VP of Investor Relations
- Aug -12 - Viant Technology Inc. (DSP) Q2 2024 Earnings Call Transcript
- Jul -26 - Viant Announces Date of Second Quarter 2024 Financial Results and Conference Call
- Jun -25 - Viant Expands Carbon Measurement Capabilities with Cedara
- Jun -18 - Viant's Next Generation AI Bid Optimizer Raises the Bar
- Jun -14 - Is the Options Market Predicting a Spike in Viant (DSP) Stock?
- Jun -10 - Viant Technology: AI To Drive Profitability And The Stock
- Jun -06 - Are Business Services Stocks Lagging Viant Technology (DSP) This Year?
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Adelphic
Expected Growth : 12.03 %
What the company do ?
Adelphic is a people-based demand-side platform (DSP) from Viant Technology Inc. that enables advertisers to reach their target audiences across multiple devices and channels.
Why we expect these perspectives ?
Adelphic's 12.03% growth is driven by increasing demand for people-based marketing, expansion into new markets, and strategic partnerships. The company's focus on data-driven advertising and cross-channel campaign management also contributes to its growth. Additionally, Viant Technology's investment in Adelphic's product development and sales infrastructure has enabled the company to capitalize on emerging trends in digital marketing.
Viant Technology Inc. Products
| Product Range | What is it ? |
|---|---|
| Adelphic | A people-based demand-side platform (DSP) that enables advertisers to reach their target audiences across multiple devices and channels |
| Viant Household ID | A people-based identifier that allows advertisers to target and measure their campaigns at the household level |
| Viant TV | A connected TV (CTV) advertising platform that enables advertisers to reach their target audiences on streaming devices and smart TVs |
| Viant Data Lake | A data management platform (DMP) that enables advertisers to collect, organize, and activate their first-party data |
| Viant Identity Graph | A people-based identity graph that enables advertisers to recognize and target their customers across multiple devices and channels |
Viant Technology Inc.'s Porter Forces
Threat Of Substitutes
Viant Technology Inc. operates in a niche market with limited substitutes, but the threat of substitutes is still present due to the evolving nature of the technology industry.
Bargaining Power Of Customers
Viant Technology Inc. has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's products and services are highly customized, making it difficult for customers to switch to alternative providers.
Bargaining Power Of Suppliers
Viant Technology Inc. relies on a few key suppliers for critical components, which gives them some bargaining power. However, the company's strong relationships with suppliers and its ability to negotiate favorable terms mitigate this risk.
Threat Of New Entrants
The technology industry is highly competitive, and new entrants can easily disrupt the market. Viant Technology Inc. must continuously innovate and improve its products and services to stay ahead of potential new entrants.
Intensity Of Rivalry
The technology industry is highly competitive, and Viant Technology Inc. faces intense rivalry from established players and new entrants. The company must focus on differentiating its products and services to maintain its market share.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 27.15% |
| Debt Cost | 3.95% |
| Equity Weight | 72.85% |
| Equity Cost | 7.39% |
| WACC | 6.46% |
| Leverage | 37.26% |
Viant Technology Inc. : Quality Control
Viant Technology Inc. passed 7 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
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|---|---|
| PET | Wag! Group Co. develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent pet caregivers to connect with pet parents. Its platform … |
| RDVT | Red Violet, Inc., a software and services company, specializes in proprietary technologies and applying analytical capabilities to deliver identity intelligence in the United States. It offers idiCORE, an investigative solution … |
| DAVE | Dave Inc. provides a suite of financial products and services through its financial service online platform. The company offers Insights, a personal financial management tool to manage income and expenses … |
| AMSWA | American Software, Inc. develops, markets, and supports a range of computer business application software products in the United States and internationally. The company operates in three segments: Supply Chain Management … |
| BLND | Blend Labs, Inc. provides cloud-based software platform solutions for financial services firms in the United States. It operates in two segments, Blend Platform and Title365. The company offers a suite … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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American Software
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Red Violet
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Viant Technology
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Blend Labs
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Dave
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