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1. Company Snapshot

1.a. Company Description

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide.It provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos.The company offers its products to wholesalers and retailers.


Dogness (International) Corporation was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

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1.b. Last Insights on DOGZ

The recent 3-month performance of Dogness (International) Corporation was negatively impacted by the company's delayed earnings release, which was announced on March 31, 2025, for the six months ended December 31, 2024. The delayed release may have created uncertainty among investors, potentially affecting the company's stock price. Furthermore, the lack of specific details on the company's financial performance, such as revenue growth and profitability, may have contributed to the negative sentiment.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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Dogness Reports Financial Results for Fiscal Year Ended June 30, 2025

Oct -17

Source: prnewswire.com

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Dogness (International) Corporation Announces Strategic Investment in Petcare Internet of Things Platform

May -19

Source: prnewswire.com

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Dogness Announces Entry into US$6.0 Million Private Placement

May -08

Source: prnewswire.com

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Dogness Reports Financial Results for the Six Months Ended December 31, 2024

Mar -31

Source: prnewswire.com

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Dogness Schedules 2024 Annual Shareholders Meeting

Mar -24

Source: prnewswire.com

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Dogness Reports Financial Results for Fiscal Year Ended June 30, 2024

Oct -17

Source: prnewswire.com

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Dogness Announces Closing of US$5.0 Million Private Placement

May -17

Source: prnewswire.com

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Dogness Announces Entry into US$5.0 Million Private Placement

May -09

Source: prnewswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (9.70%)

6. Segments

Traditional Pet Products

Expected Growth: 7.3%

Growing pet humanization, increasing pet adoption, and rising demand for premium pet care products drive the traditional pet products market. Dogness (International) Corporation's diverse product range, including leashes, collars, and pet grooming tools, is well-positioned to capitalize on this trend.

Intelligent Pet Products

Expected Growth: 12.3%

Growing pet humanization, increasing adoption of IoT technology, and rising demand for convenient pet care solutions drive the growth of intelligent pet products, enhancing the overall pet care experience.

Climbing Hooks and Other

Expected Growth: 10.2%

Growing pet humanization, increasing adoption of pet accessories, and innovative products driving the demand for climbing hooks and other pet accessories from Dogness (International) Corporation.

Other

Expected Growth: 5.5%

The Other segment's growth is driven by increasing demand for apparel and accessories, particularly among younger generations. The rising trend of fashion and lifestyle products, coupled with the growing popularity of e-commerce, is expected to boost sales in this segment.

7. Detailed Products

Smart Feeders

Automated pet feeders that allow pet owners to schedule and monitor their pet's meals remotely through a mobile app.

GPS Tracking Devices

Portable GPS devices that track the location and activity of pets, providing real-time updates to pet owners.

Health Monitoring Systems

Advanced health monitoring systems that track a pet's vital signs, such as heart rate and temperature, and provide alerts for any abnormalities.

Pet Cameras

Wireless cameras that allow pet owners to monitor their pets remotely, with features such as night vision and two-way audio.

Pet Grooming Tools

A range of pet grooming tools, including brushes, clippers, and shampoos, designed for easy use and effective grooming.

8. Dogness (International) Corporation's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes is moderate due to the availability of alternative products in the market.

Bargaining Power Of Customers

The bargaining power of customers is high due to the presence of a large number of competitors in the market.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low due to the company's strong relationships with its suppliers.

Threat Of New Entrants

The threat of new entrants is moderate due to the moderate barriers to entry in the industry.

Intensity Of Rivalry

The intensity of rivalry is high due to the presence of a large number of competitors in the market.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 19.48%
Debt Cost 3.95%
Equity Weight 80.52%
Equity Cost 9.21%
WACC 8.19%
Leverage 24.19%

11. Quality Control: Dogness (International) Corporation passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Clarus

A-Score: 4.2/10

Value: 9.6

Growth: 1.3

Quality: 4.4

Yield: 4.0

Momentum: 2.0

Volatility: 3.7

1-Year Total Return ->

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Stock-Card
Basic-Fit

A-Score: 4.1/10

Value: 5.3

Growth: 7.8

Quality: 2.8

Yield: 0.0

Momentum: 5.5

Volatility: 3.0

1-Year Total Return ->

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Stock-Card
U Power

A-Score: 4.0/10

Value: 8.8

Growth: 6.6

Quality: 4.5

Yield: 0.0

Momentum: 1.0

Volatility: 3.0

1-Year Total Return ->

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Stock-Card
Chanson

A-Score: 3.5/10

Value: 6.4

Growth: 5.9

Quality: 4.2

Yield: 0.0

Momentum: 4.0

Volatility: 0.7

1-Year Total Return ->

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Stock-Card
Golden Heaven

A-Score: 3.2/10

Value: 7.0

Growth: 2.9

Quality: 4.1

Yield: 0.0

Momentum: 4.0

Volatility: 1.0

1-Year Total Return ->

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Stock-Card
Dogness

A-Score: 3.1/10

Value: 7.0

Growth: 2.7

Quality: 4.6

Yield: 0.0

Momentum: 2.0

Volatility: 2.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

11.52$

Current Price

11.52$

Potential

-0.00%

Expected Cash-Flows