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1. Company Snapshot

1.a. Company Description

Viant Technology Inc.operates as an advertising software company.It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards.


The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner.In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure.The company sells its platform through a direct sales team focused on business development in various markets.


It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies.The company was founded in 1999 and is headquartered in Irvine, California.

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1.b. Last Insights on DSP

Viant Technology's recent performance was negatively impacted by a Q4 earnings miss, with a quarterly earnings of $0.15 per share, missing the Zacks Consensus Estimate of $0.23 per share. The company's inability to meet earnings expectations, despite a strong revenue growth, suggests underlying operational challenges. Furthermore, the acquisition of Lockr, a first-party data collaboration platform, may have added complexity to the company's operations, potentially contributing to the earnings miss. Additionally, the company's fixed-cost-heavy structure, while positioning it for scalability, may also limit its ability to adjust to changing market conditions.

1.c. Company Highlights

2. Viant Technology's Strong Q3 Performance Driven by CTV and AI Adoption

Viant Technology Inc. reported a revenue of $85.6 million for Q3, a 7% increase year-over-year and 10% increase quarter-over-quarter. Contribution ex TAC totaled $53 million, up 12% compared to the prior year period and up 10% sequentially. Adjusted EBITDA for Q3 was $16 million, exceeding guidance by 7% and growing 9% year-over-year and 42% sequentially. The earnings per share (EPS) came in at $0.12, slightly below estimates of $0.13.

Publication Date: Nov -26

📋 Highlights
  • Revenue & Contribution Growth:: Q3 revenue rose 7% YoY to $85.6M, with contribution ex TAC up 12% to $53M, exceeding guidance midpoint and growing 10% sequentially.
  • CTV Dominance:: CTV accounted for 46% of total advertiser spend, hitting a record high, driven by strong demand and 39% YoY growth in high-value (> $1M TTM contribution) customers.
  • Viant AI Expansion:: AI bidding automates 85% of ad spend, with AI decisioning (Phase 4) launching by year-end, enabling cross-channel ad deployment for performance advertisers in a $240B market.
  • Major Client Win:: Secured a multiyear partnership with Molson Coors, part of a $250M incremental spend pipeline, leveraging autonomous advertising for efficiency and ROI optimization.
  • Profitability & Guidance:: Adjusted EBITDA grew 9% YoY to $16M (up 42% sequentially), with Q4 revenue guidance of $101.5M–$104.5M and 2026 growth acceleration expected from AI and client wins.

Growth Drivers

Growth was driven by new customer wins, accelerating CTV demand, surging streaming audio demand, and greater adoption of Viant's addressability solutions and Viant AI product suite. CTV remained a core growth driver, accounting for a record high of 46% of total platform spend. The company's Household ID and Iris ID solutions continue to see strong utilization, with Household ID identifying approximately 95% of US households and Iris ID available across roughly 80% of all biddable ad inventory.

Strategic Progress

Viant made progress across key strategic priorities: CTV, addressability, and Viant AI. The company secured a multiyear partnership with Molson Coors, a flagship win that showcases Viant's autonomous advertising platform. Viant AI's rollout continues, with AI bidding automating 85% of ad spend on the platform and AI planning enabling advertisers to create campaigns in seconds.

Outlook and Valuation

The company expects Q4 revenue of $101.5 million to $104.5 million and contribution ex TAC of $62 million to $64 million, with a headwind from political ad spend. Analysts estimate next year's revenue growth at 18.2%. With a P/S Ratio of 0.52 and EV/EBITDA of 1.65, the market seems to have priced in moderate growth expectations. The ROE of 17.01% indicates a relatively healthy return on equity.

Competitive Advantage

Viant takes a different approach, focusing on being a buy-side only platform, providing an objective solution. The company's advanced household ID capabilities and AI bidding set it apart from competitors like Trade Desk, Google, and Yahoo. The CTV growth rate is expected to stay high, driven by the increasing importance of streaming and the company's strong position in the market.

3. NewsRoom

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Why Viant Technology Stock Was Soaring Today

Nov -11

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Viant Technology Inc. (DSP) Q3 2025 Earnings Call Transcript

Nov -11

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Viant Technology (DSP) Q3 Earnings Miss Estimates

Nov -11

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Viant Technology Announces Third Quarter 2025 Financial Results

Nov -10

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Viant Expands Direct Access in CTV with Magnite SpringServe Integration

Nov -06

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Viant Named the Ad Platform Partner for Molson Coors

Nov -05

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Viant Announces Date of Third Quarter 2025 Financial Results and Conference Call

Oct -22

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Viant and Tubi Expand Partnership to Drive Performance in CTV

Oct -02

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.03%)

6. Segments

Adelphic

Expected Growth: 12.03%

Adelphic's 12.03% growth is driven by increasing demand for people-based marketing, expansion into new markets, and strategic partnerships. The company's focus on data-driven advertising and cross-channel campaign management also contributes to its growth. Additionally, Viant Technology's investment in Adelphic's product development and sales infrastructure has enabled the company to capitalize on emerging trends in digital marketing.

7. Detailed Products

Adelphic

A people-based demand-side platform (DSP) that enables advertisers to reach their target audiences across multiple devices and channels

Viant Household ID

A people-based identifier that allows advertisers to target and measure their campaigns at the household level

Viant TV

A connected TV (CTV) advertising platform that enables advertisers to reach their target audiences on streaming devices and smart TVs

Viant Data Lake

A data management platform (DMP) that enables advertisers to collect, organize, and activate their first-party data

Viant Identity Graph

A people-based identity graph that enables advertisers to recognize and target their customers across multiple devices and channels

8. Viant Technology Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Viant Technology Inc. operates in a niche market with limited substitutes, but the threat of substitutes is still present due to the evolving nature of the technology industry.

Bargaining Power Of Customers

Viant Technology Inc. has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's products and services are highly customized, making it difficult for customers to switch to alternative providers.

Bargaining Power Of Suppliers

Viant Technology Inc. relies on a few key suppliers for critical components, which gives them some bargaining power. However, the company's strong relationships with suppliers and its ability to negotiate favorable terms mitigate this risk.

Threat Of New Entrants

The technology industry is highly competitive, and new entrants can easily disrupt the market. Viant Technology Inc. must continuously innovate and improve its products and services to stay ahead of potential new entrants.

Intensity Of Rivalry

The technology industry is highly competitive, and Viant Technology Inc. faces intense rivalry from established players and new entrants. The company must focus on differentiating its products and services to maintain its market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 27.15%
Debt Cost 3.95%
Equity Weight 72.85%
Equity Cost 7.39%
WACC 6.46%
Leverage 37.26%

11. Quality Control: Viant Technology Inc. passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Red Violet

A-Score: 5.5/10

Value: 0.9

Growth: 8.7

Quality: 7.6

Yield: 1.0

Momentum: 9.5

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Dave

A-Score: 4.8/10

Value: 1.1

Growth: 8.0

Quality: 8.7

Yield: 0.0

Momentum: 10.0

Volatility: 1.3

1-Year Total Return ->

Stock-Card
Blend Labs

A-Score: 4.1/10

Value: 8.4

Growth: 6.2

Quality: 3.2

Yield: 0.0

Momentum: 5.0

Volatility: 2.0

1-Year Total Return ->

Stock-Card
American Software

A-Score: 4.1/10

Value: 2.6

Growth: 3.0

Quality: 6.1

Yield: 5.0

Momentum: 5.0

Volatility: 2.7

1-Year Total Return ->

Stock-Card
Viant Technology

A-Score: 3.9/10

Value: 6.2

Growth: 8.0

Quality: 5.3

Yield: 0.0

Momentum: 1.5

Volatility: 2.3

1-Year Total Return ->

Stock-Card
Wag

A-Score: 3.8/10

Value: 10.0

Growth: 6.3

Quality: 6.5

Yield: 0.0

Momentum: 0.0

Volatility: 0.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

11.21$

Current Price

11.21$

Potential

-0.00%

Expected Cash-Flows